Ingresos Totales: $ 242,346
- Propinas y Entregas: $ 4,409
Gastos Totales: $ 77,482
- Facebook Ads (cuenta Ber): $9,664
- Facebook Ads (cuenta MCE): €1,291
Ganancias: $ 164,864 (68%)
ROI Histórico: 212.8%
Pedidos Totales: 1,851
- 1,848 entregados y 3 por entregar
Ticket Promedio: $128.8
01 July, 2026
Resumen Global
Resumen Ejecutivo (6 meses)
| Mes | Gastos | Ingresos | Ganancia | Ganancia(%) | ROI |
|---|---|---|---|---|---|
| 2026-01 | $ 877 | $ 2,130 | $ 1,253 | 59% | 143% |
| 2026-02 | $ 585 | $ 2,195 | $ 1,610 | 73% | 275% |
| 2026-03 | $ 817 | $ 3,042 | $ 2,225 | 73% | 272% |
| 2026-04 | $ 988 | $ 1,315 | $ 327 | 25% | 33% |
| 2026-05 | $ 682 | $ 1,055 | $ 373 | 35% | 55% |
| 2026-06 | $ 386 | $ 1,105 | $ 719 | 65% | 186% |
| 2026-07 | $ 0 | $ 485 | $ 485 | 100% | Inf% |
Gastos e Ingresos por Mes
Resumen Mes a Mes
|
Ingresos (sin propina)
|
Cantidad de Tortas
|
|||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | |
| Jan | $50 | $3,273 | $2,258 | $2,019 | $2,675 | $2,050 | $2,130 | 1 | 33 | 18 | 16 | 17 | 13 | 13 |
| Feb | $77 | $2,690 | $3,815 | $4,710 | $3,302 | $1,760 | $2,195 | 2 | 29 | 33 | 30 | 24 | 10 | 14 |
| Mar | $162 | $4,134 | $3,815 | $4,237 | $3,044 | $1,720 | $3,042 | 3 | 35 | 34 | 28 | 20 | 13 | 15 |
| Apr | $1,931 | $3,672 | $3,767 | $3,046 | $2,275 | $3,030 | $1,315 | 33 | 38 | 26 | 27 | 18 | 18 | 8 |
| May | $4,444 | $4,391 | $4,015 | $3,604 | $3,078 | $5,115 | $1,055 | 67 | 41 | 31 | 28 | 20 | 29 | 6 |
| Jun | $4,009 | $4,864 | $2,260 | $3,929 | $4,311 | $3,582 | $1,105 | 50 | 37 | 20 | 30 | 28 | 22 | 6 |
| Jul | $3,933 | $5,134 | $3,392 | $2,765 | $3,336 | $1,370 | $485 | 35 | 40 | 24 | 19 | 21 | 8 | 3 |
| Aug | $3,572 | $4,284 | $4,095 | $3,220 | $2,299 | $2,680 | $0 | 30 | 34 | 26 | 21 | 13 | 17 | 0 |
| Sep | $4,260 | $3,808 | $2,445 | $2,430 | $2,997 | $1,275 | $0 | 40 | 28 | 20 | 18 | 16 | 9 | 0 |
| Oct | $4,102 | $4,375 | $5,097 | $5,261 | $2,779 | $1,877 | $0 | 39 | 35 | 38 | 31 | 16 | 12 | 0 |
| Nov | $4,408 | $4,124 | $5,090 | $2,405 | $1,853 | $1,925 | $0 | 41 | 37 | 35 | 14 | 12 | 10 | 0 |
| Dec | $3,494 | $3,044 | $3,558 | $2,900 | $925 | $2,200 | $0 | 32 | 26 | 29 | 21 | 5 | 12 | 0 |
| Promedio | 2870 | 3983 | 3634 | 3377 | 2740 | 2382 | 944 | 31 | 34 | 28 | 24 | 18 | 14 | 5 |
| Media | 3752 | 4129 | 3791 | 3133 | 2888 | 1988 | 770 | 34 | 35 | 28 | 24 | 18 | 12 | 4 |
| Total | 34442 | 47792 | 43607 | 40526 | 32874 | 28584 | 11327 | 373 | 413 | 334 | 283 | 210 | 173 | 65 |
| Fuente: Google Sheet de MCE Cakes con ‘Fecha de entrega’ como fechas | ||||||||||||||
Resumen Mes a Mes
|
Precio de Tortas Promedio
|
|||||||
|---|---|---|---|---|---|---|---|
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | |
| Jan | $50 | $99 | $125 | $126 | $157 | $158 | $164 |
| Feb | $38 | $93 | $116 | $157 | $138 | $176 | $157 |
| Mar | $54 | $118 | $112 | $151 | $152 | $132 | $203 |
| Apr | $59 | $97 | $145 | $113 | $126 | $168 | $164 |
| May | $66 | $107 | $130 | $129 | $154 | $176 | $176 |
| Jun | $80 | $131 | $113 | $131 | $154 | $163 | $184 |
| Jul | $112 | $128 | $141 | $146 | $159 | $171 | $162 |
| Aug | $119 | $126 | $158 | $153 | $177 | $158 | $0 |
| Sep | $106 | $136 | $122 | $135 | $187 | $142 | $0 |
| Oct | $105 | $125 | $134 | $170 | $174 | $156 | $0 |
| Nov | $108 | $111 | $145 | $172 | $154 | $192 | $0 |
| Dec | $109 | $117 | $123 | $138 | $185 | $183 | $0 |
| Promedio | 84 | 116 | 130 | 143 | 160 | 165 | 101 |
| Media | 93 | 118 | 127 | 142 | 156 | 166 | 159 |
| Fuente: Google Sheet de MCE Cakes con ‘Fecha de entrega’ como fechas | |||||||
Resumen Mes a Mes
|
Propinas y Entregas
|
Cobrado
|
|||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | |
| Jan | $0 | $69 | $100 | $20 | $80 | $10 | $62 | 100% | 102% | 104% | 101% | 99% | 100% | 103% |
| Feb | $0 | $48 | $71 | $46 | $95 | $40 | $62 | 100% | 102% | 102% | 101% | 102% | 102% | 100% |
| Mar | $10 | $122 | $77 | $83 | $37 | $10 | $30 | 106% | 103% | 102% | 102% | 101% | 101% | 101% |
| Apr | $62 | $70 | $53 | $98 | $5 | $58 | $70 | 103% | 102% | 101% | 103% | 92% | 102% | 105% |
| May | $114 | $29 | $40 | $66 | $25 | $25 | $40 | 103% | 101% | 101% | 102% | 101% | 101% | 104% |
| Jun | $144 | $56 | $72 | $68 | $8 | $45 | $20 | 104% | 101% | 103% | 102% | 100% | 96% | 104% |
| Jul | $52 | $129 | $25 | $53 | $35 | $0 | $30 | 101% | 103% | 101% | 100% | 101% | 100% | 92% |
| Aug | $70 | $73 | $76 | $125 | $25 | $35 | $0 | 102% | 102% | 101% | 104% | 100% | 101% | 0% |
| Sep | $84 | $58 | $58 | $38 | $14 | $15 | $0 | 102% | 102% | 102% | 102% | 100% | 101% | 0% |
| Oct | $36 | $80 | $164 | $63 | $43 | $109 | $0 | 101% | 102% | 103% | 98% | 102% | 106% | 0% |
| Nov | $49 | $71 | $112 | $30 | $0 | $53 | $0 | 101% | 102% | 102% | 101% | 87% | 103% | 0% |
| Dec | $72 | $62 | $75 | $92 | $0 | $65 | $0 | 102% | 102% | 102% | 103% | 100% | 100% | 0% |
| Promedio | 58 | 72 | 77 | 65 | 31 | 39 | 26 | 1 | 1 | 1 | 1 | 1 | 1 | 1 |
| Media | 56 | 69 | 74 | 64 | 25 | 38 | 25 | 1 | 1 | 1 | 1 | 1 | 1 | 1 |
| Total | 692 | 866 | 923 | 782 | 367 | 465 | 314 | 12 | 12 | 12 | 12 | 12 | 12 | 7 |
| Fuente: Google Sheet de MCE Cakes con ‘Fecha de entrega’ como fechas | ||||||||||||||
Compradores frecuentes
- Clientes frecuentes: 34% (66% de las tortas)
- Los clientes recurrentes, piden 3.8 tortas
| Nombre | Tortas | Pagó |
|---|---|---|
| Bergie | 21 | 3555 |
| Karla Ortiz | 21 | 2678 |
| Daphne | 17 | 3205 |
| Faith Mwangi | 15 | 2200 |
| Frantzcia Thelfort | 15 | 1945 |
Tasa de nuevos compradores
Compradores más valiosos
| Nombre | Tortas | Pagó |
|---|---|---|
| Bergie | 21 | 3555 |
| Daphne | 17 | 3205 |
| Karla Ortiz | 21 | 2678 |
| Faith Mwangi | 15 | 2200 |
| Frantzcia Thelfort | 15 | 1945 |
| Chanaya | 9 | 1845 |
| Monica Wanjiru | 13 | 1670 |
Ventas atribuidas por canales
| Fuente | # | Ventas | FB Ads (Ber) | Inv [%] | ROAS |
|---|---|---|---|---|---|
| 1064 | $137K | $7.03K | 64.2% | 19.54 | |
| Text | 253 | $34.5K | 0.00 | ||
| Na | 182 | $23.7K | 0.00 | ||
| 181 | $21.7K | $3.92K | 35.8% | 5.54 | |
| 141 | $19.5K | 0.00 | |||
| Direct | 30 | $2.28K | 0.00 |
Frecuencia de entregas por día
Tiempo orden-entrega promedio
| Rango de días | Promedio de tiempo | Tortas (#) | Tortas (%) |
|---|---|---|---|
| [-2.6e+02,4] | 2.1 days | 492 | 27% |
| (4,9] | 6.9 days | 518 | 28% |
| (9,16] | 13.0 days | 396 | 21% |
| (16,1.7e+02] | 31.0 days | 445 | 24% |
Conclusiones
¡MCE Cakes es todo un éxito!
¡Maru y Valeria son las mejores vendedoras del mundo!
¡Marie la mejor cocinera de tortas!