What are OKRs?

• Objectives and Key Results (OKRs) are a goal-setting framework used to define measurable goals and track their outcomes.

Logical Model Components

• Inputs: Resources and stakeholders
• Activities: Actions taken to achieve objectives
• Outputs: Direct products or services from activities
• Outcomes: Intermediate changes that result from outputs
• Impact: Long-term changes and ultimate goals

Inputs

• Resources: Funding, human resources, technology, tools, and other necessary assets.
• Stakeholders: Partners, clients, team members, and other relevant parties.

Objective: Enhance user engagement with platform features

• Activity 1: Design and develop one-page websites.
  • Key Result 1: Launch 50 new one-page websites per month.
  • Key Result 2: Achieve 95% user satisfaction with the design and development process.
• Activity 2: Implement comprehensive analytics.
  • Key Result 1: Track and report on 100% of user activities on the platform.
  • Key Result 2: Provide actionable insights to users within 24 hours.
• Activity 3: Enhance user engagement through AI tools.
  • Key Result 1: Integrate 5 new AI tools by Q4.
  • Key Result 2: Increase user interaction with AI tools by 30%.

Objective: Ensure outputs are measurable and aligned with activities

• Output 1: Number of websites created and hosted.
  • Key Result 1: Achieve a 20% increase in hosted websites by the end of Q3.
• Output 2: User engagement metrics.
  • Key Result 1: Increase average session duration by 25%.
  • Key Result 2: Reduce bounce rate by 15%.
• Output 3: AI tool utilization.
  • Key Result 1: Reach 500 active users for AI tools by the end of the year.

Objective: Drive intermediate changes that support the achievement of the ultimate goals

• Outcome 1: Improved online presence for users.
  • Key Result 1: 75% of users report enhanced visibility of their brand.
  • Key Result 2: 60% of users see an increase in leads generated.
• Outcome 2: Enhanced user experience and satisfaction.
  • Key Result 1: 80% user retention rate within 6 months.
  • Key Result 2: 90% user satisfaction rate with AI tools.

Objective: Achieve long-term and sustainable change

• Impact 1: Significant growth in the total pageviews tracked.
  • Key Result 1: Reach 1 million total pageviews by the end of the year.
• Impact 2: Increased revenue and profitability.
  • Key Result 1: Increase subscription conversions by 40%.
  • Key Result 2: Achieve a 30% increase in revenue from AI tool subscriptions.

Inputs

• Resources: Funding, technology infrastructure, skilled personnel.
• Stakeholders: Users, partners, investors.

Activities

• Objective: Enhance user engagement with platform features.
  • Key Result 1: Integrate 10 new AI-driven features within six months.
  • Key Result 2: Achieve a 50% increase in active user participation by Q3.

Outputs

• Objective: Increase the number of high-quality one-page websites.
  • Key Result 1: Generate 1000 new websites by Q4.
  • Key Result 2: Ensure 85% of users report ease of use and satisfaction.

Outcomes

• Objective: Boost the online presence and effectiveness of users’ brands.
  • Key Result 1: 70% of users report improved brand visibility.
  • Key Result 2: 50% increase in lead generation for users.

Impact

• Objective: Drive significant growth in Acalytica’s market presence and profitability.
  • Key Result 1: Achieve 2 million total pageviews tracked by the end of the year.
  • Key Result 2: Increase revenue by 50% through premium subscriptions and additional services.

• Integrating OKRs into a logical model aligns activities, outputs, outcomes, and impact with strategic goals.
• This approach fosters accountability, focus, and clarity throughout the organization.

Feel free to ask any questions or provide feedback on the presentation.