Definition: A method utilized in statistics as a model to estimate the relationship between two quantitative variables (dependent and independent).
Usage: When trying to figure out the strength of the relationship between two variables and the dependent variable’s value in relationship to the independent variable’s specific value
Why: Analysis via simple linear regression has enormous applicability across all industries and fields and is also easy to understand as simple regression outputs a linear equation to visualize. This allows for predictability in future events such as holiday sales.