“Moduel 5 Visualization Lab” output: html_notebook #Number 1 Visual
library(tidyverse)## ── Attaching core tidyverse packages ──────────────────────── tidyverse 2.0.0 ──
## ✔ dplyr 1.1.4 ✔ readr 2.1.5
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## ✔ ggplot2 3.5.1 ✔ tibble 3.2.1
## ✔ lubridate 1.9.4 ✔ tidyr 1.3.1
## ✔ purrr 1.0.2
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## ℹ Use the conflicted package (<http://conflicted.r-lib.org/>) to force all conflicts to become errorslibrary(completejourney)## Welcome to the completejourney package! Learn more about these data
## sets at http://bit.ly/completejourney.# Visualization 1
data("coupons")
data("campaigns")
data("demographics")
data("campaign_descriptions")
coupon_distribution <- coupons %>%
left_join(campaigns, by = "campaign_id") %>%
left_join(demographics, by = "household_id") %>%
group_by(income) %>%
summarise(total_coupons = n(), .groups = "drop")## Warning in left_join(., campaigns, by = "campaign_id"): Detected an unexpected many-to-many relationship between `x` and `y`.
## ℹ Row 1 of `x` matches multiple rows in `y`.
## ℹ Row 4337 of `y` matches multiple rows in `x`.
## ℹ If a many-to-many relationship is expected, set `relationship =
## "many-to-many"` to silence this warning.ggplot(coupon_distribution, aes(x = income, y = total_coupons, size = total_coupons, color = total_coupons)) +
geom_point(alpha = 0.8) +
scale_color_viridis_c() +
labs(title = "Which Income Groups Receive the Most Coupons?",
subtitle = "Comparing total coupons received across income levels", x = "Household Income",
y = "Total Coupons Received",
size = "Total Coupons",
color = "Coupons",
caption = "Data Source: CompleteJourney")
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campaign_duration <- campaign_descriptions %>%
mutate(duration_days = as.numeric(difftime(end_date, start_date, units = "days")))
campaign_duration <- campaign_descriptions %>%
mutate(duration_days = as.numeric(difftime(end_date, start_date, units = "days")))
ggplot(campaign_duration, aes(x = duration_days)) +
geom_histogram(binwidth = 5, fill = "dodgerblue", color = "white", alpha = 0.7) +
labs(title = "How Long Do Campaigns Run?",
subtitle = "Distribution of campaign durations in days",
x = "Campaign Duration (Days)",
y = "Number of Campaigns",
caption = "Data Source: CompleteJourney")
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library(tidyverse)
library(completejourney)
data("campaigns")
data("campaign_descriptions")
data("demographics")
campaign_income_data <- campaigns %>%
left_join(demographics, by = "household_id") %>%
left_join(campaign_descriptions, by = "campaign_id") %>%
filter(!is.na(income)) %>%
group_by(income, campaign_id) %>%
summarise(household_count = n(), .groups = "drop")
ggplot(campaign_income_data, aes(x = as.factor(campaign_id), y = income, fill = household_count)) +
geom_tile() + scale_fill_viridis_c(option = "C") +
labs(
title = "Which Income Groups Are Targeted Most by Campaigns?",
subtitle = "Heatmap of household participation in different marketing campaigns by income level",
x = "Campaign ID",
y = "Household Income Level",
fill = "Number of Households",
caption = "Data Source: CompleteJourney")
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