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Description

The raising popularity of smartphones and the amount of time people spend time online have made mobile app development a critical area of the tech industry. Since the advent of the smartphone, mobile apps have quickly taken over areas of life such as communication, entertainment, shopping, and more. For businesses, mobile app development is becoming a necessity to keep up with consumers’ needs.

This data visualization focuses behavioral trends and app usage preferences based on daily mobile usage patterns of users, covering aspects such as screen time, app usage and user engagement across different app categories.

This analysis is very useful for app developers, marketers and UX researchers. They can identify patterns for improving user experience, tailoring marketing strategies, and optimizing app development for different user segments.

Upon this investigation, these are the key findings came into attention:

  • Those who are age between 31 to 35 males are the most time spend on screen.
  • But age less than 20s are the mostly spent time on mobile apps.
  • There is no significant usage different among three major app categories of Social Media, Productivity apps, Gaming apps.
  • It is noted that Males are more on screen than Women in average.
  • From daily screen time, everybody spends over 80% of time on apps.
  • Further, in particularly to social media access, users are triggered by the notification to initiate the access of particular app. it has clear correlation in between notifications and Times Opened the social media app

References

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Time vs Age groups

Time vs Apps

Correlation of Notification vs App opened times

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Screen time base on gender

Screen time on Apps base on gender