Notes
- State of Washington’s data for electric vehicles (2008-2025)
- Data Source: https://catalog.data.gov/dataset/electric-vehicle-population-data
- 2025 data includes only January–March.
- MSRP data was incomplete, so it was supplemented from online sources.
Case Scenario
Tesla Executive Briefing
Task: Using the provided dataset, need to answer questions such as:
What percentage of EVs in Washington are Teslas?
Top Tesla Models Selling in the area • How much are we making from these models?
Tesla vs Competitors - Range and MSRP • AVG and Median
PHEV vs BEV Trends
Top Electric Utilities in Washington for Tesla
Deliverable: Doesn’t care, just wants to see numbers and maybe some graphs.
Tesla accounts for a significant share of the EV market in Washington, with approximately ~42.9% of all EVs registered in the state being Teslas. This highlights Tesla’s strong brand presence and dominance relative to other EV makers.
The Model 3 leads sales, followed by the Model Y. These two models dominate Tesla’s footprint in Washington, suggesting customer preference for affordable, mass-market options rather than premium models
Despite the Model 3 leading in unit sales, the Model Y and Model S contribute disproportionately high revenue due to their higher price points. This underscores Tesla’s dual strategy of volume (Model 3) and margin (Model S/Y)
(Data: Until March 2025) Tesla sales have grown steadily year-over-year, with notable spikes post-2018 when Model 3 availability ramped up. However, there is a noticeable dip in 2024, which may reflect either market dynamics or incomplete registration data. Overall, this reflects broader EV adoption trends.
Tesla vehicles consistently deliver higher average driving ranges compared to other BEVs, strengthening Tesla’s competitive edge in technology and consumer trust.
Tesla’s average MSRP is higher than the industry average. However, the strong sales performance indicates consumers are willing to pay extra for perceived value. (MSRP is not fully populated and may skew results)
The Washington market has shifted significantly toward BEVs over PHEVs in recent years. Tesla has directly benefited, as all its offerings are BEVs, aligning with broader electrification trends
The majority of Tesla owners are concentrated under a few major utilities (e.g., Puget Sound Energy, City of Seattle). This highlights potential for targeted partnerships with top utilities to expand charging infrastructure.
Findings & Recommendations
Findings
Tesla dominates Washington’s EV market with ~42.9% share.
Model 3 and Model Y lead sales, but Model S contributes high revenue.
Tesla vehicles outperform competitors in range, solidifying their edge.
The shift toward BEVs favors Tesla’s offerings.
Utility ownership is concentrated, creating partnership opportunities.
Recommendations
Strengthen utility partnerships: Work with Puget Sound Energy and City of Seattle.
Expand Model Y availability to capture both volume and high revenue.
Leverage range advantage in marketing campaigns.
Monitor BEV policy incentives in Washington.
Explore affordability strategies to broaden adoption.