Descriptive Statistics

Age Distribution
Age Count Percentage Count (%)
18-24 51 21.9 51 (21.9%)
25-34 76 32.6 76 (32.6%)
35-44 39 16.7 39 (16.7%)
45-54 41 17.6 41 (17.6%)
55-64 14 6.0 14 (6%)
65+ 12 5.2 12 (5.2%)
Total 233 100.0 233 (100%)
Gender Distribution
Gender Count Percentage Count (%)
Female 115 49.4 115 (49.4%)
Male 115 49.4 115 (49.4%)
Non-binary 2 0.9 2 (0.9%)
Prefer not to say 1 0.4 1 (0.4%)
Total 233 100.0 233 (100%)

Attractiveness (How attractive is this discount to you?)

Attractiveness
term sumsq meansq NumDF DenDF statistic p.value
Condition 6.866 2.289 3 240.320 1.930 0.125
Product 142.840 71.420 2 460.782 60.223 <0.001
Condition:Product 2.457 0.410 6 460.782 0.345 0.913
Attractiveness by Condition
Condition emmean SE df lower.CL upper.CL
ascending 4.252 0.182 245.888 3.893 4.611
benchmark 3.994 0.178 244.830 3.644 4.344
descending 4.380 0.171 226.542 4.043 4.717
total 4.586 0.178 227.507 4.235 4.938
contrast estimate SE df t.ratio p.value
ascending - benchmark 0.258 0.250 267.211 1.031 0.731
ascending - descending -0.128 0.250 236.588 -0.511 0.956
ascending - total -0.334 0.255 236.675 -1.309 0.558
benchmark - descending -0.386 0.247 235.811 -1.564 0.401
benchmark - total -0.592 0.252 235.932 -2.351 0.090
descending - total -0.206 0.247 227.044 -0.835 0.838
Attractiveness by Product
Product emmean SE df lower.CL upper.CL
Computer 4.007 0.107 423.321 3.797 4.217
Skincare 3.960 0.107 423.321 3.750 4.170
Shoes 4.943 0.107 423.321 4.733 5.153
contrast estimate SE df t.ratio p.value
Computer - Skincare 0.047 0.101 459.876 0.464 0.888
Computer - Shoes -0.936 0.101 459.876 -9.264 0.000
Skincare - Shoes -0.983 0.101 459.876 -9.728 0.000
Attractiveness by Condition and Product
Condition Product emmean SE df lower.CL upper.CL
ascending Computer 3.962 0.219 454.621 3.532 4.392
benchmark Computer 3.713 0.213 452.993 3.295 4.132
descending Computer 4.161 0.204 421.490 3.760 4.562
total Computer 4.190 0.213 425.334 3.771 4.609
ascending Skincare 3.943 0.219 454.621 3.513 4.374
benchmark Skincare 3.696 0.213 452.993 3.277 4.115
descending Skincare 3.958 0.204 421.490 3.557 4.359
total Skincare 4.241 0.213 425.334 3.822 4.660
ascending Shoes 4.851 0.219 454.621 4.421 5.281
benchmark Shoes 4.573 0.213 452.993 4.154 4.992
descending Shoes 5.020 0.204 421.490 4.619 5.421
total Shoes 5.328 0.213 425.334 4.908 5.747

Purchase Intention (How likely are you to make a purchase?)

Purchase Intention
term sumsq meansq NumDF DenDF statistic p.value
Condition 3.800 1.267 3 241.477 0.874 0.455
Product 131.736 65.868 2 460.563 45.427 <0.001
Condition:Product 4.292 0.715 6 460.563 0.493 0.813
Purchase Intention by Condition
Condition emmean SE df lower.CL upper.CL
ascending 3.781 0.213 247.917 3.361 4.200
benchmark 3.450 0.207 246.728 3.041 3.858
descending 3.575 0.200 226.606 3.181 3.969
total 3.874 0.209 227.446 3.462 4.285
contrast estimate SE df t.ratio p.value
ascending - benchmark 0.331 0.291 271.981 1.136 0.668
ascending - descending 0.206 0.292 237.621 0.703 0.896
ascending - total -0.093 0.298 237.607 -0.312 0.990
benchmark - descending -0.125 0.288 236.759 -0.435 0.972
benchmark - total -0.424 0.294 236.779 -1.440 0.476
descending - total -0.298 0.289 227.043 -1.032 0.731
Purchase Intention by Product
Product emmean SE df lower.CL upper.CL
Computer 3.379 0.123 403.381 3.137 3.621
Skincare 3.345 0.123 403.381 3.104 3.587
Shoes 4.285 0.123 403.381 4.043 4.526
contrast estimate SE df t.ratio p.value
Computer - Skincare 0.034 0.112 459.854 0.302 0.951
Computer - Shoes -0.905 0.112 459.854 -8.099 0.000
Skincare - Shoes -0.939 0.112 459.854 -8.402 0.000
Purchase Intention by Condition and Product
Condition Product emmean SE df lower.CL upper.CL
ascending Computer 3.373 0.252 437.605 2.879 3.868
benchmark Computer 3.192 0.245 435.787 2.711 3.674
descending Computer 3.382 0.235 401.709 2.921 3.844
total Computer 3.569 0.245 405.213 3.086 4.052
ascending Skincare 3.558 0.252 437.605 3.064 4.053
benchmark Skincare 3.052 0.245 435.787 2.571 3.533
descending Skincare 3.289 0.235 401.709 2.827 3.750
total Skincare 3.483 0.245 405.213 3.000 3.965
ascending Shoes 4.410 0.252 437.605 3.916 4.905
benchmark Shoes 4.105 0.245 435.787 3.623 4.586
descending Shoes 4.054 0.235 401.709 3.592 4.516
total Shoes 4.569 0.245 405.213 4.086 5.052

Evaluation (How would you evaluate this discount? small-large)

Evaluation
term sumsq meansq NumDF DenDF statistic p.value
Condition 13.909 4.636 3 240.619 4.402 0.005
Product 149.887 74.944 2 460.892 71.159 <0.001
Condition:Product 1.439 0.240 6 460.892 0.228 0.968
Evaluation by Condition
Condition emmean SE df lower.CL upper.CL
ascending 4.175 0.173 246.161 3.834 4.517
benchmark 3.636 0.169 245.086 3.303 3.968
descending 4.386 0.162 226.552 4.066 4.706
total 4.374 0.169 227.498 4.040 4.708
contrast estimate SE df t.ratio p.value
ascending - benchmark 0.540 0.237 267.848 2.272 0.107
ascending - descending -0.210 0.237 236.728 -0.886 0.812
ascending - total -0.198 0.242 236.801 -0.818 0.846
benchmark - descending -0.750 0.234 235.939 -3.201 0.008
benchmark - total -0.738 0.239 236.046 -3.085 0.012
descending - total 0.012 0.235 227.044 0.052 1.000
Evaluation by Product
Product emmean SE df lower.CL upper.CL
Computer 3.660 0.101 420.417 3.461 3.859
Skincare 3.999 0.101 420.417 3.800 4.198
Shoes 4.769 0.101 420.417 4.570 4.968
contrast estimate SE df t.ratio p.value
Computer - Skincare -0.340 0.095 459.873 -3.566 0.001
Computer - Shoes -1.109 0.095 459.873 -11.642 0.000
Skincare - Shoes -0.769 0.095 459.873 -8.076 0.000
Evaluation by Condition and Product
Condition Product emmean SE df lower.CL upper.CL
ascending Computer 3.657 0.207 452.125 3.249 4.064
benchmark Computer 3.232 0.202 450.471 2.835 3.629
descending Computer 3.922 0.193 418.608 3.542 4.302
total Computer 3.828 0.202 422.404 3.430 4.225
ascending Skincare 4.027 0.207 452.125 3.620 4.435
benchmark Skincare 3.425 0.202 450.471 3.028 3.822
descending Skincare 4.235 0.193 418.608 3.855 4.615
total Skincare 4.310 0.202 422.404 3.913 4.708
ascending Shoes 4.842 0.207 452.125 4.434 5.250
benchmark Shoes 4.250 0.202 450.471 3.853 4.647
descending Shoes 5.000 0.193 418.608 4.620 5.380
total Shoes 4.983 0.202 422.404 4.586 5.380

Deal(How would you rate this deal? bad deal-good deal)

Deal Rate
term sumsq meansq NumDF DenDF statistic p.value
Condition 8.050 2.683 3 244.214 2.946 0.034
Product 137.434 68.717 2 460.547 75.448 <0.001
Condition:Product 2.496 0.416 6 460.547 0.457 0.840
Deal Rate by Condition
Condition emmean SE df lower.CL upper.CL
ascending 4.364 0.185 251.923 3.999 4.729
benchmark 3.972 0.181 250.471 3.617 4.328
descending 4.536 0.175 226.696 4.191 4.881
total 4.695 0.183 227.361 4.336 5.055
contrast estimate SE df t.ratio p.value
ascending - benchmark 0.392 0.252 281.712 1.552 0.408
ascending - descending -0.172 0.255 239.616 -0.674 0.907
ascending - total -0.331 0.260 239.435 -1.274 0.580
benchmark - descending -0.564 0.252 238.585 -2.241 0.115
benchmark - total -0.723 0.257 238.443 -2.816 0.027
descending - total -0.159 0.253 227.042 -0.631 0.922
Deal Rate by Product
Product emmean SE df lower.CL upper.CL
Computer 3.953 0.105 372.8 3.747 4.160
Skincare 4.222 0.105 372.8 4.015 4.428
Shoes 5.001 0.105 372.8 4.795 5.207
contrast estimate SE df t.ratio p.value
Computer - Skincare -0.268 0.089 459.816 -3.027 0.007
Computer - Shoes -1.047 0.089 459.816 -11.824 0.000
Skincare - Shoes -0.779 0.089 459.816 -8.797 0.000
Deal Rate by Condition and Product
Condition Product emmean SE df lower.CL upper.CL
ascending Computer 3.920 0.214 412.221 3.500 4.339
benchmark Computer 3.504 0.208 410.052 3.096 3.913
descending Computer 4.062 0.200 371.389 3.668 4.456
total Computer 4.328 0.209 374.332 3.916 4.739
ascending Skincare 4.253 0.214 412.221 3.833 4.673
benchmark Skincare 3.785 0.208 410.052 3.376 4.194
descending Skincare 4.296 0.200 371.389 3.902 4.690
total Skincare 4.552 0.209 374.332 4.140 4.963
ascending Shoes 4.920 0.214 412.221 4.500 5.339
benchmark Shoes 4.627 0.208 410.052 4.218 5.036
descending Shoes 5.249 0.200 371.389 4.856 5.643
total Shoes 5.207 0.209 374.332 4.795 5.618