Trip Volume Analysis
Completed Trips
π Completed Trips Trend (Apr 2024 β May 2025)
Comments:
Cab trips have shown a consistent upward trajectory from the service launch in April 2024 until December 2024, with the exception of a minor dip in September 2024. This period reflects strong momentum in adoption and usage.
However, from January 2025 onwards, the growth plateaus β with trip volume either stagnating or slightly declining. This flattening trend is visible across the last five months in the graph.
Why might this be happening?
The initial phase likely benefited from organic demand, marketing pushes, or platform novelty. But as the system matured, other limiting factors may have started to influence user behavior β such as:
- Reduced conversion
- Higher quote rejection or pricing friction
- Higher cancellation rates
- Supply-demand mismatch in certain zones
These hypotheses are supported by further trends explored in the next set of graphs, specifically:
- π Conversion Rates
- π Cancellation Rates
- π QAR
Analyzing these operational metrics helps uncover bottlenecks in trip fulfillment that could explain the plateau despite a steady driver base and infrastructure.
User Base Analysis
Unique Drivers and Riders
π₯ Unique Drivers & Riders Trend (Apr 2024 β May 2025)
Comments:
π Drivers
The number of unique drivers grew steadily from launch through December 2024, peaking above 30,000. However, the growth stagnated or declined slightly from January 2025 onward.
This raises key questions:
- Could this flattening be a result of the subscription model structure?
- What percentage of active drivers are on the per-day vs per-ride plan?
- Are we unintentionally capping earnings potential for some segments?
It may be time to revisit the subscription pricing model to improve driver engagement and long-term stickiness β especially if high-volume drivers are disengaging due to perceived lack of ROI.
πββοΈ Riders
Unique riders have shown fluctuating trends, with a sharp recovery from October 2024 and a steady climb leading up to May 2025. This is a positive sign, indicating renewed demand or effective top-of-funnel acquisition.
However, a few underlying factors need to be examined:
- Could pricing be influencing rider stickiness and frequency?
- Are we still competitively priced against players like Rapido and Uber for comparable trips?
- If riders are increasing but drivers are flat, are driver assignment delays or conversion gaps holding back trip completion?
π What This Means Going Forward
While rider demand appears to be growing, driver engagement may be the limiting factor in fulfilling that demand. If conversion and quote acceptance remain weak (as explored in the upcoming graphs), this imbalance may explain the plateau seen in completed trips.
This sets up the next section: letβs explore how conversion rate, cancellations, and quote response trends are impacting this supply-demand balance.
Growth Analysis
Month-over-Month Growth Rates
Comments:
## π Month-over-Month Growth Analysis (Apr 2024 β May 2025)
Key Metrics Tracked:
- Driver Growth (π΅ Blue)
- Rider Growth (π΄ Red)
- Trip Growth (π’ Green)
π Observations:
- Initial High Growth (AprβJun 2024)
- All three metrics (drivers, riders, trips) show strong early growth, peaking around AprilβMay 2024.
- Trip Growth touched ~50%, with Driver and Rider Growth above 25%.
- Volatility in Rider Growth
- Rider growth is highly volatile with significant negative dips (notably in Jul, Sep, Nov 2024 and Jan 2025).
- A massive spike in Oct 2024 suggests a campaign or incentive-driven boost.
- Driver Growth Stabilization
- From Oct 2024 onwards, driver growth flattens to near-zero, indicating saturation or slowed onboarding and possibly impact of subscriptions.
- Small uptick in Dec 2024 suggests minor revival effort despite the subscriptions.
- Trip Growth Tracks Closely with Rider Growth
- Despite volatility, trip growth loosely follows rider trend, indicating rider activity is a stronger trip driver than fleet expansion.
- Recent Trends (FebβMay 2025)
- All metrics show flattening with growth hovering around 0β5%.
- Slight positive bump in Rider Growth in April 2025, which could hint at early signs of re-acceleration.
π Strategic Inferences:
- Plateauing Driver Growth: Time to focus on driver engagement, retention and earnings rather than just growth.
- Inconsistent Rider Growth: Indicates a need for consistent engagement strategy to avoid churn cycles.
- Trip Growth Resilience: Even with rider dips, trips remained stable, showing potential strength in repeat usage by core users.
- Q2 FY25 Focus Areas:
- Reactivate dormant riders & Push promotions around trip frequency
- Understand driver sentiments and improve driver acceptance
- Get pricing right.
Conversion and Cancellation Rates
Comments:
## π Monthly Rate & Ratio Analysis (Apr 2024 β May 2025)
Key Metrics Tracked:
- Conversion Rate (π’ Green)
- Total Cancellation Rate (π€ Brown)
- Quote Request to Acceptance Ratio (QAR) (π£ Purple)
π Observations:
- Conversion Rate Trends
- Started low at ~20% in April 2024, rose steadily until a peak of ~42% in October 2024.
- Sudden drop in November 2024 (down to ~25%) followed by recovery in JanβFeb 2025.
- Decline again in AprilβMay 2025 to near starting levels (~22%).
- Cancellation Rate Stability
- Relatively stable around 39%β43% across the full period.
- No major spikes or dips, suggesting predictable rider/driver cancellation behavior.
- Quote Request to Acceptance Ratio (QAR)
- Steady climb from April (~38%) to a peak of over 70% in October 2024, indicating strong driver engagement.
- Sharp fall in November 2024 (~45%), then recovery with fluctuations in Q1 2025.
- Another dip in May 2025 (~38%), same level as a year ago.
π Correlation with Growth Trends:
- The October 2024 spike in both QAR and Conversion Rate aligns with a massive rider growth spike in the growth chart, suggesting an effective campaign or incentive.
- The November 2024 dip in QAR and Conversion matches a drop in rider growth and a trip plateau, indicating that when drivers stop accepting, growth drops.
- The stable cancellation rate suggests that churn is not the main blocker; rather, conversion and quote acceptance are the key levers for trip volume growth.
π Strategic Inferences:
Quote Request to Acceptance Ratio is a leading indicator of trip and rider growth.
Focus on improving QAR by:
- Incentivizing drivers to respond faster
- Improving quote accuracy and pricing
- Reducing multi-quote confusion
Conversion Rate dips post-Feb 2025 point to lower rider intent or poor quote satisfaction β possibly due to fare, wait time, or service issues.
Cancellations are stable but still high (~40%) β thereβs an opportunity to reduce it further by:
- Improving ETA accuracy
- Ensuring fair reassignment logic
Action Focus for FY25 Q2:
- Double down on improving quote responsiveness
- Improve driver engagement and participative development
Summary Statistics
Monthly Metrics
|
Month
|
Unique Drivers
|
Unique Riders
|
Completed Trips
|
Conversion Rate
|
Total Cancellation Rate
|
Quote Acceptance Ratio
|
|
April, 2024
|
11718
|
12662
|
5150
|
21.0%
|
44.9%
|
38.3%
|
|
May, 2024
|
15467
|
17572
|
7706
|
22.5%
|
43.8%
|
40.2%
|
|
June, 2024
|
17661
|
18430
|
9656
|
25.7%
|
40.3%
|
43.2%
|
|
July, 2024
|
23640
|
16039
|
10663
|
33.3%
|
40.7%
|
56.6%
|
|
August, 2024
|
26927
|
16605
|
11625
|
35.0%
|
40.8%
|
59.7%
|
|
September, 2024
|
26379
|
14076
|
11045
|
41.4%
|
39.8%
|
69.7%
|
|
October, 2024
|
25895
|
23252
|
13215
|
24.8%
|
41.8%
|
43.0%
|
|
November, 2024
|
27091
|
20558
|
14782
|
36.3%
|
38.6%
|
60.7%
|
|
December, 2024
|
30561
|
23207
|
16712
|
34.7%
|
39.1%
|
57.2%
|
|
January, 2025
|
30424
|
19286
|
15408
|
40.9%
|
38.1%
|
66.1%
|
|
February, 2025
|
30414
|
22004
|
16185
|
35.1%
|
38.9%
|
57.3%
|
|
March, 2025
|
30080
|
22170
|
16162
|
34.0%
|
38.4%
|
54.9%
|
|
April, 2025
|
29190
|
29094
|
16140
|
22.7%
|
39.8%
|
37.4%
|
Comments:
Growth Rates
|
Month
|
Completed Trips
|
Driver Growth (%)
|
Rider Growth (%)
|
Trip Growth (%)
|
Quote Acceptance Growth (%)
|
|
April, 2024
|
5150
|
NA
|
NA
|
NA
|
NA
|
|
May, 2024
|
7706
|
32
|
38.8
|
49.6
|
4.9
|
|
June, 2024
|
9656
|
14.2
|
4.9
|
25.3
|
7.6
|
|
July, 2024
|
10663
|
33.9
|
-13
|
10.4
|
31
|
|
August, 2024
|
11625
|
13.9
|
3.5
|
9
|
5.6
|
|
September, 2024
|
11045
|
-2
|
-15.2
|
-5
|
16.6
|
|
October, 2024
|
13215
|
-1.8
|
65.2
|
19.7
|
-38.3
|
|
November, 2024
|
14782
|
4.6
|
-11.6
|
11.9
|
41.1
|
|
December, 2024
|
16712
|
12.8
|
12.9
|
13.1
|
-5.7
|
|
January, 2025
|
15408
|
-0.4
|
-16.9
|
-7.8
|
15.6
|
|
February, 2025
|
16185
|
0
|
14.1
|
5
|
-13.4
|
|
March, 2025
|
16162
|
-1.1
|
0.8
|
-0.1
|
-4.2
|
|
April, 2025
|
16140
|
-3
|
31.2
|
-0.1
|
-31.8
|
π Final Strategic Summary
Over the past year of tracking Namma Yatri Cab metrics in Bangalore, several clear insights have emerged:
π Growth Journey
- Initial growth (AprβDec 2024) was strong across drivers, riders, and completed trips.
- From Jan 2025 onwards, all metrics show signs of plateauing or slight decline.
π Key Bottlenecks Identified
- Driver stagnation suggests subscription fatigue or pricing frictions.
- Conversion Rate dips and high Quote Rejection post-Feb 2025 indicate a need to revisit quote quality and driver engagement.
- Cancellation Rate has remained stubbornly high (~40%), showing operational inefficiencies in ride reassignment or ETAs.
π‘ Strategic Recommendations
- Re-evaluate subscription pricing tiers to improve stickiness for high-frequency drivers.
- Prioritize Quote Acceptance Ratio (QAR) as a leading indicator β fix this to influence conversion and growth.
- Get the pricing right for this if needed.
- Improve rider assignment experience to reduce churn and improve retention.
π What To Watch Next
- April 2025 shows early signs of re-acceleration on rider demand.
- Track if this uptick translates to a lift in trips and conversion, especially if supply-side fixes are implemented.
Sustained growth will now depend not on user acquisition alone, but on closing the fulfillment loop β smart quoting, strong driver engagement, and low churn.