M02-Introduction to In-depth Literate Programming

Author

Seunghee Im

Published

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1 Essay Prompts

a) Summarize the Instruction’s lecture about Quarto that you found impressive

a) The most impressive aspects of the lecture on Quarto are: 1.Effective Content Creation – Learning about various authoring tools to structure and format professional reports, enhancing marketing case studies and presentations. 2. Computational Capabilities – The ability to integrate R and Python into Quarto documents for automated data analysis, making it valuable for digital marketing analytics. 3. Integration with R for Data Science – Leveraging R to analyze marketing trends, audience segmentation, and engagement KPIs. This lecture offers a powerful combination of data, automation, and content creation—key skills for any digital marketer aiming to make data-driven decisions and improve marketing efficiency!

b) Do you see yourself using Quarto every day for your job or study, like taking notes in your class or preparing a presentation?

b) Yes, Once I become comfortable using Quarto, I can see it being incredibly useful in my daily work and studies. As a digital marketer, it will help me create well-structured and organized notes, making it easier to track key insights from lectures, research, and marketing trends. Its ability to integrate data, automate reports are valuable for content creation, campaign analysis, and presenting marketing strategies effectively.

Summary the video from Posit about Quarto’s capabilities. 

The “Welcome to Quarto Workshop!” led by Tom Mock from RStudio is a comprehensive 2-hour session designed for individuals with minimal experience in R Markdown who are eager to learn about Quarto. Quarto is an open-source scientific and technical publishing system that extends the capabilities of R Markdown, supporting multiple programming languages and enabling the creation of various formats such as documents, presentations, blogs, and websites.

Understanding Quarto’s role as the next generation of R Markdown. Exploring its support for multiple programming languages, including R, Python, and Julia.

  • Authoring with Quarto: Learning to create well-structured and formatted documents. Utilizing various authoring tools to enhance content presentation.

  • Computational Documents: Integrating code and data analysis directly into documents. Producing dynamic and reproducible reports.

  • Publishing and Sharing: Generating outputs in multiple formats, including HTML, PDF, and Word. Sharing content seamlessly across different platforms.

  • Practical Demonstrations: Hands-on examples showcasing the creation of documents, presentations, and websites using Quarto. Emphasizing real-world applications and best practices. For those interested in delving deeper, the workshop materials are available online, providing a valuable resource for both beginners and seasoned practitioners aiming to enhance their skills in reproducible and dynamic document creation.

2 Choose a Previous class assignment where you had to write a couple of pages. Copy it into Quarto and style it to make it nice.

2.1 Digital Marketing Campaign - Dave’s Hot Chicken

2.1.1 Given Prompt:

As a fast-growing brand built on social media, Dave’s Hot Chicken relies heavily on organic, user-generated content to drive sales, brand affinity, and new restaurant buzz. The challenge: how to sustain authentic brand love on social as Dave’s transitions from a trendy startup to an established brand. Consider how other digital channels (CTV/OTT, display, email, search) might complement social in this strategy.

Navigating faced-paced lifestyles, Maintaining dietary balance, Seeking consistent quality.

Boosting organic and paid social media, Diversify menu options and branded merchandise, Leverage pop-up events and drive through locations

2.1.2 Continue generating brand love through social media

Target Market: Currently Dave;s Hot Chicken is mainly catered towards Gen Z and younger Millennial males (ages 18-34). Their goal target audience includes expanding into Gen Alpha and reaching a more balanced gender and multicultural appeal.

Boosting Organic Social Media: Organic social media involves sharing unpaid content on platforms like posts, photos, videos, stories.

TikTok and Instagram: Interestingly enough, shorter form content has shown to not reep the same fruit as longer forms of content.

2.1.3 Recommendation: Boosting Organic Social Media

1. Customer Spotlights
Note

Feature loyal customers with a “Dave’s Fan of the Month” spotlight to boost engagement

2. Encourage Reviews and Check-Ins
Note

Reward customer who leave reviews on platforms and check in at Dave’s Hot Chicken locations with shoutouts or small incentives

3. User Voting Campaigns
Note

Let followers vote on new menu items or flavors, like “What’s our next spicy sauce?” to boost engagement.

  1. Influencer and Celebrity Collaborations

    Note

    Partner with Youtube Food vloggers or popular Youtubers to review or try Dave;s Hot Chicken. Their audience will trust their opinions and be curious to try the food. Dave’s Hot Chicken could do a Hot Ones challenge with Drake or a Chicken Shop Date with Amelia Dimoldenberg.

Paid social media marketing is a strategy where businesses pay to promote content on platforms like Facebook and Instagram, using targeted ads to reach specific audiences, boost visibility, and drive engagement or sales.

Channels we plan to expand paid social media growth:
Youtube1
Tik Tok2
Instagram3
Example of short-form content idea (Paid Social Media):

Dave’s Hot Chicken & Usher: Conyers Edition

2.2 Building Brand Identity

2.2.1 💥 Key Strategy Recommendation💥

  1. Pop-Up Events
  2. Drive-Thru Convenience
  3. Kid’s Meals & Branded Merchandise

In-Store Displays, Event-Based Pop-Ups, Online Time-Limited Offers

Increased Sales, Food Traffic Boost, Social Media Buzz

Speed up and simplify service

Happier customer with quick convenience Service, More repeat visit and loyal fans

Merchandise Examples:

Footnotes

  1. Bite-Sized Content: Create fun, short ads that show off the delicious chicken in action—like close-ups of crispy chicken being dipped in sauce. Behind-the-Scenes Videos: Show the process of making their spicy chicken or how they prepare their famous sauces. This type of content builds excitement and makes people feel like they’re part of the experience.

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  2. Trendy Challenges: Launch a fun TikTok challenge or dance that incorporates eating Daves Hot Chicken. Encourage people to use a specific hashtag to join in. This can help go viral and get people talking. User-Generated Content: Promote customers making their own TikToks of themselves enjoying the chicken and sharing their reactions. Dave’s Hot Chicken can feature the best videos on their official page. Influencers: Work with TikTok influencers who can create engaging, entertaining videos while eating or reviewing Daves especially those who are known for food content or humor.↩︎

  3. Bite-Sized Content: Create fun, short ads that show off the delicious chicken in action—like close-ups of crispy chicken being dipped in sauce. Behind-the-Scenes Videos: Show the process of making their spicy chicken or how they prepare their famous sauces. This type of content builds excitement and makes people feel like they’re part of the experience.


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