AHML Circulation Data Analysis

AHML Circulation Data Analysis

Overview

This analysis explores the circulation patterns of the Arlington Heights Memorial Library (AHML), providing insights into usage trends, popular formats, and circulation performance across different branches and age groups.

2. Circulation Breakdown

Top 10 Most Circulated Formats

Top 10 Most Circulated Formats

Top formats by circulation: 1. Books 2. eMaterials 3. Movies 4. Music CDs 5. Equipment

Circulation by Branch and Age

branch age total_items_circ
Dunton Adult 5240378
Dunton Kids 1703753
Dunton Early 1225301
Dunton Juvenile 775957
Dunton Teen 235135
Bookmobile Kids 93235
Bookmobile Adult 80763
Bookmobile Early 75059
Senior Center Adult 73060
Bookmobile Juvenile 17552
Bookmobile Teen 1244
Senior Center Staff 495
Bookmobile Staff 113
#N/A #N/A 16
Dunton Staff 0

Highlights: - Dunton branch dominates circulation across all age groups - Adult collections have the highest circulation - Bookmobile and Senior Center have significantly lower circulation

3. Performance Metrics

Checkout & Renewal Rates by Format

Format Total Checkouts Total Renewals Total Items Checkout Rate Renewal Rate
Book 3517665 1764626 14315493 0.25 0.50
eMaterial 1162731 0 78667970 0.01 0.00
Movie 1076083 728733 2502115 0.43 0.68
Music CD 184719 81951 1095958 0.17 0.44
Equipment 159990 72057 131434 1.22 0.45
Periodical 127355 132834 521755 0.24 1.04
Videogame 104600 122302 173640 0.60 1.17
Audiobook 71891 27703 573988 0.13 0.39

Performance insights: - Equipment has the highest checkout rate (1.22), meaning items are checked out more than once on average - Videogames have the highest renewal rate (1.17) - eMaterials have a very low checkout rate despite high total items

Conclusions

  1. The library has shown resilience in circulation numbers, recovering from a significant drop in 2020.
  2. Traditional formats like books and movies remain popular, but eMaterials are growing.
  3. The Dunton branch is the primary circulation hub, particularly for adult collections.
  4. Checkout and renewal rates vary significantly across different formats.

Recommendations

  1. Continue investing in diverse formats, particularly eMaterials and equipment.
  2. Investigate ways to increase circulation at the Bookmobile and Senior Center branches.
  3. Develop targeted marketing for seasonal trends in different age groups.
  4. Explore strategies to improve checkout rates for eMaterials.