About Me

Hello! I am Colin O’Keefe, a senior Marketing major at Xavier University! I am an honors student working towards an analytical based marketing or sales position in the category management space. I am from Ridgefield, Connecticut, but I love the work life balance that Cincinnati has to offer as well.

This is me
This is me

Academic Background

Xavier University / Marketing AUGUST 2022 - Expected to graduate in MAY 2026 Honors Marketing Major with a concentration in Category Management and a double minor in Business Analytics and Political Economy in the Williams College of Busines

Professional Background

Here is my LinkedIn profile: https://www.linkedin.com/in/colin--okeefe/

Primo Brands / Retail Sales Grocery Intern June 2025 - August 2025, Stamford, CT Tasked with analyzing retail data to support grocery channel strategies through applications like Circana, Numerator, and Trade Promotions Management (TPM). Responsible for creating category scorecards and supporting forecasting and risk/opportunity assessment.

Xavier University Academic Support / Tutor August 2024 - Present, Norwood, OH Tutoring students in business core classes 4-5 days a week, applying my course knowledge to increase their comfort with the subject matter

Fairfield County Captains / Social Media Marketing Intern March 2024- October 2024, Fairfield County, CT Controlled all the travel baseball teams’ social media and sought to improve online presence to attract more players. New TikT ok account - 12000+ views, 43 followers gained. Instagram - 1512 accounts reached, 41% increase in followers to 106, 14 external link taps

Doordash / Driver May 2022 - Present, Connecticut Frequently drive around my local area in CT delivering food 3-5 days a week. Maintain a 5.0 customer rating with 500+ lifetime dashes.

Experience in R and Data Mining