1. Data Loading and Setup

## # A tibble: 6 × 6
##   timestamp           topic      interest treatment  post   did
##   <dttm>              <chr>         <int>     <dbl> <dbl> <dbl>
## 1 2025-06-22 17:00:00 socialism         6         1     0     0
## 2 2025-06-22 17:00:00 capitalism        4         0     0     0
## 3 2025-06-22 18:00:00 socialism         5         1     0     0
## 4 2025-06-22 18:00:00 capitalism        3         0     0     0
## 5 2025-06-22 19:00:00 socialism         6         1     0     0
## 6 2025-06-22 19:00:00 capitalism        4         0     0     0
## Data spans from 2025-06-22 17:00:00 to 2025-06-29 17:00:00

2. Descriptive Visualization

4. Main Difference-in-Differences Analysis

## 
## Main Result: Effect of Mamdani's Victory on Socialism Search Interest
## ==================================================================================================
##                                                    Dependent variable:                            
##                        ---------------------------------------------------------------------------
##                                                      Search Interest                              
## --------------------------------------------------------------------------------------------------
## Post-Treatment Period                                     1.137                                   
##                                                          (1.503)                                  
## Socialism Topic                                          3.155*                                   
##                                                          (1.722)                                  
## Treatment Effect (DiD)                                  18.232***                                 
##                                                          (2.125)                                  
## Constant                                                4.034***                                  
##                                                          (1.218)                                  
## --------------------------------------------------------------------------------------------------
## Observations                                               338                                    
## R2                                                        0.540                                   
## Adjusted R2                                               0.535                                   
## Residual Std. Error                                 9.276 (df = 334)                              
## F Statistic                                     130.497*** (df = 3; 334)                          
## ==================================================================================================
## Note:                                                                  *p<0.1; **p<0.05; ***p<0.01
##                        Treatment: Results became clear (3 AM Tunis = 10 PM NY when Cuomo conceded)
## 
## === MAIN FINDINGS ===
## 
## Treatment Effect: 18.2 points
## 
## Baseline socialism interest: 7.2 points
## 
## Percent increase: 253 %
## 
## Interpretation: Mamdani's victory increased socialism search interest by 18.2 points,
## 
## a 253 % increase from the pre-election baseline.

5. Multiple Treatment Timing Analysis

## 
## Multiple Treatment Periods: Election Timeline Analysis
## ====================================================================
##                                         Dependent variable:         
##                                 ------------------------------------
##                                           Search Interest           
## --------------------------------------------------------------------
## Post Polls Open (11 AM Tunis)                  -0.298               
##                                               (2.672)               
## Post Results Clear (3 AM Tunis)                1.348                
##                                               (2.412)               
## Socialism Topic                                1.707                
##                                               (2.046)               
## Socialism × Polls Open                         4.940                
##                                               (3.778)               
## Socialism × Results Clear                    14.740***              
##                                               (3.411)               
## Constant                                      4.122***              
##                                               (1.446)               
## --------------------------------------------------------------------
## Observations                                    338                 
## R2                                             0.544                
## Adjusted R2                                    0.537                
## Residual Std. Error                       9.262 (df = 332)          
## F Statistic                           79.146*** (df = 5; 332)       
## ====================================================================
## Note:                                    *p<0.1; **p<0.05; ***p<0.01
##                                    Polls Open: 11 AM Tunis = 6 AM NY
##                                 Results Clear: 3 AM Tunis = 10 PM NY
## 
## === TREATMENT TIMING ANALYSIS ===
## 
## Polls Opening Effect: 4.9 points (p = 0.192 )
## 
## Results Clear Effect: 14.7 points (p = 0 )
## 
## - Polls opening (6 AM NY): No significant effect
## 
## - Results clear (10 PM NY): Highly significant effect
## 
## 
## Conclusion: The major effect ( 14.7  points) occurred when results became clear at 10 PM NY,
## 
## with minimal effect ( 4.9  points) when polls opened at 6 AM NY.

6. Multiple Treatment Visualization

7. Robustness Checks

## 
## Robustness Checks: Multiple Model Specifications
## ==========================================================================
##                                      Dependent variable:                  
##                     ------------------------------------------------------
##                                        Search Interest                    
##                     Baseline Linear Time  Quadratic Time Topic FE Time FE 
##                       (1)        (2)           (3)         (4)      (5)   
## --------------------------------------------------------------------------
## Post-Treatment        1.14     14.78***      14.78***      1.14    -3.12  
##                      (1.50)     (1.88)        (1.88)      (1.50)   (9.34) 
## Socialism            3.16*      3.16**        3.16**      3.16*    3.16*  
##                      (1.72)     (1.51)        (1.51)      (1.72)   (1.72) 
## Treatment Effect    18.23***   18.23***      18.23***    18.23*** 18.23***
##                      (2.13)     (1.86)        (1.86)      (2.13)   (2.13) 
## Time (linear)                 -0.0000***    -0.0000***                    
##                                (0.0000)      (0.0000)                     
## Time²                                                                     
##                                                                           
## Constant            4.03***  78,545.29***  78,545.29***  4.03***    3.42  
##                      (1.22)   (7,735.95)    (7,735.95)    (1.22)   (6.62) 
## --------------------------------------------------------------------------
## Topic Fixed Effects    No         No            No         Yes       No   
## Time Fixed Effects     No         No            No          No      Yes   
## Observations          338        338           338         338      338   
## R2                    0.54       0.65          0.65        0.54     0.77  
## Adjusted R2           0.54       0.64          0.64        0.54     0.53  
## ==========================================================================
## Note:                                          *p<0.1; **p<0.05; ***p<0.01
## 
## === ROBUSTNESS CHECK ===
## 
## Treatment effects across specifications:
## 
## Model 1 : 18.23
## Model 2 : 18.23
## Model 3 : 18.23
## Model 4 : 18.23
## Model 5 : 18.23
## 
## Range: 18.23 to 18.23
## 
## ✓ Treatment effect stable across specifications

8. Event Study Analysis

## 
## === EVENT STUDY INTERPRETATION ===
## 
## This plot shows how the treatment effect evolved over time:
## 
## - Pre-treatment: Effects should be near zero (validates parallel trends)
## 
## - At treatment: Sharp increase in socialism search interest
## 
## - Post-treatment: Gradual decline as effect dissipates

9. Alternative Control Groups

## Available topics in extended dataset:
## [1] "socialism"  "capitalism" "liberalism" "communism"
## 
## Using control topics: capitalism, liberalism, communism
## 
## Robustness: Alternative Control Topics
## ====================================================================================================
##                                                         Dependent variable:                         
##                                ---------------------------------------------------------------------
##                                                           Search Interest                           
##                                     vs capitalism           vs liberalism          vs communism     
##                                          (1)                     (2)                    (3)         
## ----------------------------------------------------------------------------------------------------
## Post-Treatment                          1.14                    -0.09                 5.57***       
##                                        (1.51)                  (1.51)                 (1.53)        
## Socialism                               3.18*                  -3.30*                  -1.68        
##                                        (1.73)                  (1.74)                 (1.77)        
## Treatment Effect                      18.10***                19.33***               13.68***       
##                                        (2.13)                  (2.14)                 (2.17)        
## Constant                               4.04***                10.51***                8.89***       
##                                        (1.23)                  (1.23)                 (1.25)        
## ----------------------------------------------------------------------------------------------------
## Observations                             338                     338                    338         
## R2                                      0.54                    0.43                   0.40         
## Adjusted R2                             0.53                    0.42                   0.39         
## Residual Std. Error (df = 334)          9.26                    9.28                   9.43         
## F Statistic (df = 3; 334)             130.14***               83.70***               74.05***       
## ====================================================================================================
## Note:                                                                    *p<0.1; **p<0.05; ***p<0.01
##                                  Testing robustness with different political/economic control topics
## 
## === ALTERNATIVE CONTROLS COMPARISON ===
## Treatment effects with different control topics:
## vs capitalism.did : 18.1
## vs liberalism.did : 19.33
## vs communism.did : 13.68
## Mean effect: 17.04
## ✓ Results consistent across different control groups

10. Statistical Power Analysis

## === STATISTICAL POWER ANALYSIS ===
## 
## Total observations: 338
## 
## Observations per group: 169
## 
## Observed effect size (Cohen's d): 1.61
## 
## Achieved statistical power: 1
## 
## ✓ ADEQUATE POWER: Study has sufficient power to detect effects
## 
## Power Analysis: Sample Size Requirements
## ======================================================================
##                     1             2            3              4       
## ----------------------------------------------------------------------
## effect_size      0.200000     0.500000      0.800000      1.610195    
## scenario       Small Effect Medium Effect Large Effect Observed Effect
## required_n      786.81139     127.53122     51.04916      14.31043    
## achieved_power  0.4496467     0.9956428    1.0000000      1.0000000   
## ----------------------------------------------------------------------
## Required N calculated for 80% power at α = 0.05
## 
## 
## Minimum detectable effect size with current sample: 0.306
## 
## Observed effect size: 1.61
## 
## ✓ EFFECT SIZE ADEQUATE: Observed effect exceeds minimum detectable threshold