Descriptive Statistics

Gender

Mean of Age

[1] 39.565

Recipient-Correlation

Correlation Matrix
r-occa-special r-rela-close-giver r-rela-close-other r-person-degree r-uni-degree r-happy r-like r-special r-grateful r-closenesswithgiver r-closenesswithother r-connected
r-occa-special 1.000 0.647 0.260 0.367 -0.149 0.595 0.596 0.694 0.536 0.665 0.394 0.350
r-rela-close-giver 0.647 1.000 0.465 0.447 -0.251 0.502 0.441 0.573 0.429 0.782 0.491 0.421
r-rela-close-other 0.260 0.465 1.000 0.123 -0.205 0.283 0.337 0.337 0.255 0.385 0.700 0.508
r-person-degree 0.367 0.447 0.123 1.000 -0.303 0.259 0.208 0.452 0.277 0.401 0.257 0.302
r-uni-degree -0.149 -0.251 -0.205 -0.303 1.000 -0.146 -0.152 -0.211 -0.128 -0.136 -0.177 -0.195
r-happy 0.595 0.502 0.283 0.259 -0.146 1.000 0.913 0.810 0.798 0.642 0.466 0.347
r-like 0.596 0.441 0.337 0.208 -0.152 0.913 1.000 0.787 0.828 0.644 0.503 0.391
r-special 0.694 0.573 0.337 0.452 -0.211 0.810 0.787 1.000 0.789 0.739 0.521 0.534
r-grateful 0.536 0.429 0.255 0.277 -0.128 0.798 0.828 0.789 1.000 0.665 0.453 0.407
r-closenesswithgiver 0.665 0.782 0.385 0.401 -0.136 0.642 0.644 0.739 0.665 1.000 0.549 0.495
r-closenesswithother 0.394 0.491 0.700 0.257 -0.177 0.466 0.503 0.521 0.453 0.549 1.000 0.667
r-connected 0.350 0.421 0.508 0.302 -0.195 0.347 0.391 0.534 0.407 0.495 0.667 1.000

Giver-Correlation

Correlation Matrix
g-occa-special g-rela-close g-person-degree g-uni-degree g-like g-satisfied g-strengthen
g-occa-special 1.000 0.606 0.410 -0.107 0.366 0.317 0.269
g-rela-close 0.606 1.000 0.282 -0.100 0.283 0.169 0.082
g-person-degree 0.410 0.282 1.000 -0.077 0.282 0.195 0.411
g-uni-degree -0.107 -0.100 -0.077 1.000 0.117 0.067 -0.131
g-like 0.366 0.283 0.282 0.117 1.000 0.781 0.436
g-satisfied 0.317 0.169 0.195 0.067 0.781 1.000 0.330
g-strengthen 0.269 0.082 0.411 -0.131 0.436 0.330 1.000

Recipient-Personalization Degree

Recipient-The Highest Personalization Degree (=7)

Recipient-The Highest Personalization Degree (=6)

Recipient-The Lowest Personalization Degree (=1)

Recipient-The Lowest Personalization Degree (=2)

Recipient-Uniformity/Similarity Degree

Recipient-The Highest Uniformity/Similarity Degree (=7)

Recipient-The Highest Uniformity/Similarity Degree (=6)

Recipient-The Lowest Uniformity/Similarity Degree (=1)

Recipient-The lowest Uniformity/Similarity Degree (=2)

Giver-Personalization Degree

Giver-The Highest Personalization Degree (=7)

Giver-The Highest Personalization Degree (=6)

Giver-The Lowest Personalization Degree (=1)

Giver-The Lowest Personalization Degree (=2)

Giver-Uniformity/Similarity Degree

Giver-The Highest Uniformity/Similarity Degree (=7)

Giver-The Highest Uniformity/Similarity Degree (=6)

Recipient-The lowest Uniformity/Similarity Degree (=1)

Recipient-The lowest Uniformity/Similarity Degree (=2)

Other Data Analysis of Recipient

Recipient-Occasion Specialness

Recipient-Who Gave the Gift

Recipient-Initial Closeness with the Giver

Recipient-Initial Closeness with Other Recipients

Recipient-Recipients Number

Recipient-Personalized or Not

Recipient-Aware of the gifts other recipients received

Recipient DVs-Happyness

Recipient DVs-Likeness

Recipient DVs-Specialness

Recipient DVs-Gratefulness

Recipient DVs-Closeness with Giver

Recipient DVs-Closeness with Other

Recipient DVs-Connection with Other Recipients

Other Data Analysis of Giver

Giver-Occasion Specialness

Giver-Who were the recipients of your gift?

Giver-Initial Closeness with the Recipients

Giver-Recipients Number

Giver DVs-likeness: How much do you think the recipients liked the gifts you gave them?

Giver DVs-Satisfaction: How satisfied were you with the gifts you selected?

Giver DVs- Do you think giving the gift strengthened your relationship with the recipient?

Giver DVs-Suppose budget is not a concern. Which approach would you prefer and why?