Coverage Churn and Incentives for Prevention and Innovation

John A. Graves, Ph.D.

Professor of Health Policy and Medicine, Vanderbilt University School of Medicine

Professor of Management, Vanderbilt Owen Graduate School of Management

Director, Vanderbilt Center for Health Economic Modeling

Expected years insured and uninsured before age 65

Medicare Part D & Innovation

2. Traditional explanations focus on patient (demand-side ) explanations





  • Behavioral biases
  • Access/price
  • Low valuation of preventive services.

3. Most prevention strategies are not cost-saving.

Idea: Insurance churn creates a temporal externality.



  1. The U.S. relies on a toolkit of implicit mechanisms to sort out cost-effectiveness & coverage determinations.
  2. The competitive time horizon for insurers is measured in plan-years, not lifetimes.



  1. Insurers cannot internalize all downstream benefits, creating efficiency losses & fiscal externalities for Medicare.
  2. Churn & lack of reimbursement also dilutes incentives for innovation in preventive care.
  3. A range of policy options can help address these issues.

Explicit Mechanisms (e.g., NICE)

Implicit Mechanism: Prior Authorization

Implicit Mechanism: Step Therapy

Implicit Mechanism: Step Therapy

Implicit Mechanism: Cost-Sharing

Optimal Coverage for Preventive Care

A temporal externality emerges ..

Policy Options

  1. Preventive care mandates
  2. Quality measures
  3. Lengthen contracts
  4. Retention policies (e.g., auto-enrollment)
  5. Universal prevention benefit (Medicare Part “P”)
  6. Jettison employer-based insurance in favor of individually-purchased.
  7. Shift incentives to providers, who have longer-term clinical relationships.
  8. Single Insurer/Payer

Extra Slides and References

Quantifying the Externality

Quantifying the Externality

Quantifying the Externality

Metric Value Units
Incremental cost (ΔC) 2,000 $
Incremental effect (ΔH) 0.09 QALY
WTP threshold (λ) 25,000 $/QALY
Welfare loss if not adopted (NMB) 250 $
Welfare loss if not adopted (NHB) 0.01 QALY

References

Blume-Kohout, Margaret E., and Neeraj Sood. 2013. “Market Size and Innovation: Effects of Medicare Part d on Pharmaceutical Research and Development.” Journal of Public Economics 97: 327–36. https://doi.org/10.1016/j.jpubeco.2012.10.003.
Gross, Tal, and Matthew J Notowidigdo. 2024. Better Health Economics: An Introduction for Everyone. University of Chicago Press.
Li, Anran. 2024. “Commitment, Competition and Preventive Care Provision.” https://www.dropbox.com/scl/fi/pjvt5fmycql5nnizsj43i/JMP_Anran_Li.pdf?rlkey=ajstyui4ttg3dgkpc4vas2zpy&e=1&dl=0.
Pauly, Mark. 2015. “Cost‐effectiveness Analysis and Insurance Coverage: Solving a Puzzle.” Health Economics 24 (5): 506–15. https://doi.org/10.1002/hec.3044.