To compare vegetarians and non-vegetarians in the proportion of pro-environmental decisions made in the carbon emission task (RQ1), we run mixed-effects logistic regressions with decision as the dependent variable and random intercepts for participants and trials.
In the first model (M1.1), we include vegetarianism (coded as 1 for vegetarians, 0 for non-vegetarians) as the main predictor of interest. Additionally, attribute position (coded as 1 if carbon emissions are displayed at the top of the matrix, 0 if at the bottom) and option position (coded as 1 if the pro-environmental option is on the left, 0 if on the right) are also included as fixed effects to account for potential display effects.
In the second model (M1.2), we test the sensitivity of results of M1.1 to the addition of control variables related to the task by adding fixed effects for percentage difference in carbon emissions (ranging from 1 [10%] to 5 [100%]), percentage difference in bonus payment (ranging from 1 [10%] to 5 [100%]) and sequential position of the trial (ranging from 1 to 25).
In the third model (M1.3), we test the sensitivity of results of M1.1 to the addition of demographic control variables by adding fixed effects for sex, age, education, income, environmental attitudes (assessed by the New Ecological Paradigm), and beliefs in the efficacy of European Union Emission Trading System (measured on a 5-point Likert scale from 1=not effective at all to 5=very effective).
To compare vegetarians and non-vegetarians in the proportion of visiting time spent on carbon boxes compared to bonus boxes (RQ2a), we run mixed-effects models with ΔDuration on attributes as the dependent variable and random intercepts for participants and trials.
In the first model (M2A.1), we include vegetarianism (coded as 1 for vegetarians, 0 for non-vegetarians) as the main predictor of interest. Additionally, attribute position (coded as 1 if carbon emissions are displayed at the top of the matrix, 0 if at the bottom) and option position (coded as 1 if the pro-environmental option is on the left, 0 if on the right) are also included as fixed effects to account for potential display effects.
In the second model (M2A.2), we test the sensitivity of results of M2A.1 to the addition of control variables related to the task by adding fixed effects for percentage difference in carbon emissions (ranging from 1 [10%] to 5 [100%]), percentage difference in bonus payment (ranging from 1 [10%] to 5 [100%]) and sequential position of the trial (ranging from 1 to 25).
In the third model (M2A.3), we test the sensitivity of results of M2A.1 to the addition of demographic control variables by adding fixed effects for sex, age, education, income, environmental attitudes (assessed by the New Ecological Paradigm), and beliefs in the efficacy of European Union Emission Trading System (measured on a 5-point Likert scale from 1=not effective at all to 5=very effective).
To compare vegetarians and non-vegetarians in the proportion of visiting time spent on the pro-environmental option compared to pro-self option (RQ2b), we run mixed-effects models with ΔDuration on options as the dependent variable and random intercepts for participants and trials.
In the first model (M2B.1), we include vegetarianism (coded as 1 for vegetarians, 0 for non-vegetarians) as the main predictor of interest. Additionally, attribute position (coded as 1 if carbon emissions are displayed at the top of the matrix, 0 if at the bottom) and option position (coded as 1 if the pro-environmental option is on the left, 0 if on the right) are also included as fixed effects to account for potential display effects.
In the second model (M2B.2), we test the sensitivity of results of M2B.1 to the addition of control variables related to the task by adding fixed effects for percentage difference in carbon emissions (ranging from 1 [10%] to 5 [100%]), percentage difference in bonus payment (ranging from 1 [10%] to 5 [100%]) and sequential position of the trial (ranging from 1 to 25).
In the third model (M2B.3), we test the sensitivity of results of M2B.1 to the addition of demographic control variables by adding fixed effects for sex, age, education, income, environmental attitudes (assessed by the New Ecological Paradigm), and beliefs in the efficacy of European Union Emission Trading System (measured on a 5-point Likert scale from 1=not effective at all to 5=very effective).
To compare vegetarians and non-vegetarians on the likelihood of performing their first visit on a carbon box (RQ2c), we run mixed-effects models with first visit as the dependent variable and random intercepts for participants and trials.
In the first model (M2C.1), we include vegetarianism (coded as 1 for vegetarians, 0 for non-vegetarians) as the main predictor of interest. Additionally, attribute position (coded as 1 if carbon emissions are displayed at the top of the matrix, 0 if at the bottom) and option position (coded as 1 if the pro-environmental option is on the left, 0 if on the right) are also included as fixed effects to account for potential display effects.
In the second model (M2C.2), we test the sensitivity of results of M2C.1 to the addition of control variables related to the task by adding fixed effects for percentage difference in carbon emissions (ranging from 1 [10%] to 5 [100%]), percentage difference in bonus payment (ranging from 1 [10%] to 5 [100%]) and sequential position of the trial (ranging from 1 to 25).
In the third model (M2C.3), we test the sensitivity of results of M2C.1 to the addition of demographic control variables by adding fixed effects for sex, age, education, income, environmental attitudes (assessed by the New Ecological Paradigm), and beliefs in the efficacy of European Union Emission Trading System (measured on a 5-point Likert scale from 1=not effective at all to 5=very effective).
To compare vegetarians and non-vegetarians on the likelihood of performing their last visit on a carbon box (RQ2c), we run mixed-effects models with first visit as the dependent variable and random intercepts for participants and trials.
In the first model (M2D.1), we include vegetarianism (coded as 1 for vegetarians, 0 for non-vegetarians) as the main predictor of interest. Additionally, attribute position (coded as 1 if carbon emissions are displayed at the top of the matrix, 0 if at the bottom) and option position (coded as 1 if the pro-environmental option is on the left, 0 if on the right) are also included as fixed effects to account for potential display effects.
In the second model (M2D.2), we test the sensitivity of results of M2D.1 to the addition of control variables related to the task by adding fixed effects for percentage difference in carbon emissions (ranging from 1 [10%] to 5 [100%]), percentage difference in bonus payment (ranging from 1 [10%] to 5 [100%]) and sequential position of the trial (ranging from 1 to 25).
In the third model (M2D.3), we test the sensitivity of results of M2D.1 to the addition of demographic control variables by adding fixed effects for sex, age, education, income, environmental attitudes (assessed by the New Ecological Paradigm), and beliefs in the efficacy of European Union Emission Trading System (measured on a 5-point Likert scale from 1=not effective at all to 5=very effective).