• Intersection of data analysis and business consulting
• Uses data-driven insights to solve business problems
• Combines statistical analysis, predictive modeling, and business acumen

Growing Importance:

• Digital transformation across industries
• Increasing availability of big data
• Need for data-driven decision making

Types of Firms:

• Big Four (Deloitte, PwC, EY, KPMG)
• Management consulting (McKinsey, Bain, BCG)
• Boutique analytics firms
• In-house analytics teams

Roles:

• Data Analyst
• Data Scientist
• Business Intelligence Specialist
• Analytics Consultant

1. Problem definition
2. Data collection and cleaning
3. Exploratory data analysis
4. Advanced analytics and modeling
5. Insights generation
6. Recommendations and implementation

• Data Analysis: Excel, Python, R
• Business Intelligence: Tableau, Power BI
• Big Data: Hadoop, Spark
• Cloud Computing: AWS, Azure, GCP

1. Optimizing Supply Chain Operations
   • Used predictive modeling to reduce inventory costs by 15%
2. Customer Segmentation for Targeted Marketing
   • Increased conversion rates by 25% through personalized campaigns
3. Predictive Maintenance in Manufacturing
   • Reduced downtime by 30% using IoT data and machine learning

• Data Privacy and Security
  • Ensuring compliance with regulations like GDPR, CCPA
• Bias in Data and Algorithms
  • Identifying and mitigating biases in datasets and models
• Responsible Use of AI and ML
  • Considering societal impacts of AI-driven decisions
• Transparency and Explainability
  • Ensuring stakeholders understand the basis of recommendations

1. Entry-level Analyst
2. Senior Analyst
3. Consultant
4. Senior Consultant
5. Manager
6. Partner/Director

Specializations: Industry focus, technical expertise, or functional area

• Analytical consulting is a rapidly growing field
• Combines data analysis with business problem-solving
• Requires a diverse set of technical and soft skills
• Ethical considerations are crucial
• Exciting future with emerging technologies
• Offers diverse career paths and opportunities

Questions?