Sexism & Objectification Many users took issue with the high-cut women’s uniform, calling it “sexist,” “revealing,” and “objectifying.” The contrast with the men’s longer compression shorts fueled frustration, with people questioning Nike’s design choices and intent.
Brand Hypocrisy Others focused on Nike’s branding, criticizing the company for promoting empowerment while allegedly pushing gendered double standards. Some users accused Nike of “virtue signaling” and called out the inconsistency between its messaging and marketing.
The discourse was sharp, often sarcastic, and occasionally explicit—but undeniably passionate. These themes reflect broader concerns about gender representation, corporate accountability, and public perception of brands trying to balance style, function, and equity.
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## color: #333333;
## background-color: #FFFFFF;
## text-transform: inherit;
## padding-top: 8px;
## padding-bottom: 8px;
## padding-left: 5px;
## padding-right: 5px;
## }
##
## #ovubzajbsd .gt_first_summary_row {
## border-top-style: solid;
## border-top-color: #D3D3D3;
## }
##
## #ovubzajbsd .gt_first_summary_row.thick {
## border-top-width: 2px;
## }
##
## #ovubzajbsd .gt_last_summary_row {
## padding-top: 8px;
## padding-bottom: 8px;
## padding-left: 5px;
## padding-right: 5px;
## border-bottom-style: solid;
## border-bottom-width: 2px;
## border-bottom-color: #D3D3D3;
## }
##
## #ovubzajbsd .gt_grand_summary_row {
## color: #333333;
## background-color: #FFFFFF;
## text-transform: inherit;
## padding-top: 8px;
## padding-bottom: 8px;
## padding-left: 5px;
## padding-right: 5px;
## }
##
## #ovubzajbsd .gt_first_grand_summary_row {
## padding-top: 8px;
## padding-bottom: 8px;
## padding-left: 5px;
## padding-right: 5px;
## border-top-style: double;
## border-top-width: 6px;
## border-top-color: #D3D3D3;
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##
## #ovubzajbsd .gt_last_grand_summary_row_top {
## padding-top: 8px;
## padding-bottom: 8px;
## padding-left: 5px;
## padding-right: 5px;
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## border-bottom-color: #D3D3D3;
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##
## #ovubzajbsd .gt_striped {
## background-color: rgba(128, 128, 128, 0.05);
## }
##
## #ovubzajbsd .gt_table_body {
## border-top-style: solid;
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## border-top-color: #D3D3D3;
## border-bottom-style: solid;
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##
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## color: #333333;
## background-color: #FFFFFF;
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## border-right-width: 2px;
## border-right-color: #D3D3D3;
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##
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## margin: 0px;
## font-size: 90%;
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## padding-bottom: 4px;
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## padding-right: 5px;
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##
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## color: #333333;
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##
## #ovubzajbsd .gt_sourcenote {
## font-size: 90%;
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## padding-bottom: 4px;
## padding-left: 5px;
## padding-right: 5px;
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##
## #ovubzajbsd .gt_left {
## text-align: left;
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##
## #ovubzajbsd .gt_center {
## text-align: center;
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##
## #ovubzajbsd .gt_right {
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##
## #ovubzajbsd .gt_font_normal {
## font-weight: normal;
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##
## #ovubzajbsd .gt_font_bold {
## font-weight: bold;
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##
## #ovubzajbsd .gt_font_italic {
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##
## #ovubzajbsd .gt_super {
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##
## #ovubzajbsd .gt_footnote_marks {
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##
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## #ovubzajbsd .gt_indent_3 {
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##
## #ovubzajbsd .gt_indent_4 {
## text-indent: 20px;
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##
## #ovubzajbsd .gt_indent_5 {
## text-indent: 25px;
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##
## #ovubzajbsd .katex-display {
## display: inline-flex !important;
## margin-bottom: 0.75em !important;
## }
##
## #ovubzajbsd div.Reactable > div.rt-table > div.rt-thead > div.rt-tr.rt-tr-group-header > div.rt-th-group:after {
## height: 0px !important;
## }
## </style>
## <table class="gt_table" data-quarto-disable-processing="false" data-quarto-bootstrap="false">
## <thead>
## <tr class="gt_heading">
## <td colspan="3" class="gt_heading gt_title gt_font_normal gt_bottom_border" style>Mentions of Brand Hypocrisy</td>
## </tr>
##
## <tr class="gt_col_headings">
## <th class="gt_col_heading gt_columns_bottom_border gt_left" rowspan="1" colspan="1" scope="col" id="Theme2">Theme2</th>
## <th class="gt_col_heading gt_columns_bottom_border gt_left" rowspan="1" colspan="1" scope="col" id="Count">Count</th>
## <th class="gt_col_heading gt_columns_bottom_border gt_left" rowspan="1" colspan="1" scope="col" id="Percent">Percent</th>
## </tr>
## </thead>
## <tbody class="gt_table_body">
## <tr><td headers="Theme2" class="gt_row gt_left">0</td>
## <td headers="Count" class="gt_row gt_left">5464</td>
## <td headers="Percent" class="gt_row gt_left">99.7</td></tr>
## <tr><td headers="Theme2" class="gt_row gt_left">1</td>
## <td headers="Count" class="gt_row gt_left">15</td>
## <td headers="Percent" class="gt_row gt_left">0.3</td></tr>
## </tbody>
##
##
## </table>
## </div>