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Description

This data visualization focused behavioural trends and app usage preferences based on daily mobile usage patterns of 1,000 users, covering aspects such as screen time, app usage, and user engagement across different app categories.

This analysis is very useful for app developers, marketers and UX researchers. They can identify patterns for improving user experience, tailoring marketing strategies, and optimizing app development for different user segments.

Upon this investigation, these are the key findings came into attention:

  • Those who are age between 31 to 35 males are the most time spend on screen.
  • But age less than 20s are the mostly spent time on mobile apps.
  • There is no significant usage different among three major app categories of Social Media, Productivity apps, Gaming apps.
  • It is noted that Males are more on screen than Women in average.
  • From daily screen time, everybody spends over 80% of time on apps.
  • Further, in particularly to social media access, users are triggered by the notification to initiate the access of particular app. it has clear correlation in between notifications and Times Opened the social media app

References

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Time vs Age groups

Time vs Apps

Correlation of Notification vs App opened times

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Screen time base on gender

Screen time on major app categories