Assignment3-Switch led Nintendo to comeback in game market

Aonan Zhao

2024-10-30

Introduction

Although Nintendo as a very big and famous video game company in the world, that doesn’t mean Nintendo is always been good at any time. Actually, before Nintendo released the switch, the company was once in trouble because of failed sales of the previous generation of consoles (WiiU). In 2017, Nintendo has launched their new game console switch, this game console which is full of innovation and design led Nintendo back into the game market and kept a part of territory until now. In this storyboard, I would show and explain how switch led Nintendo to comeback in game market with data visualisation created by R.

Before switch was born

In this data, we can clearly see that Wiiu sales are more poor than other contemporaneous console. Although Nintendo tried to make innovative first-party games to save Wiiu, it is clear that this behaviours in sales wouldn’t lead Nintendo out of trouble. For the future of company, Nintendo had to come up with a whole new console as soon as possible.

When switch come

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When Nintendo officially released the Switch in 2017, the new and clever design triggered buying frenzy in global. In addition, the two-in-one design of the console also appealed to many people who ain’t very interested in the video game. Except to Japan, Europe and the USA occupy the main consumer market.

Good market response

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According to plot, the explosion in console sales began in 2018. There are two main reasons for this phenomenon, the first one is that people were curious about this new concept of the game console. The second one is that Nintendo launched their first party game [The legend of Zelda:Breath of the wild]. The popelarity of first-party exclusive game increased the sales of switch. After 2018, Switch sales were steadily rising. Until middle of 2022, Switch sold more than 100 million units in the world. Switch saved Nintendo.

Strong lineup of Nintendo Games

The success of first-party games was a big reason for the increase in Switch sales. In addition, Nintendo has never been short if innovation in games. Switch as a very good container and platform where provided good quality situation of game background and amounts of gamer.

Timeline of best selling game

According to this plot, we noticed the top selling games were concentrated between 2017 and 2020. This plot is a good reflection of Nintendo’s strategy of market. Take the market with a hit game first, and then grow gradually.

Conclusion

In the last, this storyboard told the story of Nintendo’s return to the video game market. There are three main reasons for this success. The first one is that constantly innovating the first-party game. The second one is that Nintendo learnt from the failures of the previous generation and designed a new one. The last reason is that Nintendo never givers up confidence.

Reference

https://www.kaggle.com/datasets/insipidintrepid23/nintendo-switch-sales-from-2017-2022

https://www.kaggle.com/datasets/cviaxmiwnptr/video-game-console-monthly-sales-20042024?resource=download

https://www.kaggle.com/datasets/kabhishm/best-selling-nintendo-switch-video-games

https://www.kaggle.com/search?q=Nintendo+stock