Ingresos Totales: $ 224,768
- Propinas: $ 3,868
Gastos Totales: $ 70,302
- Facebook Ads (cuenta Ber): $9,664
- Facebook Ads (cuenta MCE): €1,112
Ganancias: $ 154,467 (68.7%)
ROI Histórico: 219.7%
Pedidos Totales: 1,753
- 1,751 entregados y 2 por entregar
Ticket Promedio: $126.2
04 October, 2025
Resumen Global
Resumen Ejecutivo (6 meses)
| Mes | Gastos | Ingresos | Ganancia | Ganancia(%) | ROI |
|---|---|---|---|---|---|
| 2025-04 | $ 1,137 | $ 3,030 | $ 1,893 | 62% | 167% |
| 2025-05 | $ 1,507 | $ 5,115 | $ 3,608 | 71% | 240% |
| 2025-06 | $ 1,327 | $ 3,582 | $ 2,255 | 63% | 170% |
| 2025-07 | $ 1,173 | $ 1,370 | $ 197 | 14% | 17% |
| 2025-08 | $ 1,050 | $ 2,680 | $ 1,630 | 61% | 155% |
| 2025-09 | $ 1,001 | $ 1,130 | $ 129 | 11% | 13% |
| 2025-10 | $ 18 | $ 347 | $ 329 | 95% | 1,792% |
Gastos e Ingresos por Mes
Resumen Mes a Mes
|
Ingresos (sin propina)
|
Cantidad de Tortas
|
|||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | |
| Jan | $50 | $3,273 | $2,258 | $2,019 | $2,675 | $2,050 | 1 | 33 | 18 | 16 | 17 | 13 |
| Feb | $77 | $2,690 | $3,815 | $4,710 | $3,302 | $1,760 | 2 | 29 | 33 | 30 | 24 | 10 |
| Mar | $162 | $4,134 | $3,815 | $4,237 | $3,044 | $1,720 | 3 | 35 | 34 | 28 | 20 | 13 |
| Apr | $1,931 | $3,672 | $3,767 | $3,046 | $2,275 | $3,030 | 33 | 38 | 26 | 27 | 18 | 18 |
| May | $4,444 | $4,391 | $4,015 | $3,604 | $3,078 | $5,115 | 67 | 41 | 31 | 28 | 20 | 29 |
| Jun | $4,009 | $4,864 | $2,260 | $3,929 | $4,311 | $3,582 | 50 | 37 | 20 | 30 | 28 | 22 |
| Jul | $3,933 | $5,134 | $3,392 | $2,765 | $3,336 | $1,370 | 35 | 40 | 24 | 19 | 21 | 8 |
| Aug | $3,572 | $4,284 | $4,095 | $3,220 | $2,299 | $2,680 | 30 | 34 | 26 | 21 | 13 | 17 |
| Sep | $4,260 | $3,808 | $2,445 | $2,430 | $2,997 | $1,130 | 40 | 28 | 20 | 18 | 16 | 8 |
| Oct | $4,102 | $4,375 | $5,097 | $5,261 | $2,779 | $347 | 39 | 35 | 38 | 31 | 16 | 2 |
| Nov | $4,408 | $4,124 | $5,090 | $2,405 | $1,853 | $0 | 41 | 37 | 35 | 14 | 12 | 0 |
| Dec | $3,494 | $3,044 | $3,558 | $2,900 | $925 | $0 | 32 | 26 | 29 | 21 | 5 | 0 |
| Promedio | 2870 | 3983 | 3634 | 3377 | 2740 | 1899 | 31 | 34 | 28 | 24 | 18 | 12 |
| Media | 3752 | 4129 | 3791 | 3133 | 2888 | 1740 | 34 | 35 | 28 | 24 | 18 | 12 |
| Total | 34442 | 47792 | 43607 | 40526 | 32874 | 22784 | 373 | 413 | 334 | 283 | 210 | 140 |
| Fuente: Google Sheet de MCE Cakes con ‘Fecha de entrega’ como fechas | ||||||||||||
Resumen Mes a Mes
|
Precio de Tortas Promedio
|
||||||
|---|---|---|---|---|---|---|
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | |
| Jan | $50 | $99 | $125 | $126 | $157 | $158 |
| Feb | $38 | $93 | $116 | $157 | $138 | $176 |
| Mar | $54 | $118 | $112 | $151 | $152 | $132 |
| Apr | $59 | $97 | $145 | $113 | $126 | $168 |
| May | $66 | $107 | $130 | $129 | $154 | $176 |
| Jun | $80 | $131 | $113 | $131 | $154 | $163 |
| Jul | $112 | $128 | $141 | $146 | $159 | $171 |
| Aug | $119 | $126 | $158 | $153 | $177 | $158 |
| Sep | $106 | $136 | $122 | $135 | $187 | $141 |
| Oct | $105 | $125 | $134 | $170 | $174 | $174 |
| Nov | $108 | $111 | $145 | $172 | $154 | $0 |
| Dec | $109 | $117 | $123 | $138 | $185 | $0 |
| Promedio | 84 | 116 | 130 | 143 | 160 | 135 |
| Media | 93 | 118 | 127 | 142 | 156 | 160 |
| Fuente: Google Sheet de MCE Cakes con ‘Fecha de entrega’ como fechas | ||||||
Resumen Mes a Mes
|
Propinas
|
Cobrado
|
|||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | |
| Jan | $0 | $69 | $100 | $20 | $80 | $10 | 100% | 102% | 104% | 101% | 99% | 100% |
| Feb | $0 | $48 | $71 | $46 | $95 | $40 | 100% | 102% | 102% | 101% | 102% | 102% |
| Mar | $10 | $122 | $77 | $83 | $37 | $10 | 106% | 103% | 102% | 102% | 101% | 101% |
| Apr | $62 | $70 | $53 | $98 | $5 | $58 | 103% | 102% | 101% | 103% | 92% | 102% |
| May | $114 | $29 | $40 | $66 | $25 | $25 | 103% | 101% | 101% | 102% | 101% | 101% |
| Jun | $144 | $56 | $72 | $68 | $8 | $45 | 104% | 101% | 103% | 102% | 100% | 96% |
| Jul | $52 | $129 | $25 | $53 | $35 | $0 | 101% | 103% | 101% | 100% | 101% | 100% |
| Aug | $70 | $73 | $76 | $125 | $25 | $35 | 102% | 102% | 101% | 104% | 100% | 101% |
| Sep | $84 | $58 | $58 | $38 | $14 | $15 | 102% | 102% | 102% | 102% | 100% | 101% |
| Oct | $36 | $80 | $164 | $63 | $43 | $0 | 101% | 102% | 103% | 98% | 102% | 78% |
| Nov | $49 | $71 | $112 | $30 | $0 | $0 | 101% | 102% | 102% | 101% | 87% | 0% |
| Dec | $72 | $62 | $75 | $92 | $0 | $0 | 102% | 102% | 102% | 103% | 100% | 0% |
| Promedio | 58 | 72 | 77 | 65 | 31 | 20 | 1 | 1 | 1 | 1 | 1 | 1 |
| Media | 56 | 69 | 74 | 64 | 25 | 12 | 1 | 1 | 1 | 1 | 1 | 1 |
| Total | 692 | 866 | 923 | 782 | 367 | 238 | 12 | 12 | 12 | 12 | 12 | 10 |
| Fuente: Google Sheet de MCE Cakes con ‘Fecha de entrega’ como fechas | ||||||||||||
Compradores frecuentes
- Clientes frecuentes: 33% (66% de las tortas)
- Los clientes recurrentes, piden 3.8 tortas
| Nombre | Tortas | Pagó |
|---|---|---|
| Karla Ortiz | 21 | 2678 |
| Bergie | 20 | 3395 |
| Faith Mwangi | 15 | 2200 |
| Frantzcia Thelfort | 15 | 1945 |
| Fatima | 14 | 1256 |
Tasa de nuevos compradores
Compradores más valiosos
| Nombre | Tortas | Pagó |
|---|---|---|
| Bergie | 20 | 3395 |
| Karla Ortiz | 21 | 2678 |
| Faith Mwangi | 15 | 2200 |
| Daphne | 12 | 2010 |
| Frantzcia Thelfort | 15 | 1945 |
| Monica Wanjiru | 13 | 1670 |
| Helena Bandeira/Vania | 10 | 1550 |
Ventas atribuidas por canales
| Fuente | # | Ventas | FB Ads (Ber) | Inv [%] | ROAS |
|---|---|---|---|---|---|
| 1018 | $130K | $7K | 65% | 18.54 | |
| Text | 222 | $28.6K | 0.00 | ||
| 181 | $21.7K | $3.77K | 35% | 5.76 | |
| Na | 166 | $21.2K | 0.00 | ||
| 136 | $18.5K | 0.00 | |||
| Direct | 30 | $2.28K | 0.00 |
Frecuencia de entregas por día
Tiempo orden-entrega promedio
| Rango de días | Promedio de tiempo | Tortas (#) | Tortas (%) |
|---|---|---|---|
| [-3,4] | 2.6 days | 476 | 27% |
| (4,9] | 6.9 days | 483 | 28% |
| (9,16] | 13.0 days | 371 | 21% |
| (16,1.7e+02] | 31.0 days | 423 | 24% |
Conclusiones
¡MCE Cakes es todo un éxito!
¡Maru y Valeria son las mejores vendedoras del mundo!
¡Marie la mejor cocinera de tortas!