How effective have the Trump and Harris campaigns been at attracting media coverage? Not all media coverage is necessarily good for a candidate, of course. Coverage of gaffes or scandals can damage a candidate’s chances at the polls. But media visibility of at least some kind is essential.
This interactive plotly chart lets you compare the amount of cable news coverage mentioning “Donald Trump,” “Joe Biden,” and “Kamala Harris” between late April, and early October, the most recent period for which data are available.
The vertical “Count” scale measures the number of 15-second airtime segments that mention the terms queried. The content represented includes content from CNN, MSNBC, Fox News, and other cable news outlets.
The chart is interactive. You can:
Turn on “compare mode” to view weekly data simultaneously.
Remove data for one or more of the candidates.
Zoom in on a particular time frame.
The following graph produces an analysis of MSNBC airtime segments mentioning key terms, displaying high amounts of coverage for Harris with moderate to low amounts of coverage for Trump.
The following graph produces an analysis of CNN airtime segments mentioning key terms, displaying a spike and recent decline in Harris coverage, and low coverage with a recent spike for Trump.
The following graph produces an analysis of Fox airtime segments mentioning key terms, displaying key spikes in Harris coverage in July and August, with consistently low coverage for Trump.