Membership Tier Distribution
Observation:
This chart shows how users are split between different membership levels
like standard and premium.
App Engagement vs. Use Count
Observation:
Users with higher engagement tend to use the service more often. Premium
members appear slightly more active, but there’s a broad spread.
Average Basket Size by Gender
Observation:
Both genders show similar median basket sizes, but there are some
notable outliers. This gives a good view into spending behavior.
App Access vs. Push Notifications
Observation:
Most users with the app have push notifications enabled, showing a
strong overlap in mobile engagement channels.
Reward Points Used vs. Auto-Renewal
Observation:
Users with auto-renewal enabled tend to use reward points more
consistently, with less variation. This could indicate deeper engagement
or loyalty.