Hi, I’m Faith! Here’s a photo of me:

This is me
This is me

About Me

Hello everyone, I’m still currently a business/administration student majoring in marketing at CSUB.

I have to retake a math class, which means one more semester here at CSUB.

I think I ended the semester off successfully, but I am disappointed with myself for not graduating this semester.

There are a couple of classes this semester that I do think I could have done better in, so I do have some regrets.

I am still currently looking for a job that alligns with my interests and major.

I do still have the same career goal, which is to work for a marketing department in an entertainment company like Universal Studios, Netflix, Warner Bros, and etc.

I did not end up getting any internship opportunities, but I am hoping that now with the experince gained from this class I can look for something in data analytics just to get my foot in the door.

Academic Background

I currently only have my Associates Degree in Business Administration, which I earned from Bakersfield College.

I am still working on my Bachelors Degree here at CSUB in Business Administration with a concentration in Marketing.

I plan to graduate next semester.

Professional Background

I don’t have too much of a professional background built up yet.

I still am working at my fast food job but I plan to cut my hours this summer to focus on getting an internship still and apply for jobs that can allign with what I want from my major.

Experience with Excel

Before coming into the semester I had hardly any experience with Excel, but through the courses I took this semester I have way more knowledge when it comes to navigating and working with Excel.

I now know how to clean up data on Excel.

I now know how to create all types of graphs using data on Excel.

I can also create tables and input data more efficiently.

This semester has honeslty been hardest for me, but the most valuable when it comes to strengthening my skills on programs like Excel.

Experience with Rstudio and Tableau

Before coming into the semester I had some experince with Rstudio, but zero experience with Tableau.

Even thought I did have some knowledge of Rstudio, it was nothing compared to what I was required to do this semester.

Through the courses this sesester I was able to strengthen my Rstudio skills.

I am now proficient when it comes to using Rstudio and can now make all types of graphs.

I know how to code and create Rpubs posts, because of this.

As for Tableau, looking back I don’t think we used as much as my other classes did, but I am also proficient in using Tableau.

I can now use Tableau to make data into a visual format, by creating things like maps, which I find to be a very important skill that I gained this semester.

Experience with other Analytic Software

I had zero prior experiences using analytical software, but I am glad that throught this course. was able to strengthen my skills in the ones I had used before.

I will continue to stay open minded and learn as much as I can.

Other Comments

I said that I wanted to finish off the semester strong, which I think I did achieve in some ways, but now as much as I would have liked, which I dive into in my course reflection.

Course Reflection

I learned a lot in this course. It wasn’t until this class that I realized how much data, analysis, and strategy is involved in marketing. My hands-on experience with tools like R helped me get better, and while I’m still not a pro, I’ve come a long way. RPubs tutorials, especially the simple regression analysis project, helped me not just learn the code but also understand why the data is there. Using customer satisfaction data to analyze marketing performance was also cool. Seeing how marketers back up their decisions with numbers was eye-opening.

Perceptual mapping and customer segmentation were two key concepts I kept thinking about. Seeing how different types of customers react to products taught me how important it is to speak to the right group. Competitive positioning ties directly into that, which helped me understand how brands shape people’s perceptions of them. I also learned a lot about diffusion and tipping points. Until I took this class, I never considered how timing could affect the success of a campaign. It’s something I’ll take with me into my future roles, knowing good marketing isn’t just about what you do, but also when and how.

It was also helpful to work on the marketing analytics case using R. Initially I struggled, but it taught me how to look beyond surface-level stats and understand data. Now I can spot patterns and think critically about them. The two things I learned in this course that I’ll use in my future job are segmentation to tailor campaigns and writing cleaner code in R so I can run faster analyses. My two takeaways are how to interpret regression output and how timing is everything. As a learning strategy, I watched YouTube videos and used RPubs posts posted by the professor as step-by-step guides.

What I would do differently is show up more often to class. Now I realize how much in-person examples and peer discussions helped. Next time, I’ll be better prepared and navigate data more efficiently. I lost a lot of time figuring out where to start early on. What I still want to learn is how to be better at R Studio. If I want to work in marketing at a company like Netflix or Universal, I’ll need to understand audience behavior and campaign performance quickly, and R can help.

To answer your question, are marketers creative but not good at numbers? That’s absolutely false. Being in a class like this helped me realize the importance of blending creativity with analytical thinking. As I move forward in life I plan to use these two specific skills in order to become a successful marketer. Of course, as a marketer I have to have excellent communication skills and be constantly creative, but I also learned through the course how important it is as a marketer to understand the data we are getting back in order to be able to make smart decisions based on data and measure results to always stay ahead.

Being able to back up my decisions using data and creating something visual so others can see what I am talking about has to be the most important thing this class has taught me. I can now tell a clear, meaningful story through data. A skill I plan to use throughout my career.

Thank you!