##Introduction “Do people with lower incomes really eat more deli meat than those with higher incomes? And if so, which deli meat type do they used the most across different states? This research will uncover the truth behind which type of meat usage and spending habits.

  1. Why should the Regork CEO be interested in this? By leveraging these insights, Regork can maximize profits while optimizing promotional spending, ensuring both increased revenue and cost savings. This research provides valuable insights into customer spending behavior, helping CEOs determine which time of the year should they operate marketing campaigns to attract new customers. Additionally, it allows companies to reassess long-standing coupon strategies that may have already shaped customer shopping habits.

  2. How we addressed this problem statement? Descriptive Analysis: Utilizing data spanning in last year to analyze trends of shopping meat

Market Research: Analyzing the relationship between customer income and shopping behavior

Operation Strategy: Evaluating the most profitable states and target customer segments (e.g., income level, marital status) to optimize marketing strategies and implement targeted campaigns.

  1. How our analysis will help the Regork CEO Optimizing Strategic Decisions for Regork: This analysis helps the Regork valuable data-driven insights into the financial viability of the campaign. It identifies which products should receive coupons, the ideal coupon values, and the most effective distribution methods. Furthermore, it highlights key opportunities for market expansion, anticipated sales growth, and impactful promotional strategies. By understanding which promotions resonate best with the target audience, the CEO can make well-informed decisions regarding marketing budgets and product positioning to drive profitability.

Proposed solution: Regork should strategically focus on offering turkeys in a range of sizes throughout the festival season, from October to January. This period represents a key opportunity to align with consumer demand during holidays and celebrations. By providing a variety of turkey sizes, Regork can cater to different customer needs, from small families to larger gatherings, thereby maximizing sales potential. Leveraging this seasonal demand will not only enhance customer satisfaction but also help establish Regork as a go-to brand for holiday meals, driving both short-term revenue and long-term brand loyalty.

Summary

## Welcome to the completejourney package! Learn more about these data
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##     ident, sql
## # A tibble: 75,000 × 11
##    household_id store_id basket_id   product_id quantity sales_value retail_disc
##    <chr>        <chr>    <chr>       <chr>         <dbl>       <dbl>       <dbl>
##  1 2261         309      31625220889 940996            1        3.86        0.43
##  2 2131         368      32053127496 873902            1        1.59        0.9 
##  3 511          316      32445856036 847901            1        1           0.69
##  4 400          388      31932241118 13094913          2       11.9         2.9 
##  5 918          340      32074655895 1085604           1        1.29        0   
##  6 718          324      32614612029 883203            1        2.5         0.49
##  7 868          323      32074722463 9884484           1        3.49        0   
##  8 1688         450      34850403304 1028715           1        2           1.79
##  9 467          31782    31280745102 896613            2        6.55        4.44
## 10 1947         32004    32744181707 978497            1        3.99        0   
## # ℹ 74,990 more rows
## # ℹ 4 more variables: coupon_disc <dbl>, coupon_match_disc <dbl>, week <int>,
## #   transaction_timestamp <dttm>
## # A tibble: 92,331 × 7
##    product_id manufacturer_id department    brand  product_category product_type
##    <chr>      <chr>           <chr>         <fct>  <chr>            <chr>       
##  1 25671      2               GROCERY       Natio… FRZN ICE         ICE - CRUSH…
##  2 26081      2               MISCELLANEOUS Natio… <NA>             <NA>        
##  3 26093      69              PASTRY        Priva… BREAD            BREAD:ITALI…
##  4 26190      69              GROCERY       Priva… FRUIT - SHELF S… APPLE SAUCE 
##  5 26355      69              GROCERY       Priva… COOKIES/CONES    SPECIALTY C…
##  6 26426      69              GROCERY       Priva… SPICES & EXTRAC… SPICES & SE…
##  7 26540      69              GROCERY       Priva… COOKIES/CONES    TRAY PACK/C…
##  8 26601      69              DRUG GM       Priva… VITAMINS         VITAMIN - M…
##  9 26636      69              PASTRY        Priva… BREAKFAST SWEETS SW GDS: SW …
## 10 26691      16              GROCERY       Priva… PNT BTR/JELLY/J… HONEY       
## # ℹ 92,321 more rows
## # ℹ 1 more variable: package_size <chr>