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Girl with dark brown hair, red shirt, and smiling in front of autumn foliage.

About me!

Hi, name is Cheyanne Pena and I’m a business student majoring in Marketing at CSUB. My current objectives is to meet and interact with students from all over the world. I have a strong passion for international relations and so my friends and I have started the club Global Bridge at CSUB; our goal is to bridge the gaps between students frm CSUB and from around the world. My career goal is to work in the international business field, potentially in a company with a branch abroad.

Here is my Blue Sky

Academic Background

I’m currently pursuing a Business Administration major, with a concentration in Marketing as well as a minor in Japanese at CSUB. I have been been fortunate enough to study abroad during my junior year at Kansai University in Osaka, Japan. During my time in Japan I studied language, culture, business, and marketing.

Professional Background

I have nearly 4 years of experience in the meal prep business at ModernGrub. ModernGrub is a small, family-owned, local business that makes 100% gluten free, soy-free, and dairy-free meals.

Updated 5/13/25 for Final:

  1. Marketing analytics is using data to analyze marketing performance. It helps businesses understand what strategies work, how customers behave, and how to improve campaigns to get better results.

  2. Companies can use marketing analytics to improve customer targeting/segmentation. For example, analyzing customer data helps find buying patterns and preferences, making it easier for businesses to create more personalized ads, getting more sales.

  3. RMarkdown is a tool that lets you use R code, visualizations, and written text in one document. As a business student, it helps you clearly present your analysis in a professional and organized way.

2a. After this class I gained new skills in; - Data Analysis: Learning how to analyze and make sense of data to make business decisions. - Teamwork: working with others to complete projects, share responsibilities, and meet deadlines. - Using R for Data Analysis: Running regressions, creating plots, and interpreting results using R and RStudio. - Interpreting Marketing Data: Understanding real data sets to understand customer behavior and campaign performance.

2b. This class introduced me to the real-world application of marketing analytics and how it’s becoming more important in the digital era. One of the most interesting things we learned was the importance of integrated marketing strategies, especially as more businesses rely on data to guide decisions. I learned how to use tools like R and RMarkdown to analyze data and share insights in a professional format. Although R was hard at first, I started to see how useful it is for exploring patterns and running regression models. A topic that stood out to me was perceptual mapping, which is how brands try to make customers think of the brand. We also used this to conjoint analysis to better understand what features customers care about such as for my final presentation with my group where we talked about Spirit Airlines vs. Delta Airlines. This helped me think more about how companies design and market their products. Pricing strategy was another part of the class I thought was interesting since I learned that pricing isn’t just about how much a product is but also, it relays heavily on segmentation, product mix, and how people perceive value. This also was helpful when it came to data fusion to knowledge fusion, which showed me that raw data isn’t useful unless we can use it to make data-proven conclusions. Most importantly, the class taught me how to actually use data to make decisions, which I know will be valuable in my future job. I also appreciated the focus on understanding the consumer, not just the numbers. That helped me be more thoughtful about how I present my findings. Consumers will take into consideration a number of things about a product, how much is it? Where in the store is it located? The business should be able ot use the data collected to make better changes. Even though the class was hard, I’m happy that I learned so much to even be able to create this HTML.