Introduction

• This storyboard presents business insights from Sample Superstore data.
• Focus areas: sales, profit, discounting strategy, regional performance.
• Dataset: 9,994 transactions across U.S. regions.
• Goal: Identify trends to improve profitability.

Sales vs Profit Overview

## # A tibble: 1 × 3
##   Total_Sales Total_Profit Profit_Margin
##         <dbl>        <dbl>         <dbl>
## 1    2297201.      286397.         0.125

## `geom_smooth()` using formula = 'y ~ x'

Profit by Category & Sub-Category

## `summarise()` has grouped output by 'Category'. You can override using the
## `.groups` argument.

Regional Performance

Discount Impact

## `geom_smooth()` using formula = 'y ~ x'

Top & Bottom States by Profit

Key Takeaways

• Tables, Bookcases, and Supplies contribute major losses.
• Heavy discounting often leads to negative profit.
• Focus profitability improvement efforts on West and East regions.
• Review pricing strategies in states with consistent losses.