Aonan Zhao
2024-10-30
Although Nintendo as a very big and famous video game company in the world, that doesn’t mean Nintendo is always been good at any time. Actually, before Nintendo released the switch, the company was once in trouble because of failed sales of the previous generation of consoles (WiiU). In 2017, Nintendo has launched their new game console switch, this game console which is full of innovation and design led Nintendo back into the game market and kept a part of territory until now. In this storyboard, I would show and explain how switch led Nintendo to comeback in game market with data visualisation created by R.
In this data, we can clearly see that Wiiu sales are more poor than other contemporaneous console. Although Nintendo tried to make innovative first-party games to save Wiiu, it is clear that this behaviours in sales wouldn’t lead Nintendo out of trouble. For the future of company, Nintendo had to come up with a whole new console as soon as possible.
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When Nintendo officially released the Switch in 2017, the new and clever
design triggered buying frenzy in global. In addition, the two-in-one
design of the console also appealed to many people who ain’t very
interested in the video game. Except to Japan, Europe and the USA occupy
the main consumer market.
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According to plot, the explosion in console sales began in 2018. There
are two main reasons for this phenomenon, the first one is that people
were curious about this new concept of the game console. The second one
is that Nintendo launched their first party game [The legend of
Zelda:Breath of the wild]. The popelarity of first-party exclusive game
increased the sales of switch. After 2018, Switch sales were steadily
rising. Until middle of 2022, Switch sold more than 100 million units in
the world. Switch saved Nintendo.
The success of first-party games was a big reason for the increase in
Switch sales. In addition, Nintendo has never been short if innovation
in games. Switch as a very good container and platform where provided
good quality situation of game background and amounts of gamer.
According to this plot, we noticed the top selling games were
concentrated between 2017 and 2020. This plot is a good reflection of
Nintendo’s strategy of market. Take the market with a hit game first,
and then grow gradually.
In the last, this storyboard told the story of Nintendo’s return to the video game market. There are three main reasons for this success. The first one is that constantly innovating the first-party game. The second one is that Nintendo learnt from the failures of the previous generation and designed a new one. The last reason is that Nintendo never givers up confidence.