Sample Demographics & Audiance Targets

Sample size : 5872

Gender:

Gender Freq % target
Woman 3302 56.2 53-54
Man 2534 43.2 46-47
Other 36 0.6 < 5

Age (3 bin targets):

Age Freq % target
21 - 34 1860 31.7 32.4
35 - 44 1445 24.6 25.6
45 - 66 2567 43.7 42.0

Race:

Race Freq % target
White 4200 71.5 72
Other 624 10.6 11-12
Asian 577 9.8 10
Black 471 8.0 8-9

Employment:

Employment Freq % target
Working full-time 4645 79.1 80
Not in workforce 677 11.5 10
In Workforce, not FT 550 9.4 10

Personal Income:

Income Freq % target
< $50k 1463 24.9 24
$100k - $149k 1123 19.1 21
$150k + 630 10.7 11
$50k - $99k 2656 45.2 44


Correlation Matrix betweenn key IV

  • Dream job
  • Career Satisfaction
  • Job satisfactkion
  • Life satisfaction
  • -Do over (reverse - not a do over)
  • -Regret (reverse - not regret)

Contingency table: Dream job & Do Over: full pop

Do Over (%)
Contingency table Yes No Total DmJ
Dream job: No 25.8 14.0 39.8
Dream job: Yes 29.0 31.2 60.2

Contingency table: Dream job & Do over: Age ver 30 years

Do Over (%)
Contingency table Yes No Total DmJ
Dream job: No 27.1 15.4 42.5
Dream job: Yes 28.3 29.3 57.6

Working Population (FT & PT)

Full Population (working & now-working)

  • no intent to quit
  • no job satisfaction


Age & Gender:

After cleaning there are still too many 35 year old males. This excess is likely bad survey farms.



Line of Work

Line of Work Dream Job % Do over % Career Sat Z Intent to Quit Z Regret Z Job Sat Z Life Sat Z
Computer, Math 74 49 0.33 0.02 -0.19 0.28 0.26
Engr, Sciences 67 45 0.14 -0.14 -0.23 0.18 0.22
Creative, Sports, Media 66 51 -0.28 0.09 0.06 -0.06 -0.25
Healthcare Practitioner 64 49 0.12 -0.13 -0.16 0.05 0.08
Construction, Production, Mainenance 63 60 -0.01 0.26 0.17 0.04 0.05
Educ, Library 62 52 -0.01 -0.17 -0.09 -0.07 0.03
Management 62 58 0.26 -0.02 -0.10 0.14 0.16
Community, Social Service 59 47 -0.08 -0.08 -0.05 -0.01 -0.16
Food Preparation, Personal Care 59 64 -0.30 0.29 0.23 -0.18 0.02
Business and Financial 58 55 0.03 0.01 0.00 -0.03 -0.03
Healthcare Support 54 57 -0.13 0.03 0.13 -0.04 -0.13
Legal 54 53 0.00 -0.24 -0.07 0.06 -0.29
Sales 46 63 -0.26 0.19 0.26 -0.22 -0.18
Office, Admin Support 45 65 -0.36 0.15 0.32 -0.17 -0.27
Transportation 45 54 0.12 0.09 0.03 -0.01 0.23
Military, Protection 42 51 0.02 -0.06 0.00 -0.27 -0.13

Line of Work N Dream Job % Do over % Career Sat Career Sat sd Intent to Quit Intent to Quit sd Regret Regret sd Job Sat Job Sat sd Life Sat Life Sat sd
Computer, Math 507 74 49 5.5 1.2 3.2 1.5 3.0 1.1 6.6 2.1 5.1 1.3
Engr, Sciences 247 67 45 5.3 1.2 2.9 1.5 3.0 1.1 6.4 2.3 5.1 1.3
Creative, Sports, Media 204 66 51 4.7 1.5 3.3 1.6 3.3 1.2 5.8 2.3 4.4 1.4
Healthcare Practitioner 437 64 49 5.2 1.3 3.0 1.6 3.0 1.2 6.1 2.4 4.9 1.4
Construction, Production, Mainenance 331 63 60 5.1 1.4 3.6 1.5 3.4 1.1 6.0 2.3 4.8 1.4
Educ, Library 886 62 52 5.1 1.3 2.9 1.6 3.1 1.2 5.8 2.3 4.8 1.4
Management 453 62 58 5.4 1.2 3.1 1.5 3.1 1.1 6.3 2.3 5.0 1.4
Community, Social Service 180 59 47 5.0 1.4 3.0 1.6 3.2 1.2 5.9 2.4 4.5 1.7
Food Preparation, Personal Care 183 59 64 4.7 1.5 3.6 1.7 3.5 1.2 5.5 2.3 4.8 1.4
Business and Financial 641 58 55 5.1 1.4 3.2 1.6 3.2 1.1 5.9 2.3 4.7 1.4
Healthcare Support 319 54 57 4.9 1.4 3.2 1.6 3.4 1.2 5.9 2.3 4.6 1.4
Legal 161 54 53 5.1 1.4 2.8 1.4 3.1 1.2 6.1 2.3 4.3 1.6
Sales 379 46 63 4.7 1.5 3.5 1.7 3.5 1.2 5.4 2.3 4.5 1.5
Office, Admin Support 347 45 65 4.6 1.6 3.4 1.7 3.6 1.3 5.6 2.4 4.4 1.5
Transportation 104 45 54 5.2 1.4 3.3 1.6 3.3 1.3 5.9 2.5 5.1 1.2
Military, Protection 81 42 51 5.1 1.5 3.1 1.6 3.2 1.1 5.3 2.1 4.6 1.4



Correlations between each DV and employemnt variables

IV Jobs Employers Lines of Work Job tenure Promotions Init intentionality Init control
Regret 0.148 0.153 0.161 -0.123 -0.025 -0.378 -0.187
Do over 0.100 0.121 0.126 -0.048 -0.005 -0.187 -0.064
Intent Quit 0.050 0.060 0.158 -0.154 -0.017 -0.168 0.003
Job Satisfaction -0.110 -0.111 -0.126 0.052 0.047 0.265 0.222
Dream job -0.135 -0.118 -0.058 -0.057 0.008 0.262 0.204
Career Sat -0.160 -0.164 -0.145 0.112 0.098 0.397 0.359
Life Sat -0.196 -0.184 -0.127 0.091 0.011 0.357 0.352


Line of Work Groups (combined low volume industries)

line_work_currnt_rcnt_fewr char_line_work_currnt_rcnt n
Arts, Design, Entmt, Sports, Media Arts, Design, Entertainment, Sports, and Media 220
Business and Financial Business and Financial Operations 692
Community & Social Service Community and Social Service 186
Computer & Math Computer and Mathematical 554
Construction, Production, Mainenance Building and Grounds Cleaning and Maintenance 28
Construction, Production, Mainenance Construction and Extraction 149
Construction, Production, Mainenance Farming, Fishing, and Forestry 37
Construction, Production, Mainenance Installation, Maintenance, and Repair 45
Construction, Production, Mainenance Production 108
Educa & Library Educational Instruction and Library 936
Engr & Sciences Architecture and Engineering 156
Engr & Sciences Life, Physical, and Social Science 111
Food Preparation, Personal Care Food Preparation and Serving Related 104
Food Preparation, Personal Care Personal Care and Service 91
Healthcare Practitioners Healthcare Practitioners and Technical 459
Healthcare Support Healthcare Support 349
Legal Legal 165
Management Management 495
Military & Protection Military Specific 22
Military & Protection Protective Service 66
Office & Admin Support Office and Administrative Support 369
Sales Sales and Related 409
Transportation Transportation and Material Moving 112
NA NA 9


Do over & Dream Job by Age



Other demographics:

Employment:

Employment Freq
Working full-time 4645
Working part-time 359
Retired 338
Unemployed and currently looking for work 191
Homemaker or full-time carer 150
Unable to work 80
Unemployed and not currently looking for work 61
Other 48

Employment:

Employment Freq
I have never been self-employed 3828
I am not currently self-employed, but I have been self-employed in the past 1040
I am currently self-employed 1004

Education:

Education Freq
Bachelor’s degree (e.g., BA, BS) 3395
Master’s degree (e.g., MA, MS, MEd) 1474
Doctorate degree (e.g., PhD, EdD) 516
Professional degree (e.g., MD, DDS, DVM, JD) 487

Income:

Income_num Freq
< $29k 742
$30 - 49K 721
$50 - $59k 698
$60 - $7k 814
$75 - $99k 1144
$100 - $149k 1123
$150 - $199k 378
> $200k 252

Marital Status:

Marital Status Freq
Married or domestic partnership 3580
Single 1613
Separated or Divorced 528
Widowed 130

Children:

Children Freq
0 2304
1 1195
2 1531
3 plus 840


Do Over:

If you could start your professional career over at the very beginning, would you target a different career?

Gender:

Gender No Yes Yes %
Man 1123 1403 55.5
Woman 1497 1790 54.5

Age (by decade):

Age No Yes Yes %
20’s 408 434 51.5
30’s 752 1002 57.1
40’s 538 733 57.7
50’s 513 647 55.8
60’s 430 392 47.7

Education:

Education No Yes Yes %
BachelorS 1465 1918 56.7
Masters 708 763 51.9
PhD & Prof 468 527 53.0

Income:

Income No Yes Yes %
< $29k 303 438 59.1
$30 - 49K 263 454 63.3
$50 - $59k 305 391 56.2
$60 - $7k 360 451 55.6
$75 - $99k 528 612 53.7
$100 - $149k 552 566 50.6
$150 - $199k 190 184 49.2
> $200k 140 112 44.4


Marital Status:

Marital Status No Yes Yes %
Married or domestic partnership 1650 1913 53.7
Separated or Divorced 204 322 61.2
Single 716 893 55.5
Widowed 62 68 52.3

Children:

Children No Yes Yes %
0 1035 1261 54.9
1 517 672 56.5
2 693 832 54.6
3 plus 395 442 52.8

Children & Gender:

Children gender_3 No Yes Yes %
0 Man 424 552 56.6
0 Woman 596 699 54.0
1 Man 219 318 59.2
1 Woman 295 351 54.3
2 Man 322 363 53.0
2 Woman 370 469 55.9
3 plus Man 158 169 51.7
3 plus Woman 235 271 53.6


Dream Job:

Are you currently working in or towards your “dream job”?

Gender:

Gender No Yes Yes %
Man 878 1654 65.3
Other 17 19 52.8
Woman 1438 1863 56.4

Age (by decade):

Age No Yes Yes %
20’s 201 641 76.1
30’s 470 1289 73.3
40’s 512 762 59.8
50’s 599 569 48.7
60’s 551 275 33.3

Education:

Education No Yes Yes %
Bachelor’s degree (e.g., BA, BS) 1450 1942 57.3
Doctorate degree (e.g., PhD, EdD) 183 333 64.5
Master’s degree (e.g., MA, MS, MEd) 515 959 65.1
Professional degree (e.g., MD, DDS, DVM, JD) 185 302 62.0

Income:

Income No Yes Yes %
< $29k 451 289 39.1
$30 - 49K 358 363 50.3
$50 - $59k 269 429 61.5
$60 - $7k 308 506 62.2
$75 - $99k 382 762 66.6
$100 - $149k 371 752 67.0
$150 - $199k 125 252 66.8
> $200k 69 183 72.6


Marital Status:

Marital Status No Yes Yes %
Married or domestic partnership 1374 2203 61.6
Separated or Divorced 286 242 45.8
Single 594 1019 63.2
Widowed 70 60 46.2

Children:

Children No Yes Yes %
0 974 1328 57.7
1 440 755 63.2
2 576 954 62.4
3 plus 341 499 59.4

Children & Gender:

Children gender_3 No Yes Yes %
0 Man 393 584 59.8
0 Woman 572 728 56.0
1 Man 159 380 70.5
1 Woman 278 372 57.2
2 Man 204 484 70.3
2 Woman 371 470 55.9
3 plus Man 121 206 63.0
3 plus Woman 216 293 57.6

Region:

Region No Yes Yes %
MidAtlantic 240 349 59.3
Midwest 523 734 58.4
Northeast 482 749 60.8
South 459 687 59.9
Southwest & Mtn 318 518 62.0
West 310 497 61.6







SCALES:

Income:

all income groups & 8 groups

Similar to Killingworth


HH & Personal Income



Excess Response per state, compared to US census adult population