Media Landscape

Findings

Media Consumption and Trust

Figure 1: Respondents’ Media Channel Usage

Figure 2: Most Trusted Channel by Age Group

Figure 3: Most Trusted Channel by Gender

Figure 4: Reasons for Relying Most on TV and Social Media

Figure 5: Channel Usage Time

Figure 6: Channel Usage Time by Gender

Figure 7: Most Listened-to Radio Channels Overall vs. By Gender

Figure 8: Most Watched-to TV Channels Overall vs. By Gender

Figure 9: Most Read Newspapers Overall vs. By Gender

Figure 10: Watching International TV Channels by Age Group

Watching International TV Channels by Area Type

Area type	Watch Local TV Channels	Watch International TV Channels
Urban	277 (95%)	195 (67%)
Rural	115 (97%)	82 (69%)
Note:
Pcentages are calculated within area types and include only respondents who watch TV

Figure 11: Respondents Having Access to the Internet

Figure 12: Most Used Social Media Platforms Overall vs. By Age Interval

Figure 13: Most Engaging Types of Social Media Content

Information Sources and Trust

Figure 14: Most Common Information Sources on Children’s Issues

Figure 15: Reasons for Relying Most on Government Statements and NGO/UN Sources

Figure 16: Perceived Main Influencers on Government Decisions in Jordan

Figure 17: Perceived Fairness of Media Coverage

Figure 18: Topics and Issues About Children Missing From Media Coverage in Jordan

Figure 19: Watching Political Shows Based on Gender

Figure 20: Most Watched Political Talk Show

Figure 21: Main Sources Used When Seeking Information on These Topics

Figure 22: Preferred Format for Receiving Information About Child Rights

Figure 23: Receipt of Information About Children’s Rights in the Past 12 Months by Marital Status

Figure 24: Sources from Which Respondents Received Information About Children’s Rights

Figure 25: Exposure to News About This Topic from UNICEF or UNICEF-Related Sources

Figure 26: Preferred Way to Learn About Children’s Issues

When we asked respondents, “Which journalists or media figures do you trust most when it comes to children and family issues?” and “Which influencers, journalists, or voices do you think policymakers and leaders listen to most?”, Most of the answers allocated for Amer Al-Rujoub and Mohammad Al-Wakeel, while other journalists or media figures were also selected but averaged around 3% each.

Figure 27: Journalists or Media Figures Who Influence and Are Trusted by Policymakers and Leaders

Figure 28: Exposure to UNICEF Content on Talk Shows or Influencer Pages

Figure 29: Top 5 Most Mentioned International Development Organizations Working on Children’s Rights and Well-Being in Jordan

Check with Valeria which chart should we use

Figure 30: Top 5 Recalled Organizations Working on Children’s Rights and Well-Being in Jordan

Figure 31: Recognition and Visibility of the UNICEF Logo

Figure 32: Perceptions of What UNICEF Does

Figure 33: Overall Impression of UNICEF Breakdown by Nationality

Figure 34: Perceived Effectiveness of UNICEF in Improving Children’s Lives in Jordan by Age Group