Model Regresi Linier Sederhana

Packages

library(tidyverse) # data manipulation
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library(broom) # clustering algorithms
## Warning: package 'broom' was built under R version 4.4.3
library(datarium) # clustering algorithms & visualization
## Warning: package 'datarium' was built under R version 4.4.3
library(ggplot2) 

Menampilkan Data

data("marketing")
head(marketing, 3)
##   youtube facebook newspaper sales
## 1  276.12    45.36     83.04 26.52
## 2   53.40    47.16     54.12 12.48
## 3   20.64    55.08     83.16 11.16
tail(marketing, 3)
##     youtube facebook newspaper sales
## 198  212.40    11.16      7.68 15.36
## 199  340.32    50.40     79.44 30.60
## 200  278.52    10.32     10.44 16.08

Regresi linier sederhana

model <- lm(sales ~ youtube, data = marketing)
model
## 
## Call:
## lm(formula = sales ~ youtube, data = marketing)
## 
## Coefficients:
## (Intercept)      youtube  
##     8.43911      0.04754

Dengan demikian, diperoleh model persamaan linear sebagai berikut: Sales = 8,439 + 0,047 × Youtube.

Plot Residual

#Plot Residual
model.diag.metrics <- augment(model)
ggplot(model.diag.metrics, aes(youtube, sales)) +
geom_point() +
stat_smooth(method = lm, se = FALSE) +
geom_segment(aes(xend = youtube, yend = .fitted), color = "red", linewidth = 0.3)+
theme_bw()
## `geom_smooth()` using formula = 'y ~ x'

Garis vertikal merah yang semakin panjang dari waktu ke waktu menunjukkan adanya heteroskedastisitas, yaitu variansi residual yang tidak konstan. Ini melanggar asumsi dasar regresi linier dan mengindikasikan penurunan akurasi model pada periode dengan volume penjualan lebih tinggi.

Plot residual vs Fitted (untuk memeriksa linearitas)

plot(model, 1)

Grafik menunjukkan bahwa semakin tinggi nilai prediksi, sebaran residual makin besar, menandakan adanya heteroskedastisitas atau pelanggaran asumsi varian residual yang konstan.

Plot Skala-Lokasi (untuk memeriksa homoskedastisitas)

plot(model, 3)

Terlihat bahwa variasi (varian) dari titik-titik residual meningkat seiring dengan nilai variabel hasil yang diprediksi, yang menunjukkan adanya varian residual yang tidak konstan (atau terdapat heteroskedastisitas).

Breush-Pagan Test untuk memastikan heteroskedastisitas

#Without Packages 
error2 <- residuals(model)^2
model.error <- lm(error2 ~ marketing$youtube)
chi_stat <- dim(marketing)[1]*summary(model.error)$r.square
p_value <- 1 - pchisq(chi_stat, df = 1)
cat("BP =",chi_stat, "; p-value =", p_value)
## BP = 48.03797 ; p-value = 4.180434e-12
#With Packages in R
library(lmtest)
## Warning: package 'lmtest' was built under R version 4.4.3
## Loading required package: zoo
## Warning: package 'zoo' was built under R version 4.4.3
## 
## Attaching package: 'zoo'
## The following objects are masked from 'package:base':
## 
##     as.Date, as.Date.numeric
bptest(model)
## 
##  studentized Breusch-Pagan test
## 
## data:  model
## BP = 48.038, df = 1, p-value = 4.18e-12

Hasil uji dari kedua kode menunjukkan p-value sangat kecil (≪ 0,05), sehingga H₀ ditolak. Ini menguatkan bukti adanya heteroskedastisitas, di mana varian residual bergantung pada nilai prediktor.

Transformasi Model

log.model <- lm(log(sales) ~ youtube, data = marketing)
log.model
## 
## Call:
## lm(formula = log(sales) ~ youtube, data = marketing)
## 
## Coefficients:
## (Intercept)      youtube  
##    2.189514     0.003156

Model persamaan linear yang diperoleh adalah: Sales = 2,189 + 0,003 × Youtube.

Breush-Pagan Tes untuk model yang telah di transformasi

bptest(log.model)
## 
##  studentized Breusch-Pagan test
## 
## data:  log.model
## BP = 1.1959, df = 1, p-value = 0.2742

Terlihat p-value > 0,05, menandakan model tidak mengalami heteroskedastisitas dan bersifat homoskedastisitas.

Plot Normal Q-Q (untuk memeriksa normalitas residual)

plot(log.model, 2)

Semua titik berada di sekitar garis, sehingga dapat diasumsikan data yang telah ditransformasi berdistribusi normal.

Kolmogorov-Smirnov Uji

#Without Packages 
error <- residuals(log.model)
e_cdf <- ecdf(error)
t_cdf <- pnorm(error, mean = 0, sd = sd(error))
D <- max(abs(e_cdf(error) - t_cdf))
print(D)
## [1] 0.0658037
#With Packages from R
ks.test(error, "pnorm", 0, sd(error))
## 
##  Asymptotic one-sample Kolmogorov-Smirnov test
## 
## data:  error
## D = 0.070804, p-value = 0.2686
## alternative hypothesis: two-sided

Karena p-value > 0,05, dapat disimpulkan bahwa data berdistribusi normal.

Kolmogorov-Smirnov Uji pada model asli

ks.test(error, "pnorm", 0, sd(residuals(model)))
## 
##  Asymptotic one-sample Kolmogorov-Smirnov test
## 
## data:  error
## D = 0.45656, p-value < 2.2e-16
## alternative hypothesis: two-sided

Karena p-value < 0,05, dapat disimpulkan bahwa data tidak berdistribusi normal.

Autocorrelation using Durbin - Watson

#Without Function
n <- dim(marketing)[1]
r <- cor(error[-1], error[-n])
DW <- 2*(1-r)
DW
## [1] 1.819105
dU <- 1.778
if(DW > dU && DW < 4-dU){
cat("No Autocorrelation, DW = ", DW)
} else {
cat("Autocorrelation exists, DW = ", DW)
}
## No Autocorrelation, DW =  1.819105
#With Function From R
dwtest(log.model)
## 
##  Durbin-Watson test
## 
## data:  log.model
## DW = 1.81, p-value = 0.08847
## alternative hypothesis: true autocorrelation is greater than 0

Karena p-value > 0,05, dapat disimpulkan tidak ada autokorelasi.

Autocorrelation using Durbin - Watson pada model asli

dwtest(model)
## 
##  Durbin-Watson test
## 
## data:  model
## DW = 1.9347, p-value = 0.3213
## alternative hypothesis: true autocorrelation is greater than 0

Karena p-value > 0,05, dapat disimpulkan tidak ada autokorelasi pada model asli.

Model Regresi Linier berganda

Regresi linier berganda

model.mlr <- lm(sales ~ youtube + facebook + newspaper, data = marketing)
model.mlr
## 
## Call:
## lm(formula = sales ~ youtube + facebook + newspaper, data = marketing)
## 
## Coefficients:
## (Intercept)      youtube     facebook    newspaper  
##    3.526667     0.045765     0.188530    -0.001037

Model persamaan linier sales = 3.527 + 0.046youtube + 0.188facebook − 0.001newspaper

Plot residual vs Fitted (untuk memeriksa linearitas)

library(reshape2)
## Warning: package 'reshape2' was built under R version 4.4.3
## 
## Attaching package: 'reshape2'
## The following object is masked from 'package:tidyr':
## 
##     smiths
marketing$fit.r <- model.mlr$residuals
marketing$fit.p <- model.mlr$fitted.values
marketing %>%
melt(measure.vars = c("youtube", "facebook", "newspaper", "fit.p")) %>%
ggplot(aes(value, fit.r, group = variable)) +
geom_point(shape = 1) +
geom_smooth(method = loess) +
geom_hline(yintercept = 0) +
facet_wrap(~ variable, scales = "free")
## `geom_smooth()` using formula = 'y ~ x'

Pada plot di atas, terlihat bahwa asumsi linearitas belum sepenuhnya terpenuhi, sehingga uji lain diperlukan untuk memastikan linieritasnya.

Plot Skala-Lokasi (untuk memeriksa homoskedastisitas)

marketing$fit.r <- model.mlr$residuals
marketing$fit.p <- model.mlr$fitted.values
marketing$sqrt.fit.r <- sqrt(abs(marketing$fit.r))
marketing_long <- marketing %>%
  melt(measure.vars = c("youtube", "facebook", "newspaper", "fit.p"))
ggplot(marketing_long, aes(value, sqrt.fit.r, group = variable)) +
  geom_point(shape = 1) +                     
  geom_smooth(method = "loess") +              
  geom_hline(yintercept = 0, linetype = "dashed") +  
  facet_wrap(~ variable, scales = "free") +   
  labs(x = "Fitted values / Original Variable", y = "Square Root of |Residuals|") +
  theme_minimal() +
  ggtitle("Scale-Location Plot")
## `geom_smooth()` using formula = 'y ~ x'

Breush-Pagan Test untuk memastikan heteroskedastisitas

#Without Packages 
error2 <- residuals(model.mlr)^2
model.error <- lm(error2 ~ youtube + facebook + newspaper, data = marketing)
chi_stat <- dim(marketing)[1]*summary(model.error)$r.square
p_value <- 1 - pchisq(chi_stat, df = 3)
cat("BP =",chi_stat, "; p-value =", p_value)
## BP = 5.132872 ; p-value = 0.1623222
#With Packages in R
library(lmtest)
bptest(model.mlr)
## 
##  studentized Breusch-Pagan test
## 
## data:  model.mlr
## BP = 5.1329, df = 3, p-value = 0.1623

Karena p-value lebih dari 0.05 maka dapat disimpulkan dapat bersifat homosekdastisitas

Plot Normal Q-Q (untuk memeriksa normalitas residual)

plot(model.mlr, 2)

### Kolmogorov-Smirnov Uji

#Without Packages 
error <- residuals(model.mlr)
e_cdf <- ecdf(error)
t_cdf <- pnorm(error, mean = 0, sd = sd(error))
D <- max(abs(e_cdf(error) - t_cdf))
print(D)
## [1] 0.1269655
#With Packages from R
ks.test(error, "pnorm", 0, sd(error))
## 
##  Asymptotic one-sample Kolmogorov-Smirnov test
## 
## data:  error
## D = 0.13197, p-value = 0.001887
## alternative hypothesis: two-sided

Autocorrelation using Durbin - Watson

#Without Function
n <- dim(marketing)[1]
r <- cor(error[-1], error[-n])
DW <- 2*(1-r)
DW
## [1] 2.094184
dU <- 1.778
if(DW > dU && DW < 4-dU){
cat("No Autocorrelation, DW = ", DW)
} else {
cat("Autocorrelation exists, DW = ", DW)
}
## No Autocorrelation, DW =  2.094184
#With Function From R
dwtest(model.mlr)
## 
##  Durbin-Watson test
## 
## data:  model.mlr
## DW = 2.0836, p-value = 0.7236
## alternative hypothesis: true autocorrelation is greater than 0

Karena p-value > 0,05, dapat disimpulkan bahwa tidak ada autokorelasi pada model ini. ### Multicorrelation

library(corrplot)
## Warning: package 'corrplot' was built under R version 4.4.3
## corrplot 0.95 loaded
corrplot.mixed(cor(marketing[,1:4]), upper = "square")

### Variance Inflation Factor (VIF)

#Without Packages
m_youtube <- lm(youtube ~ facebook + newspaper, data = marketing)
m_facebook <- lm(facebook ~ youtube + newspaper, data = marketing)
m_newspaper <- lm(newspaper ~ youtube + facebook, data = marketing)

R2_youtube <- summary(m_youtube)$r.sq
R2_facebook <- summary(m_facebook)$r.sq
R2_newspaper <- summary(m_newspaper)$r.sq
VIF_y <- 1/(1-R2_youtube)
VIF_f <- 1/(1-R2_facebook)
VIF_n <- 1/(1-R2_newspaper)

data.frame(Youtube = VIF_y,
Facebook = VIF_f,
Newspaper = VIF_n)
##    Youtube Facebook Newspaper
## 1 1.004611 1.144952  1.145187
#With Packages from R
library(car)
## Warning: package 'car' was built under R version 4.4.3
## Loading required package: carData
## Warning: package 'carData' was built under R version 4.4.3
## 
## Attaching package: 'car'
## The following object is masked from 'package:dplyr':
## 
##     recode
## The following object is masked from 'package:purrr':
## 
##     some
vif(model.mlr)
##   youtube  facebook newspaper 
##  1.004611  1.144952  1.145187

Nilai VIF semua variabel kurang dari 4, yang mengindikasikan tidak ada multikolinearitas.

Penambahan Variabel Baru (Simulasi Multikolinearitas)

set.seed(123)
marketing$X4 <- 0.5 * marketing$facebook + marketing$newspaper + rnorm(n, 0, 2)
model.update <- lm(sales ~ youtube + facebook + newspaper + X4, data = marketing)
summary(model.update)
## 
## Call:
## lm(formula = sales ~ youtube + facebook + newspaper + X4, data = marketing)
## 
## Residuals:
##      Min       1Q   Median       3Q      Max 
## -10.2145  -0.9580   0.3256   1.4265   3.5258 
## 
## Coefficients:
##              Estimate Std. Error t value Pr(>|t|)    
## (Intercept)  3.528939   0.371577   9.497  < 2e-16 ***
## youtube      0.045543   0.001389  32.780  < 2e-16 ***
## facebook     0.264243   0.039402   6.706  2.1e-10 ***
## newspaper    0.148471   0.076176   1.949   0.0527 .  
## X4          -0.149359   0.075876  -1.968   0.0504 .  
## ---
## Signif. codes:  0 '***' 0.001 '**' 0.01 '*' 0.05 '.' 0.1 ' ' 1
## 
## Residual standard error: 2.008 on 195 degrees of freedom
## Multiple R-squared:  0.8992, Adjusted R-squared:  0.8971 
## F-statistic: 434.9 on 4 and 195 DF,  p-value: < 2.2e-16
m_x4 <- lm(X4 ~ newspaper + youtube + facebook, data = marketing)
R2_x4 <- summary(m_x4)$r.square
1/(1 - R2_x4)
## [1] 266.0315
vif(model.update)
##   youtube  facebook newspaper        X4 
##   1.01127  24.32257 195.61739 266.03155

Setelah menambahkan variabel X4, VIF dan R-squared menunjukkan tidak ada masalah multikolinearitas yang signifikan.