Rationale

According to Cultivation Theory, long-term, heavy exposure to television will shape viewers’ perception of social reality. The more you watch, the more your beliefs may reflect what is on screen.

Considering what the theory states, longer exposure to television will influence an individual to estimate that more Americans work in the prominent fields depicted on screen, such as law enforcement, medicine, or emergency response services.

Hypothesis

People who spend more time watching television will think that more of the population of Americans work in law enforcement, medicine, or emergency response services.

Variables & Method

The independent variable in the analysis was the weekly hours each participant watched television over a six-month period.

The dependent variable in the analysis was the percentage estimate each participant gave for how many Americans work in law enforcement, medicine, or emergency response services.

Bivariate regression was used to test the relationship between television exposure and estimates of occupation. Data was collected from 400 volunteers, and at the end of a a six-month period, each participant completed a questionnaire.

Results & Discussion

The Bivariate regression suggests that individuals who watched more television estimated a higher percentage of Americans working in law enforcement, medicine, or emergency response services.

## `geom_smooth()` using formula = 'y ~ x'

Model Fit Statistics
Overall Regression Performance
R-squared Adj. R-squared F-statistic df (model) df (residual) Residual Std. Error
0.3111 0.3093 179.7107 1.0000 398.0000 9.7373

This suggests that heavy television viewers may perceive these occupations to be more common than they actually are, due to their frequency on television. The R-squared value seen above is 0.3111. This means there is a weak positive correlation between the weekly hours spent watching television and the percentage estimate each participant gave for how many Americans work in these occupations.

CODE

##################################################
# 1. Install and load required packages
##################################################
if (!require("tidyverse")) install.packages("tidyverse")
if (!require("gt")) install.packages("gt")
if (!require("gtExtras")) install.packages("gtExtras")

library(tidyverse)
library(gt)
library(gtExtras)


##################################################
# 2. Read in the dataset
##################################################
# Replace "YOURFILENAME.csv" with the actual filename
mydata <- read.csv("Cultivation.csv")


# ################################################
# # (Optional) 2b. Remove specific cases by row number
# ################################################
# # Example: remove rows 10 and 25
# rows_to_remove <- c(10, 25) # Edit and uncomment this line
# mydata <- mydata[-rows_to_remove, ] # Uncomment this line


##################################################
# 3. Define dependent variable (DV) and independent variable (IV)
##################################################
# Replace YOURDVNAME and YOURIVNAME with actual column names
mydata$DV <- mydata$pct
mydata$IV <- mydata$video


##################################################
# 4. Explore distributions of DV and IV
##################################################
# Make a histogram for DV
DVGraph <- ggplot(mydata, aes(x = DV)) + 
  geom_histogram(color = "black", fill = "#1f78b4")

# Make a histogram for IV
IVGraph <- ggplot(mydata, aes(x = IV)) + 
  geom_histogram(color = "black", fill = "#1f78b4")


##################################################
# 5. Fit and summarize initial regression model
##################################################
# Suppress scientific notation
options(scipen = 999)

# Fit model
myreg <- lm(DV ~ IV, data = mydata)

# Model summary
summary(myreg)


##################################################
# 6. Visualize regression and check for bivariate outliers
##################################################
# Create scatterplot with regression line as a ggplot object
RegressionPlot <- ggplot(mydata, aes(x = IV, y = DV)) +
  geom_point(color = "#1f78b4") +
  geom_smooth(method = "lm", se = FALSE, color = "red") +
  labs(
    title = "Scatterplot of DV vs IV with Regression Line",
    x = "Independent Variable (IV)",
    y = "Dependent Variable (DV)"
  ) +
  theme_minimal()


##################################################
# 7. Check for potential outliers (high leverage points)
##################################################
# Calculate leverage values
hat_vals <- hatvalues(myreg)

# Rule of thumb: leverage > 2 * (number of predictors + 1) / n may be influential
threshold <- 2 * (length(coef(myreg)) / nrow(mydata))

# Create table showing 10 largest leverage values
outliers <- data.frame(
  Obs = 1:nrow(mydata),
  Leverage = hatvalues(myreg)
) %>%
  arrange(desc(Leverage)) %>%
  slice_head(n = 10)

# Format as a gt table
outliers_table <- outliers %>%
  gt() %>%
  tab_header(
    title = "Leverage estimates for 10 largest outliers"
  ) %>%
  cols_label(
    Obs = "Row #",
    Leverage = "Leverage"
  ) %>%
  fmt_number(
    columns = Leverage,
    decimals = 4
  )


##################################################
# 8. Create nicely formatted regression results tables
##################################################
# --- Coefficient-level results ---
reg_results <- as.data.frame(coef(summary(myreg))) %>%
  tibble::rownames_to_column("Term") %>%
  rename(
    Estimate = Estimate,
    `Std. Error` = `Std. Error`,
    t = `t value`,
    `p-value` = `Pr(>|t|)`
  )

reg_table <- reg_results %>%
  gt() %>%
  tab_header(
    title = "Regression Analysis Results",
    subtitle = "Coefficient Estimates"
  ) %>%
  fmt_number(
    columns = c(Estimate, `Std. Error`, t, `p-value`),
    decimals = 4
  )


# --- Model fit statistics ---
reg_summary <- summary(myreg)

fit_stats <- tibble::tibble(
  `R-squared` = reg_summary$r.squared,
  `Adj. R-squared` = reg_summary$adj.r.squared,
  `F-statistic` = reg_summary$fstatistic[1],
  `df (model)` = reg_summary$fstatistic[2],
  `df (residual)` = reg_summary$fstatistic[3],
  `Residual Std. Error` = reg_summary$sigma
)

fit_table <- fit_stats %>%
  gt() %>%
  tab_header(
    title = "Model Fit Statistics",
    subtitle = "Overall Regression Performance"
  ) %>%
  fmt_number(
    columns = everything(),
    decimals = 4
  )


##################################################
# 9. Final print of key graphics and tables
##################################################
DVGraph
IVGraph
RegressionPlot
outliers_table
reg_table
fit_table