Journey through Taylor Swift’s musical evolution as she masterfully crafts her image from heartfelt country ballads to chart-topping pop anthems.

Well known for her articulate and deep lyrics, Taylor strategically targets high-tempo, danceable music to boost popularity and engagement.

This exploration invites Swifties to uncover the nuances of her career, revealing the artistic shifts that have cemented her status as a transformative force in the music industry.

To view specific or groups of albums, manually select from plot key

Data Definitions

Danceability: a track’s suitability for dancing, considering tempo, rhythm, and beat, on a scale from 0.0 (least danceable) to 1.0 (most danceable).

Speechiness: indicates spoken word presence in a track, ranging from 0.0 (music) to 1.0 (speech-like), with values above 0.66 being mostly speech.

Tempo: the track’s speed in beats per minute (BPM), reflecting its pace.

Valence: measures a track’s positivity from 0.0 (negative) to 1.0 (positive).

Google Search Trend values represent global search interest, with 100 as peak popularity, 50 as half as popular, and 0 indicating insufficient data.

Data Sources:

Priester, J. (2024). Taylor Swift Spotify dataset [Data set]. Kaggle. Retrieved from https://www.kaggle.com/datasets/jarredpriester/taylor-swift-spotify-dataset?resource=download

Google. (2024). Google Trends: Taylor Swift. Retrieved November 26, 2024, from https://trends.google.com/trends/explore?date=all&q=taylor%20swift