Primary outcomes
Primary outcome: Support Combined
| Estimate | Std. Error | t value | Pr(>|t|) | |
|---|---|---|---|---|
| (Intercept) | 1.1451994 | 0.2335919 | 4.9025659 | 0.0000010 |
+MoralFoundationsandExpertclarificationmessaging: |
0.0380189 | 0.0493424 | 0.7705120 | 0.4410873 |
| BallotBoxBiology | -0.1077288 | 0.0493094 | -2.1847497 | 0.0290230 |
| Baselineeducationalmessageontheneedforpublicinvolvement | -0.0630167 | 0.0493913 | -1.2758679 | 0.2021504 |
+Moralfoundationsmessaging: |
-0.0066442 | 0.0496569 | -0.1338024 | 0.8935723 |
| WVO | 0.3276104 | 0.0170759 | 19.1855250 | 0.0000000 |
Social Norms |
0.0101874 | 0.0008899 | 11.4472914 | 0.0000000 |
In politics today, how would you describe your views? |
0.0804485 | 0.0111351 | 7.2247948 | 0.0000000 |
Choose one or more races that you consider yourself to beMixed/other |
-0.1381397 | 0.0656316 | -2.1047757 | 0.0354354 |
Choose one or more races that you consider yourself to beWhite |
-0.0157115 | 0.0500963 | -0.3136251 | 0.7538385 |
What is the highest level of education you have completed? |
0.0263154 | 0.0131791 | 1.9967612 | 0.0459865 |
What was your total household income before taxes during the past 12 months? |
-0.0054789 | 0.0107743 | -0.5085114 | 0.6111509 |
How old are you? |
0.0393422 | 0.0102836 | 3.8257316 | 0.0001344 |
How do you describe yourself? |
0.1015532 | 0.0278838 | 3.6420120 | 0.0002774 |
Do you own, or have you owned a pet in the past? |
-0.1669815 | 0.0755048 | -2.2115352 | 0.0271116 |
How often do you encounter wildlife in your life? |
0.0087049 | 0.0129368 | 0.6728833 | 0.5010993 |
I consider myself to be an animal activist |
-0.1873040 | 0.0405444 | -4.6197282 | 0.0000041 |
I have friends who are farmers or ranchers |
0.0415579 | 0.0358790 | 1.1582781 | 0.2468889 |
I have made an effort to reduce my consumption of meat and/or animal products |
-0.1170534 | 0.0377217 | -3.1030819 | 0.0019420 |
I have friends who hunt or fish |
0.0910264 | 0.0411388 | 2.2126649 | 0.0270334 |
I am vegan or vegetarian |
0.1333828 | 0.0571487 | 2.3339619 | 0.0196963 |
I hunt or fish |
0.1983182 | 0.0423588 | 4.6818662 | 0.0000030 |
I am or have been a farmer or rancher |
0.0699789 | 0.0566459 | 1.2353745 | 0.2168363 |
I have friends who are vegan or vegetarian |
-0.0330588 | 0.0370629 | -0.8919642 | 0.3725195 |
Primary outcome: Likelihood Action
| Estimate | Std. Error | t value | Pr(>|t|) | |
|---|---|---|---|---|
| (Intercept) | 3.6022514 | 0.3020172 | 11.9273064 | 0.0000000 |
+MoralFoundationsandExpertclarificationmessaging: |
0.0021150 | 0.0637961 | 0.0331533 | 0.9735557 |
| BallotBoxBiology | 0.0245686 | 0.0637535 | 0.3853680 | 0.7000058 |
| Baselineeducationalmessageontheneedforpublicinvolvement | 0.0055532 | 0.0638593 | 0.0869594 | 0.9307125 |
+Moralfoundationsmessaging: |
0.0157673 | 0.0642028 | 0.2455856 | 0.8060282 |
| WVO | 0.3065687 | 0.0220779 | 13.8857695 | 0.0000000 |
Social Norms |
0.0138362 | 0.0011506 | 12.0249912 | 0.0000000 |
In politics today, how would you describe your views? |
0.0194035 | 0.0143968 | 1.3477609 | 0.1778880 |
Choose one or more races that you consider yourself to beMixed/other |
-0.2595715 | 0.0848568 | -3.0589343 | 0.0022507 |
Choose one or more races that you consider yourself to beWhite |
-0.2737033 | 0.0647708 | -4.2257176 | 0.0000249 |
What is the highest level of education you have completed? |
0.0171573 | 0.0170396 | 1.0069079 | 0.3141009 |
What was your total household income before taxes during the past 12 months? |
0.0025458 | 0.0139304 | 0.1827519 | 0.8550112 |
How old are you? |
-0.0390031 | 0.0132959 | -2.9334589 | 0.0033902 |
How do you describe yourself? |
0.0459056 | 0.0360517 | 1.2733268 | 0.2030501 |
Do you own, or have you owned a pet in the past? |
-0.1140816 | 0.0976222 | -1.1686032 | 0.2427029 |
How often do you encounter wildlife in your life? |
0.0477390 | 0.0167263 | 2.8541304 | 0.0043599 |
I consider myself to be an animal activist |
-0.6673378 | 0.0524209 | -12.7303739 | 0.0000000 |
I have friends who are farmers or ranchers |
-0.2656477 | 0.0463889 | -5.7265300 | 0.0000000 |
I have made an effort to reduce my consumption of meat and/or animal products |
-0.3173655 | 0.0487714 | -6.5072113 | 0.0000000 |
I have friends who hunt or fish |
0.0745732 | 0.0531895 | 1.4020304 | 0.1610614 |
I am vegan or vegetarian |
-0.0203478 | 0.0738890 | -0.2753831 | 0.7830504 |
I hunt or fish |
-0.0280513 | 0.0547668 | -0.5121952 | 0.6085710 |
I am or have been a farmer or rancher |
-0.0694945 | 0.0732390 | -0.9488724 | 0.3428002 |
I have friends who are vegan or vegetarian |
-0.2080720 | 0.0479197 | -4.3420994 | 0.0000148 |
Secondary outcome plots
| Estimate | Std. Error | t value | Pr(>|t|) | |
|---|---|---|---|---|
| (Intercept) | 7.1936173 | 0.4650153 | 15.4696375 | 0.0000000 |
+MoralFoundationsandExpertclarificationmessaging: |
-0.1064234 | 0.0982267 | -1.0834460 | 0.2787412 |
| BallotBoxBiology | 0.4999831 | 0.0981611 | 5.0934940 | 0.0000004 |
| Baselineeducationalmessageontheneedforpublicinvolvement | 0.0174962 | 0.0983241 | 0.1779441 | 0.8587849 |
+Moralfoundationsmessaging: |
0.0095458 | 0.0988529 | 0.0965652 | 0.9230814 |
| WVO | -0.4220151 | 0.0339933 | -12.4146520 | 0.0000000 |
Social Norms |
-0.0107279 | 0.0017716 | -6.0554644 | 0.0000000 |
In politics today, how would you describe your views? |
-0.1432679 | 0.0221667 | -6.4631928 | 0.0000000 |
Choose one or more races that you consider yourself to beMixed/other |
0.0970746 | 0.1306539 | 0.7429903 | 0.4575749 |
Choose one or more races that you consider yourself to beWhite |
0.0146246 | 0.0997275 | 0.1466451 | 0.8834269 |
What is the highest level of education you have completed? |
0.0246259 | 0.0262358 | 0.9386399 | 0.3480291 |
What was your total household income before taxes during the past 12 months? |
0.0302364 | 0.0214486 | 1.4097178 | 0.1587786 |
How old are you? |
-0.0484820 | 0.0204717 | -2.3682443 | 0.0179674 |
How do you describe yourself? |
-0.1476376 | 0.0555088 | -2.6597163 | 0.0078831 |
Do you own, or have you owned a pet in the past? |
0.3089989 | 0.1503087 | 2.0557621 | 0.0399351 |
How often do you encounter wildlife in your life? |
0.0495029 | 0.0257534 | 1.9221879 | 0.0547241 |
I consider myself to be an animal activist |
0.0161738 | 0.0807124 | 0.2003883 | 0.8411973 |
I have friends who are farmers or ranchers |
-0.1446943 | 0.0714250 | -2.0258228 | 0.0429155 |
I have made an effort to reduce my consumption of meat and/or animal products |
0.0453806 | 0.0750932 | 0.6043236 | 0.5456971 |
I have friends who hunt or fish |
-0.0038828 | 0.0818957 | -0.0474113 | 0.9621902 |
I am vegan or vegetarian |
-0.2415905 | 0.1137668 | -2.1235582 | 0.0338296 |
I hunt or fish |
-0.4208311 | 0.0843244 | -4.9906225 | 0.0000007 |
I am or have been a farmer or rancher |
-0.1972541 | 0.1127659 | -1.7492352 | 0.0804038 |
I have friends who are vegan or vegetarian |
0.0124895 | 0.0737818 | 0.1692758 | 0.8655968 |
| Estimate | Std. Error | t value | Pr(>|t|) | |
|---|---|---|---|---|
| (Intercept) | 7.7576086 | 0.4990045 | 15.5461708 | 0.0000000 |
+MoralFoundationsandExpertclarificationmessaging: |
-0.0457307 | 0.1054064 | -0.4338515 | 0.6644431 |
| BallotBoxBiology | 0.4704889 | 0.1053360 | 4.4665540 | 0.0000084 |
| Baselineeducationalmessageontheneedforpublicinvolvement | 0.1031434 | 0.1055108 | 0.9775621 | 0.3284093 |
+Moralfoundationsmessaging: |
0.0966576 | 0.1060784 | 0.9111904 | 0.3623049 |
| WVO | -0.4671412 | 0.0364780 | -12.8061174 | 0.0000000 |
Social Norms |
-0.0097719 | 0.0019011 | -5.1401363 | 0.0000003 |
In politics today, how would you describe your views? |
-0.1275349 | 0.0237870 | -5.3615474 | 0.0000001 |
Choose one or more races that you consider yourself to beMixed/other |
0.2277138 | 0.1402037 | 1.6241636 | 0.1044985 |
Choose one or more races that you consider yourself to beWhite |
-0.0262461 | 0.1070169 | -0.2452516 | 0.8062868 |
What is the highest level of education you have completed? |
0.0283564 | 0.0281534 | 1.0072097 | 0.3139559 |
What was your total household income before taxes during the past 12 months? |
0.0080322 | 0.0230163 | 0.3489777 | 0.7271428 |
How old are you? |
-0.0383933 | 0.0219680 | -1.7476871 | 0.0806718 |
How do you describe yourself? |
-0.0970047 | 0.0595661 | -1.6285219 | 0.1035718 |
Do you own, or have you owned a pet in the past? |
0.2568435 | 0.1612951 | 1.5923821 | 0.1114570 |
How often do you encounter wildlife in your life? |
0.0423751 | 0.0276358 | 1.5333390 | 0.1253506 |
I consider myself to be an animal activist |
0.0437091 | 0.0866119 | 0.5046549 | 0.6138569 |
I have friends who are farmers or ranchers |
-0.1705946 | 0.0766456 | -2.2257580 | 0.0261415 |
I have made an effort to reduce my consumption of meat and/or animal products |
0.1333458 | 0.0805819 | 1.6547854 | 0.0981250 |
I have friends who hunt or fish |
-0.1045306 | 0.0878817 | -1.1894470 | 0.2344051 |
I am vegan or vegetarian |
-0.0818978 | 0.1220823 | -0.6708404 | 0.5023997 |
I hunt or fish |
-0.4199601 | 0.0904879 | -4.6410651 | 0.0000037 |
I am or have been a farmer or rancher |
-0.4460148 | 0.1210083 | -3.6858201 | 0.0002340 |
I have friends who are vegan or vegetarian |
0.0707538 | 0.0791748 | 0.8936412 | 0.3716215 |
| Estimate | Std. Error | t value | Pr(>|t|) | |
|---|---|---|---|---|
| (Intercept) | 2.7552214 | 0.4184366 | 6.5845618 | 0.0000000 |
+MoralFoundationsandExpertclarificationmessaging: |
0.1788374 | 0.0883878 | 2.0233271 | 0.0431723 |
| BallotBoxBiology | -0.3132743 | 0.0883287 | -3.5466867 | 0.0003991 |
| Baselineeducationalmessageontheneedforpublicinvolvement | 0.0268099 | 0.0884753 | 0.3030208 | 0.7619055 |
+Moralfoundationsmessaging: |
0.1136085 | 0.0889512 | 1.2772000 | 0.2016800 |
| WVO | 0.3669701 | 0.0305883 | 11.9970575 | 0.0000000 |
Social Norms |
0.0134705 | 0.0015942 | 8.4499081 | 0.0000000 |
In politics today, how would you describe your views? |
0.0140610 | 0.0199464 | 0.7049399 | 0.4809298 |
Choose one or more races that you consider yourself to beMixed/other |
-0.4205675 | 0.1175668 | -3.5772639 | 0.0003555 |
Choose one or more races that you consider yourself to beWhite |
-0.1962743 | 0.0897382 | -2.1871865 | 0.0288444 |
What is the highest level of education you have completed? |
0.0018652 | 0.0236078 | 0.0790076 | 0.9370345 |
What was your total household income before taxes during the past 12 months? |
0.0074934 | 0.0193002 | 0.3882558 | 0.6978681 |
How old are you? |
-0.0100124 | 0.0184211 | -0.5435269 | 0.5868277 |
How do you describe yourself? |
-0.0175363 | 0.0499487 | -0.3510862 | 0.7255607 |
Do you own, or have you owned a pet in the past? |
0.0116927 | 0.1352529 | 0.0864510 | 0.9311165 |
How often do you encounter wildlife in your life? |
0.0439480 | 0.0231738 | 1.8964527 | 0.0580443 |
I consider myself to be an animal activist |
-0.3971450 | 0.0726277 | -5.4682272 | 0.0000001 |
I have friends who are farmers or ranchers |
0.0551347 | 0.0642706 | 0.8578524 | 0.3910768 |
I have made an effort to reduce my consumption of meat and/or animal products |
-0.2183656 | 0.0675714 | -3.2316280 | 0.0012509 |
I have friends who hunt or fish |
0.0998908 | 0.0736925 | 1.3555070 | 0.1754092 |
I am vegan or vegetarian |
0.1967272 | 0.1023713 | 1.9217040 | 0.0547850 |
I hunt or fish |
0.1499140 | 0.0758779 | 1.9757264 | 0.0483231 |
I am or have been a farmer or rancher |
0.1252465 | 0.1014706 | 1.2343125 | 0.2172316 |
I have friends who are vegan or vegetarian |
-0.1244212 | 0.0663914 | -1.8740550 | 0.0610686 |
| Estimate | Std. Error | t value | Pr(>|t|) | |
|---|---|---|---|---|
| (Intercept) | 2.4332027 | 0.4931960 | 4.9335411 | 0.0000009 |
+MoralFoundationsandExpertclarificationmessaging: |
0.0934178 | 0.1041795 | 0.8967006 | 0.3699867 |
| BallotBoxBiology | -0.0928614 | 0.1041099 | -0.8919561 | 0.3725238 |
| Baselineeducationalmessageontheneedforpublicinvolvement | -0.0864560 | 0.1042827 | -0.8290539 | 0.4071729 |
+Moralfoundationsmessaging: |
0.1434167 | 0.1048436 | 1.3679114 | 0.1714936 |
| WVO | 0.3857529 | 0.0360534 | 10.6994978 | 0.0000000 |
Social Norms |
0.0170535 | 0.0018790 | 9.0759730 | 0.0000000 |
In politics today, how would you describe your views? |
0.0491670 | 0.0235101 | 2.0913149 | 0.0366258 |
Choose one or more races that you consider yourself to beMixed/other |
-0.5462862 | 0.1385717 | -3.9422623 | 0.0000835 |
Choose one or more races that you consider yourself to beWhite |
-0.4035260 | 0.1057712 | -3.8150836 | 0.0001403 |
What is the highest level of education you have completed? |
0.0547529 | 0.0278257 | 1.9677094 | 0.0492395 |
What was your total household income before taxes during the past 12 months? |
0.0201917 | 0.0227484 | 0.8876078 | 0.3748585 |
How old are you? |
-0.0602597 | 0.0217123 | -2.7753662 | 0.0055653 |
How do you describe yourself? |
-0.0744817 | 0.0588727 | -1.2651307 | 0.2059719 |
Do you own, or have you owned a pet in the past? |
0.1025818 | 0.1594176 | 0.6434783 | 0.5199876 |
How often do you encounter wildlife in your life? |
0.0948058 | 0.0273141 | 3.4709445 | 0.0005296 |
I consider myself to be an animal activist |
-0.4925334 | 0.0856037 | -5.7536467 | 0.0000000 |
I have friends who are farmers or ranchers |
0.0365876 | 0.0757534 | 0.4829830 | 0.6291607 |
I have made an effort to reduce my consumption of meat and/or animal products |
-0.2325794 | 0.0796439 | -2.9202392 | 0.0035368 |
I have friends who hunt or fish |
0.1665762 | 0.0868587 | 1.9177834 | 0.0552808 |
I am vegan or vegetarian |
0.0397807 | 0.1206613 | 0.3296892 | 0.7416694 |
I hunt or fish |
0.0538446 | 0.0894346 | 0.6020556 | 0.5472054 |
I am or have been a farmer or rancher |
0.0039684 | 0.1195998 | 0.0331807 | 0.9735338 |
I have friends who are vegan or vegetarian |
0.0021521 | 0.0782531 | 0.0275021 | 0.9780620 |
| Estimate | Std. Error | t value | Pr(>|t|) | |
|---|---|---|---|---|
| (Intercept) | 3.8873080 | 0.4367895 | 8.8997295 | 0.0000000 |
+MoralFoundationsandExpertclarificationmessaging: |
0.4345737 | 0.0922645 | 4.7100849 | 0.0000026 |
| BallotBoxBiology | -0.8258182 | 0.0922029 | -8.9565339 | 0.0000000 |
| Baselineeducationalmessageontheneedforpublicinvolvement | -0.2697651 | 0.0923559 | -2.9209295 | 0.0035290 |
+Moralfoundationsmessaging: |
0.3249046 | 0.0928527 | 3.4991405 | 0.0004770 |
| WVO | 0.2894303 | 0.0319300 | 9.0645361 | 0.0000000 |
Social Norms |
0.0118769 | 0.0016641 | 7.1372233 | 0.0000000 |
In politics today, how would you describe your views? |
0.0135288 | 0.0208212 | 0.6497583 | 0.5159230 |
Choose one or more races that you consider yourself to beMixed/other |
-0.3549998 | 0.1227234 | -2.8926831 | 0.0038610 |
Choose one or more races that you consider yourself to beWhite |
-0.2682301 | 0.0936742 | -2.8634352 | 0.0042344 |
What is the highest level of education you have completed? |
-0.0103073 | 0.0246433 | -0.4182612 | 0.6758011 |
What was your total household income before taxes during the past 12 months? |
-0.0366888 | 0.0201467 | -1.8210853 | 0.0687433 |
How old are you? |
0.0377979 | 0.0192291 | 1.9656584 | 0.0494763 |
How do you describe yourself? |
-0.0215084 | 0.0521395 | -0.4125175 | 0.6800044 |
Do you own, or have you owned a pet in the past? |
-0.0982057 | 0.1411851 | -0.6955807 | 0.4867723 |
How often do you encounter wildlife in your life? |
0.0449325 | 0.0241902 | 1.8574666 | 0.0633918 |
I consider myself to be an animal activist |
-0.3036895 | 0.0758132 | -4.0057574 | 0.0000641 |
I have friends who are farmers or ranchers |
-0.0578725 | 0.0670896 | -0.8626155 | 0.3884524 |
I have made an effort to reduce my consumption of meat and/or animal products |
-0.1326772 | 0.0705351 | -1.8810088 | 0.0601160 |
I have friends who hunt or fish |
0.0297226 | 0.0769247 | 0.3863859 | 0.6992520 |
I am vegan or vegetarian |
0.0193162 | 0.1068613 | 0.1807591 | 0.8565750 |
I hunt or fish |
0.0421530 | 0.0792060 | 0.5321947 | 0.5946503 |
I am or have been a farmer or rancher |
0.0448873 | 0.1059212 | 0.4237804 | 0.6717716 |
I have friends who are vegan or vegetarian |
0.0179685 | 0.0693034 | 0.2592734 | 0.7954510 |
| Estimate | Std. Error | t value | Pr(>|t|) | |
|---|---|---|---|---|
| (Intercept) | 5.3384219 | 0.5225572 | 10.2159570 | 0.0000000 |
+MoralFoundationsandExpertclarificationmessaging: |
-0.3053283 | 0.1103815 | -2.7661181 | 0.0057250 |
| BallotBoxBiology | 0.7021506 | 0.1103078 | 6.3653766 | 0.0000000 |
| Baselineeducationalmessageontheneedforpublicinvolvement | 0.1220234 | 0.1104909 | 1.1043750 | 0.2695634 |
+Moralfoundationsmessaging: |
-0.1841556 | 0.1110852 | -1.6577867 | 0.0975174 |
| WVO | -0.1266363 | 0.0381997 | -3.3151109 | 0.0009324 |
Social Norms |
-0.0023279 | 0.0019908 | -1.1693158 | 0.2424158 |
In politics today, how would you describe your views? |
0.0451394 | 0.0249097 | 1.8121204 | 0.0701176 |
Choose one or more races that you consider yourself to beMixed/other |
0.3562841 | 0.1468213 | 2.4266514 | 0.0153268 |
Choose one or more races that you consider yourself to beWhite |
0.2854095 | 0.1120680 | 2.5467519 | 0.0109475 |
What is the highest level of education you have completed? |
0.0424932 | 0.0294822 | 1.4413143 | 0.1496525 |
What was your total household income before taxes during the past 12 months? |
0.0604063 | 0.0241027 | 2.5062060 | 0.0122823 |
How old are you? |
-0.1030451 | 0.0230049 | -4.4792648 | 0.0000079 |
How do you describe yourself? |
-0.1347834 | 0.0623776 | -2.1607674 | 0.0308318 |
Do you own, or have you owned a pet in the past? |
-0.0881117 | 0.1689082 | -0.5216542 | 0.6019689 |
How often do you encounter wildlife in your life? |
0.0225562 | 0.0289402 | 0.7794054 | 0.4358332 |
I consider myself to be an animal activist |
-0.0246356 | 0.0906999 | -0.2716172 | 0.7859445 |
I have friends who are farmers or ranchers |
-0.0187944 | 0.0802632 | -0.2341595 | 0.8148851 |
I have made an effort to reduce my consumption of meat and/or animal products |
0.1004759 | 0.0843853 | 1.1906794 | 0.2339208 |
I have friends who hunt or fish |
-0.0308428 | 0.0920296 | -0.3351399 | 0.7375547 |
I am vegan or vegetarian |
0.0550377 | 0.1278446 | 0.4305046 | 0.6668750 |
I hunt or fish |
-0.2825784 | 0.0947588 | -2.9820800 | 0.0028976 |
I am or have been a farmer or rancher |
0.0045760 | 0.1267198 | 0.0361110 | 0.9711974 |
I have friends who are vegan or vegetarian |
-0.0302012 | 0.0829118 | -0.3642571 | 0.7157046 |