| ID |
Name |
Label |
Values |
Value Labels |
| 1 |
age |
|
range: 19-80 |
| 2 |
edu |
What is the highest level of education you have
achieved? - Selected Choice |
1
2
3
4
5
6 |
Less than high school degree
High school degree (or equivalent including GED)
Two-Year College Degree (Associates or Other Technical Degree)
Four-Year College Degree (Bachelor’s Degree)
Graduate School (Masters or Doctorate)
Others (please specify) |
| 3 |
inc |
Information about income is very important to
understand. Would you please give your best guess
and indicate the answer that includes your entire
household income (previous year) before taxes. |
1
2
3
4
5
6
7 |
$24,999 or less
$25,000 to $49,999
$50,000 to $74,999
$75,000 to $99,999
$100,000 to $149,999
$150,000 to $199,999
$200,000 or more |
| 4 |
nfc_1 |
Please indicate how much you agree or disagree
with the following statements. - I would prefer
complex rather than simple problems. |
1
2
3
4
5
6
7 |
Strongly disagree
Disagree
Somewhat disagree
Neither agree nor disagree
Somewhat agree
Agree
Strongly agree |
| 5 |
nfc_2 |
Please indicate how much you agree or disagree
with the following statements. - I like to have
the responsibility of handling a situation that
requires a lot of thinking. |
1
2
3
4
5
6
7 |
Strongly disagree
Disagree
Somewhat disagree
Neither agree nor disagree
Somewhat agree
Agree
Strongly agree |
| 6 |
nfc_3r |
|
range: 1-7 |
| 7 |
nfc_4r |
|
range: 1-7 |
| 8 |
nfc_5 |
Please indicate how much you agree or disagree
with the following statements. - I really enjoy a
task that involves coming up with new solutions to
problems. |
1
2
3
4
5
6
7 |
Strongly disagree
Disagree
Somewhat disagree
Neither agree nor disagree
Somewhat agree
Agree
Strongly agree |
| 9 |
nfc_6 |
Please indicate how much you agree or disagree
with the following statements. - I would prefer a
task that is intellectual, difficult, and
important to one that is somewhat important but
does not require much thought. |
1
2
3
4
5
6
7 |
Strongly disagree
Disagree
Somewhat disagree
Neither agree nor disagree
Somewhat agree
Agree
Strongly agree |
| 10 |
cc_1 |
Here is another set of opinion statements. Rate
how much you agree or disagree with the following
statements. - I often think about how larger
political and social issues affect my community. |
1
2
3
4
5
6
7 |
Strongly disagree
Disagree
Somewhat disagree
Neither agree nor disagree
Somewhat agree
Agree
Strongly agree |
| 11 |
cc_2 |
Here is another set of opinion statements. Rate
how much you agree or disagree with the following
statements. - I believe that I should actively
participate in civic activities that benefit
society as a whole. |
1
2
3
4
5
6
7 |
Strongly disagree
Disagree
Somewhat disagree
Neither agree nor disagree
Somewhat agree
Agree
Strongly agree |
| 12 |
cc_3 |
Here is another set of opinion statements. Rate
how much you agree or disagree with the following
statements. - I tend to engage in a democratic
process for the benefit of my community. |
1
2
3
4
5
6
7 |
Strongly disagree
Disagree
Somewhat disagree
Neither agree nor disagree
Somewhat agree
Agree
Strongly agree |
| 13 |
cc_4 |
Here is another set of opinion statements. Rate
how much you agree or disagree with the following
statements. - It would be wrong to pursue my
self-interest when doing so may harm the interests
of others in the community I live in. |
1
2
3
4
5
6
7 |
Strongly disagree
Disagree
Somewhat disagree
Neither agree nor disagree
Somewhat agree
Agree
Strongly agree |
| 14 |
cc_5 |
Here is another set of opinion statements. Rate
how much you agree or disagree with the following
statements. - A single person’s action, no matter
how insignificant it may seem, could affect the
progress of the whole society. |
1
2
3
4
5
6
7 |
Strongly disagree
Disagree
Somewhat disagree
Neither agree nor disagree
Somewhat agree
Agree
Strongly agree |
| 15 |
cc_6 |
Here is another set of opinion statements. Rate
how much you agree or disagree with the following
statements. - When I see someone suffering, I
cannot pass by the person without extending my
help. |
1
2
3
4
5
6
7 |
Strongly disagree
Disagree
Somewhat disagree
Neither agree nor disagree
Somewhat agree
Agree
Strongly agree |
| 16 |
sce_1c |
In today’s era of social media, social communities
are often formed online. Some people choose to
join online communities (e.g., a popular blog,
TikTok accounts, Instagram accounts, Subreddit
communities) to share viewpoints and get informed
on current i |
1
2
3
4
5
6 |
Never
Couple of times a year
Monthly
Weekly
At least once a day
Multiple times a day |
| 17 |
sce_2c |
|
1
2
3
4
5
6 |
Never
Couple of times a year
Monthly
Weekly
At least once a day
Multiple times a day |
| 18 |
sce_3c |
|
1
2
3
4
5
6 |
Never
Couple of times a year
Monthly
Weekly
At least once a day
Multiple times a day |
| 19 |
sce_4c |
|
1
2
3
4
5
6 |
Never
Couple of times a year
Monthly
Weekly
At least once a day
Multiple times a day |
| 20 |
sce_5c |
|
1
2
3
4
5
6 |
Never
Couple of times a year
Monthly
Weekly
At least once a day
Multiple times a day |
| 21 |
sce_6c |
|
1
2
3
4
5
6 |
Never
Couple of times a year
Monthly
Weekly
At least once a day
Multiple times a day |
| 22 |
sce_7c |
|
1
2
3
4
5
6 |
Never
Couple of times a year
Monthly
Weekly
At least once a day
Multiple times a day |
| 23 |
sce_8c |
|
1
2
3
4
5
6 |
Never
Couple of times a year
Monthly
Weekly
At least once a day
Multiple times a day |
| 24 |
sce_9c |
|
1
2
3
4
5
6 |
Never
Couple of times a year
Monthly
Weekly
At least once a day
Multiple times a day |
| 25 |
sce_10c |
|
1
2
3
4
5
6 |
Never
Couple of times a year
Monthly
Weekly
At least once a day
Multiple times a day |
| 26 |
sce_11c |
|
1
2
3
4
5
6 |
Never
Couple of times a year
Monthly
Weekly
At least once a day
Multiple times a day |
| 27 |
atb_1 |
The following questions relate to buying from
razor brands that use realistic ads, similar to
the way Billie Inc. featured their razor in their
ad. Please complete the following sentence with
the available options below: “Buying from razor
brands that |
1
2
3
4
5
6
7 |
1
2
3
4
5
6
7 |
| 28 |
atb_2 |
The following questions relate to buying from
razor brands that use realistic ads, similar to
the way Billie Inc. featured their razor in their
ad. Please complete the following sentence with
the available options below: “Buying from razor
brands that |
1
2
3
4
5
6
7 |
1
2
3
4
5
6
7 |
| 29 |
atb_3 |
The following questions relate to buying from
razor brands that use realistic ads, similar to
the way Billie Inc. featured their razor in their
ad. Please complete the following sentence with
the available options below: “Buying from razor
brands that |
1
2
3
4
5
6
7 |
1
2
3
4
5
6
7 |
| 30 |
atb_4 |
The following questions relate to buying from
razor brands that use realistic ads, similar to
the way Billie Inc. featured their razor in their
ad. Please complete the following sentence with
the available options below: “Buying from razor
brands that |
1
2
3
4
5
6
7 |
1
2
3
4
5
6
7 |
| 31 |
atb_5 |
The following questions relate to buying from
razor brands that use realistic ads, similar to
the way Billie Inc. featured their razor in their
ad. Please complete the following sentence with
the available options below: “Buying from razor
brands that |
1
2
3
4
5
6
7 |
1
2
3
4
5
6
7 |
| 32 |
atb_6 |
The following questions relate to buying from
razor brands that use realistic ads, similar to
the way Billie Inc. featured their razor in their
ad. Please complete the following sentence with
the available options below: “Buying from razor
brands that |
1
2
3
4
5
6
7 |
1
2
3
4
5
6
7 |
| 33 |
atb_7 |
The following questions relate to buying from
razor brands that use realistic ads, similar to
the way Billie Inc. featured their razor in their
ad. Please complete the following sentence with
the available options below: “Buying from razor
brands that |
1
2
3
4
5
6
7 |
1
2
3
4
5
6
7 |
| 34 |
sn1 |
Rate how much you agree or disagree with the
following statements about the expectations of
your behavior from other people in regards to
buying from realistic brands similar to Billie
Inc. - Most people who are important to me would
think I should buy pro |
1
2
3
4
5
6
7 |
Strongly disagree
Disagree
Somewhat disagree
Neither agree nor disagree
Somewhat agree
Agree
Strongly agree |
| 35 |
sn2 |
Rate how much you agree or disagree with the
following statements about the expectations of
your behavior from other people in regards to
buying from realistic brands similar to Billie
Inc. - It is expected of me that I buy products
from razor brands that |
1
2
3
4
5
6
7 |
Strongly disagree
Disagree
Somewhat disagree
Neither agree nor disagree
Somewhat agree
Agree
Strongly agree |
| 36 |
sn3 |
Rate how much you agree or disagree with the
following statements about the expectations of
your behavior from other people in regards to
buying from realistic brands similar to Billie
Inc. - Most people similar to me buy products from
razor brands that us |
1
2
3
4
5
6
7 |
Strongly disagree
Disagree
Somewhat disagree
Neither agree nor disagree
Somewhat agree
Agree
Strongly agree |
| 37 |
pbc_1 |
You are doing a great job! In the next set of
questions, please rate how much you agree or
disagree with the following statements: - Buying
from razor brands that use realistic portrayals of
women with body hair in their ads is entirely up
to me. |
1
2
3
4
5
6
7 |
Strongly disagree
Disagree
Somewhat disagree
Neither agree nor disagree
Somewhat agree
Agree
Strongly agree |
| 38 |
pbc_2 |
You are doing a great job! In the next set of
questions, please rate how much you agree or
disagree with the following statements: - I am
confident that I can buy from razor brands that
use realistic portrayals of women with body hair
in their ads. |
1
2
3
4
5
6
7 |
Strongly disagree
Disagree
Somewhat disagree
Neither agree nor disagree
Somewhat agree
Agree
Strongly agree |
| 39 |
pbc_3 |
You are doing a great job! In the next set of
questions, please rate how much you agree or
disagree with the following statements: - I have
sufficient resources, time, and opportunities to
obtain products from razor brands that use
realistic portrayals of |
1
2
3
4
5
6
7 |
Strongly disagree
Disagree
Somewhat disagree
Neither agree nor disagree
Somewhat agree
Agree
Strongly agree |
| 40 |
pbc_4 |
You are doing a great job! In the next set of
questions, please rate how much you agree or
disagree with the following statements: - I have
control over buying from razor brands that use
realistic portrayals of women with body hair in
their ads. |
1
2
3
4
5
6
7 |
Strongly disagree
Disagree
Somewhat disagree
Neither agree nor disagree
Somewhat agree
Agree
Strongly agree |
| 41 |
pbc_5 |
You are doing a great job! In the next set of
questions, please rate how much you agree or
disagree with the following statements: - I am
able to buy from razor brands that use realistic
portrayals of women with body hair in their ads. |
1
2
3
4
5
6
7 |
Strongly disagree
Disagree
Somewhat disagree
Neither agree nor disagree
Somewhat agree
Agree
Strongly agree |
| 42 |
pbc_6 |
You are doing a great job! In the next set of
questions, please rate how much you agree or
disagree with the following statements: - I can
easily buy from razor brands that use realistic
portrayals of women with body hair in their ads. |
1
2
3
4
5
6
7 |
Strongly disagree
Disagree
Somewhat disagree
Neither agree nor disagree
Somewhat agree
Agree
Strongly agree |
| 43 |
bi1 |
I would buy products from razor brands that use
realistic portrayals of women with body hair in
their ads. |
1
2
3
4
5
6
7 |
Strongly disagree
Disagree
Somewhat disagree
Neither agree nor disagree
Somewhat agree
Agree
Strongly agree |
| 44 |
bi2 |
I will exert effort toward buying products from
razor brands that use realistic portrayals of
women’s body hair in their ads. |
1
2
3
4
5
6
7 |
Strongly disagree
Disagree
Somewhat disagree
Neither agree nor disagree
Somewhat agree
Agree
Strongly agree |
| 45 |
bi3 |
I am willing to buy products from razor brands
that use realistic portrayals of women’s body hair
in their ads. |
1
2
3
4
5
6
7 |
Strongly disagree
Disagree
Somewhat disagree
Neither agree nor disagree
Somewhat agree
Agree
Strongly agree |