Introduction
- This storyboard presents business insights from Sample Superstore
data.
- Focus areas: sales, profit, discounting strategy, regional
performance.
- Dataset: 9,994 transactions across U.S. regions.
- Goal: Identify trends to improve profitability.
Sales vs Profit Overview
## `geom_smooth()` using formula = 'y ~ x'
Profit by Category & Sub-Category
## `summarise()` has grouped output by 'Category'. You can override using the
## `.groups` argument.
Discount Impact
## `geom_smooth()` using formula = 'y ~ x'
Top & Bottom States by Profit
Key Takeaways
- Tables, Bookcases, and
Supplies contribute major losses.
- Heavy discounting often leads to negative
profit.
- Focus profitability improvement efforts on West and East
regions.
- Review pricing strategies in states with consistent losses.
