Demographic Info: Gender

Ironically both countries had 485 men appear at their events. This constituted 65.5% and 63.6% of the total audiences in Ireland and Mexico respectively. The remaining roughly 35% almost entirely consisted of women. There was only 1 Non-Binary person recorded.

Demographic Info: Age

Ages 55 and up made up a majority of the audiences in both countries. This prevalence is likely due to older generations preferring to gather at local bars to watch sports, while younger audiences opt for the convenience of watching or streaming on their own devices.

Overall Satisfaction by Group

Grouped Satisfaction at Each Location

Two Sides of the Coin

In both countries, at both events, 3 main factors decided whether or not someone enjoyed their experience: Engagement, Food and Drinks, and Merchandise. They get out of their house in hopes of being part of the team, a small vein to a larger body that bleeds black and gold. Fans also want to feel safe doing so, as Mexico recorded a 2 point difference in Security (2.7 among men) between the top-rated fans and the bottom-rated fans.

A New Way Forward

The NFL must expand outward to maintain its current growth. They need to develop fan bases from the ground up, cultivating interest that spans across continents. It will be harder to generate buzz in a draft environment, surrounding prospects the fans are unfamiliar with - as shown in the survey. The NFL and its franchises must balance planning for the future while not abandoning the present. Going too far to appease a younger, generally less passionate fan base will only alienate the core older fans. Right now the Steelers should market themselves as a brand impervious to cultural limitations. Everything that makes a country unique - the food, the clothing, the commununity; should be embraced and unmistakably present and any future international events.