- 147 zettabytes (21 zeroes!) of data will be generated in 2024 (Duarte, 2024)
- Without the tools necessary to understand it, gathering and storing it is useless
- Statistics is “the science concerned with developing and studying methods for collecting, analyzing, interpreting and presenting empirical data” (UC Irvine, n.d.)
- Inferential statistics allows us to draw conclusions about a population and generalize our conclusions
- Population measures = Parameters and Sample measures = Statistics
Figure: (Swain, 2023)