GameChanger Senior Data Analyst Take Home

Analysis

GameChanger Classic and TeamManager subscription types were treated as one, unified user based on a user’s email.
“Sign up date” for any user with both a GameChanger Classic and TeamManager subscription was the earlier of the two.
“First subscription date” is the first time a user paid for a subscription, whether on GameChanger Classic or TeamManager.
The focus on more recent years better reflects how the business has evolved.
For revenue projections, the below table encompasses supplemental research of historical GameChanger pricing.

Over time, each month has contributed a remarkably consistent share of full-year activity across new consumer signups, first-time paid subscriptions, team signups, and team activations.
This stable seasonality enables us to use partial-year data with confidence, knowing that performance in a single month is a reliable signal of broader annual trends.

	2022	2023	2024
February Contribution to Annual Totals
New Consumer Subscriptions	3.7%	3.4%	3.4%
New Consumer Signups	3.7%	3.4%	3.4%
New Team Signups	7.1%	7.1%	7.4%
New Team Activations	6.5%	6.6%	6.6%
This monthly pattern is consistent across all months

This reinforces confidence that any metric can be uses as a proxy for others when forecasting.

	New Consumer Subscriptions	New Consumer Signups	New Team Signups	New Team Activations
Correlation Between Key Metrics in February
New Consumer Subscriptions	--	0.99	0.97	0.9
New Consumer Signups	0.99	--	0.99	0.95
New Team Signups	0.97	0.99	--	0.97
New Team Activations	0.9	0.95	0.97	--
This monthly pattern is consistent across all months

Focus on converting free users early: Leverage behavior-based nudges at key engagement milestones.
Optimize subscription tiers: Test pricing elasticity and highlight benefits of Premium plans.
Churn reduction strategy: Use session/activity data to trigger win-back campaigns.
Enhance data capture: Begin collecting roster sizes and player-level data to refine athlete penetration estimates.