Product Sales Analysis
By: Omkar Nitin Sadekar

Project Report


INTRODUCTION
Sales data is critical for both small and large businesses. It includes metrics such as Total Sales, Profits, Losses, Discounts, Markets, Regions, and so on. It enables managers to examine sales from a variety of perspectives and determine what is and is not working.It also provides information and reporting so that sales managers and executives can determine which regions are meeting their goals and which are not, which salespeople are performing well and which are not, and so on. One of the primary causes of low product sales is a failure to accurately capture customer needs. We can identify the needs of our most profitable customers and potential customers by analyzing sales performance, and then develop sales measures to improve business performance. Traditional sales activities rely on the person in charge’s intuition and experience. It is intuitive to discover the causes of failure and success through objective sales analysis and to share sophisticated sales know-how with your team. Based on past data, sales analytics allows us to identify market opportunities, grasp trends in sales performance, and predict “how much your company’s products will sell in a certain period in the future.”[1]

Big Data Analytics for Customer-Centered Processes
In a competitive market, managing analytics and dealing with external processes such as retail and customer applications can be difficult. Recently, Big Data Analytics has provided an advantage and a significant jump in knowing the Total Accessible Market as well as the niches. A few market leaders have broken the code and are achieving outstanding growth in Sales and Customer Interaction. These firms are unquestionably benefiting from the First Mover Advantage in the field of Big Data Analytics. For example, consumer goods companies such as Proctor & Gamble began studying sales trends and estimating product performance in the market. They started by generating high-quality actionable insights in order to identify the parameters of product marketing. Companies such as P&G pioneered the Marketing-Mixed Analytics discipline in order to communicate with individual customers while putting a competitive product on the market. They began by gathering data from vendors to better understand how different channels influenced their customers (grocers) and consumers (Product Users). Companies can harness the power of Big Data and utilize these tools to test marketing campaigns for various groups of society. It is now necessary to stay up with the pace of Analytics 4.0, which is the introduction of AI in analytics and automated data channeling systems. Many organizations have yet to implement technologies and methods in the recent period of Analytics 2.0 and Analytics 3.0 when Big data hit the market and executives recognized its powers to provide high-quality actionable insights from a large pool of data. Making an entire firm data literate and expecting employees and senior management to interact fluidly in order to exploit data to achieve corporate goals is not as simple as it seems.[1]

Business Objectives
We intend to discover KPIs and conduct sales analyses using the data in the Dataset. With these actionable insights, we will be able to develop strategies for improved customer interaction and the expansion of the sales pipeline. “What are the profits per segment and profit per market?” for example. Which sales segment has the best performance? Which departments are experiencing losses? or What is the order priority for the majority of the products? We can optimize the supply chain, reduce delivery wait times, and manage inventory with these insights. With these findings, we could also conduct a customer churn analysis.[2]

Plan of Action
We intend to begin the Analysis with descriptive statistics of the numerical variables we intend to examine. We intend to plot graphs using visualization libraries such as ggplo2 and RColorBrewer to gain a better understanding of the relationship between variables. We hope to gain actionable insights for our business problems as the analysis progresses, and we will use visualization tools to visualize the findings.





ANALYSIS


Task 1: table for Descriptive Statistics

•We intend to find the Descriptives(Mean,Standard Deviation, Range and Median) for following categorical variables: Price, Total Sales, Total Loss, Net Sale and Profits.
Table for Descriptives
Mean StDev Min Max Median
Price 548.41 293.95 151.72 3558.00 500.84
Total Sale 3107.40 2574.06 349.26 29284.09 2481.89
Total Loss 823.86 1007.93 0.00 11527.92 578.32
Net Sale 2283.54 1691.58 307.46 17756.17 1915.69
Profits 1066.54 901.22 -158.13 8641.56 834.35


•Inference: Descriptive Statistics is the first and foremost step for Data Analysis. It gives us a clear understanding of the DataSet and the Goals associated with the Business Question we intend to solve further in the Analysis.


Task 2: Visualizing the Numerical Variables

Task 2.1: Visualizing the average and Distribution of Prices using BoxPlot and Histogram respectively


•Inference: Using the BoxPlot, We infer that The Average Product Price Across the Inventory is $500 and the Distribution of Product Prices can be seen in the Histogram


Task 2.2: Visualizing the average and Distribution of Total Sales using BoxPlot and Histogram respectively


•Inference: Using the BoxPlot, We infer that The Average Sale Across the Prodcuts is $250 and the Distribution of Total Sales can be seen in the Histogram


Task 2.3: Visualizing the average and Distribution of Total losses using BoxPlot and Histogram respectively


•Inference: Using the BoxPlot, We infer that The Average Loss Across the Prodcuts is $500 and the Distribution of Total Losses can be seen in the Histogram


Task 2.4: Visualizing the average and Distribution of Net Sale using BoxPlot and Histogram respectively


•Inference: Using the BoxPlot, We infer that the Average Net Sale Across the Prodcuts is $2283 and the Distribution of Net Sale can be seen in the Histogram


Task 3: Categorical Variables and their Counts

Task 3.1: Visualizing the Total Count of Markets using Bar Graph


•Inference:There are total 62 Categories in African Market, 302 Catgories in Asia Pacific Market, 261 Categories in European Market, 205 Categories in LATAM Market, 170 Categories in USCA Market.


Task 3.2: Visualizing the Total Count of Segments using Bar Graph


•Inference: There are total 553 Categories in Consumer Segment, 292 Categories in Corporate Segment and 155 Categories in the Office Segment


Task 3.3: Visualizing the Total Count of Departments using Pie Chart


•Inference:Within Departments, There are 30.9% of Furniture, 35.5% of Technology and and 33.6% of Office Supplies Products


Task 3.4: Visualizing the Priority of Delivery Orders using Pie Chart


•Inference:Priority of Order is crucial when with comes to delivering the product to a consumer. It adds value to the Customer Experience and may directly affect the customer Churn rate


Task 4: Critical Business Questions for the Owners

Question1: What is the Total Sale per Market?

Using a BarPlot, we can visualize the Total Sale per Market


•Inference:From the above BarPlot, We can Infer that European Market has the Highest Sale and USCA has the lowest among the Markets.


Question2: What are the Profits Per Segment?

Using a BoxPlot, we can visualize the Profits per Segment


•Inference:From the above BoxPlot, We can Infer that Median Profits in all the Three Segments i.e Consumer, Corporate and Home Office Supplies is almost the same. Though there are few outliers, A few products in the Corporate and Consumer Segment are quite profitable


Question3: Which Market has the Highest Profits?

Using a PieChart, we can visualize the Profits per Market


•Inference:From the above PieChart, We can Infer that Profits in Asia Pacific and European Region is the highest followed by LATAM, USCA and Africa being the least Profit yeilding Market


Task 5: Finding Profits in Central American Region

Question1: What is the Total Profits in the Central American Region?

Using a BoxPlot, we can visualize the Total Profits in Cetral American Region
Table for Descriptives
OrderID OrderDate ShipDate ProductID CustomerID CustomerName City State Country Region Market Segment Department Division ProductName OrderPriority ShipMode Price Quantity Discount ShippingCost_Product Sales_Total Returns LossPerReturn Total_loss Net_Sale Profits
MX-2015-EG1390082-42333 11/20/2020 11/22/2020 TEC-CO-3601 EG-1390082 Emily Grady Zapopan Jalisco Mexico Central America LATAM Consumer Technology Copiers Brother Ink, High-Speed High Same Day 537.22 7 0.30 41.21 2343.91 2 580.20 1160.40 1183.51 131.29
MX-2015-RB1946593-42369 12/22/2020 12/25/2020 OFF-PA-3989 RB-1946593 Rick Bensley Managua Managua Nicaragua Central America LATAM Home Office Office Supplies Paper Eaton Cards & Envelopes, Recycled Critical Same Day 270.24 7 0.18 43.35 1247.73 1 291.86 291.86 955.87 269.50
MX-2012-TT2146055-41213 10/12/2020 10/14/2020 TEC-CO-3598 TT-2146055 Tonja Turnell El Progreso Yoro Honduras Central America LATAM Home Office Technology Copiers Brother Fax Machine, Laser Medium First Class 403.98 4 0.27 43.66 1004.98 1 436.30 436.30 568.68 105.09
MX-2015-EM1420082-42161 6/15/2020 6/18/2020 TEC-CO-4593 EM-1420082 Evan Minnotte San Andrés Tuxtla Veracruz Mexico Central America LATAM Home Office Technology Copiers Hewlett Wireless Fax, Laser Low Standard Class 655.91 4 0.25 38.78 1812.61 1 708.38 708.38 1104.23 346.14
MX-2015-LE1681082-42075 3/18/2020 3/22/2020 TEC-AC-5887 LE-1681082 Laurel Elliston Culiacán Sinaloa Mexico Central America LATAM Consumer Technology Accessories SanDisk Numeric Keypad, Bluetooth Critical First Class 261.12 6 0.16 40.14 1075.20 1 282.01 282.01 793.20 269.85
US-2015-HA1490598-42291 10/8/2020 10/12/2020 TEC-CO-4575 HA-1490598 Helen Abelman San Miguelito Panama Panama Central America LATAM Consumer Technology Copiers Hewlett Fax Machine, Color High Standard Class 534.35 5 0.30 42.88 1655.82 1 577.10 577.10 1078.73 342.53
MX-2014-JL1523593-41776 5/6/2020 5/9/2020 TEC-CO-3704 JL-1523593 Janet Lee León León Nicaragua Central America LATAM Consumer Technology Copiers Canon Personal Copier, Digital Critical Second Class 528.92 6 0.28 41.24 2037.49 1 571.23 571.23 1466.26 540.71
MX-2012-PN1877582-41144 8/8/2020 8/12/2020 TEC-CO-3605 PN-1877582 Parhena Norris León Guanajuato Mexico Central America LATAM Home Office Technology Copiers Brother Personal Copier, Digital High Standard Class 339.66 5 0.20 41.81 1149.59 1 366.83 366.83 782.76 134.61
MX-2014-TB2162582-41903 9/21/2020 9/23/2020 OFF-PA-4461 TB-2162582 Trudy Brown Querétaro Querétaro Mexico Central America LATAM Consumer Office Supplies Paper Green Bar Cards & Envelopes, 8.5 x 11 Medium First Class 325.10 8 0.21 39.94 1735.11 2 351.11 702.22 1032.90 148.75
US-2015-TC2114582-42147 5/3/2020 5/6/2020 FUR-CH-5412 TC-2114582 Theresa Coyne Mexico City Distrito Federal Mexico Central America LATAM Corporate Furniture Chairs Novimex Swivel Stool, Black Medium Second Class 409.25 5 0.27 38.70 1300.26 1 441.99 441.99 858.27 346.53
MX-2015-JE1574555-42278 10/2/2020 10/4/2020 TEC-CO-3605 JE-1574555 Joel Eaton La Ceiba Atlántida Honduras Central America LATAM Consumer Technology Copiers Brother Personal Copier, Digital Critical First Class 434.11 7 0.21 38.77 2129.24 2 468.84 937.68 1191.56 438.62
MX-2015-HM1498051-42199 7/25/2020 7/28/2020 FUR-CH-5457 HM-1498051 Henry MacAllister Villa Nueva Guatemala Guatemala Central America LATAM Consumer Furniture Chairs Office Star Swivel Stool, Set of Two Low Standard Class 502.38 5 0.28 38.73 1614.92 1 542.57 542.57 1072.35 319.58
MX-2013-JK1573082-41628 12/1/2020 12/4/2020 OFF-ST-6033 JK-1573082 Joe Kamberova Guadalajara Jalisco Mexico Central America LATAM Consumer Office Supplies Storage Smead File Cart, Single Width High Standard Class 493.68 6 0.30 40.17 1832.44 1 533.17 533.17 1299.26 343.12
MX-2012-LR1703539-41271 12/3/2020 12/6/2020 FUR-BO-4858 LR-1703539 Lisa Ryan Ilopango San Salvador El Salvador Central America LATAM Corporate Furniture Bookcases Ikea Floating Shelf Set, Pine Low Standard Class 607.84 7 0.29 39.38 2745.30 2 656.47 1312.93 1432.37 337.28
MX-2015-DR1294039-42321 11/4/2020 11/8/2020 TEC-CO-4568 DR-1294039 Daniel Raglin Sonsonate Sonsonate El Salvador Central America LATAM Home Office Technology Copiers Hewlett Copy Machine, Color High Standard Class 498.46 4 0.27 39.02 1299.42 0 538.34 0.00 1299.42 696.81
MX-2015-AF1088582-42316 11/24/2020 11/27/2020 TEC-CO-3707 AF-1088582 Art Foster Mexico City Distrito Federal Mexico Central America LATAM Consumer Technology Copiers Canon Wireless Fax, Color Medium Standard Class 655.79 4 0.19 42.95 1952.96 1 708.25 708.25 1244.71 625.13
MX-2015-HL1504039-42333 11/18/2020 11/22/2020 TEC-CO-3678 HL-1504039 Hunter Lopez Mejicanos San Salvador El Salvador Central America LATAM Consumer Technology Copiers Canon Copy Machine, Color Medium Standard Class 676.11 6 0.28 41.07 2674.38 1 730.20 730.20 1944.18 899.49
US-2015-GH1442555-42259 9/11/2020 9/15/2020 OFF-AP-3859 GH-1442555 Gary Hwang Tegucigalpa Francisco Morazán Honduras Central America LATAM Consumer Office Supplies Appliances Cuisinart Blender, White Critical Second Class 410.52 12 0.20 41.37 3444.55 4 443.36 1773.45 1671.11 154.53
US-2014-DK1289555-42000 12/1/2020 12/3/2020 FUR-BO-5941 DK-1289555 Dana Kaydos San Pedro Sula Cortés Honduras Central America LATAM Consumer Furniture Bookcases Sauder 3-Shelf Cabinet, Mobile High Second Class 420.72 6 0.14 41.87 1919.70 1 454.38 454.38 1465.32 601.79
MX-2015-SP2062093-42328 11/9/2020 11/11/2020 TEC-AC-5887 SP-2062093 Stefania Perrino Tipitapa Managua Nicaragua Central America LATAM Corporate Technology Accessories SanDisk Numeric Keypad, Bluetooth Critical Second Class 334.50 7 0.06 43.31 1897.84 2 361.26 722.52 1175.32 663.80
MX-2013-JS1594093-41349 3/16/2020 3/18/2020 TEC-AC-4186 JS-1594093 Joni Sundaresam Managua Managua Nicaragua Central America LATAM Home Office Technology Accessories Enermax Router, Erganomic High Second Class 491.52 4 0.29 43.05 1223.72 0 530.84 0.00 1223.72 596.26
MX-2014-TB2105539-41717 3/16/2020 3/19/2020 FUR-CH-5456 TB-2105539 Ted Butterfield San Salvador San Salvador El Salvador Central America LATAM Consumer Furniture Chairs Office Star Swivel Stool, Red High Second Class 381.92 4 0.21 42.29 1037.71 0 412.47 0.00 1037.71 556.61
MX-2013-JC1610539-41469 7/3/2020 7/5/2020 TEC-AC-5224 JC-1610539 Julie Creighton Cuscatancingo San Salvador El Salvador Central America LATAM Corporate Technology Accessories Memorex Router, Erganomic Medium Second Class 638.04 5 0.18 42.52 2403.36 1 689.08 689.08 1714.28 647.56
MX-2012-SC2077082-41265 12/9/2020 12/11/2020 FUR-CH-5773 SC-2077082 Stewart Carmichael Morelia Michoacán Mexico Central America LATAM Corporate Furniture Chairs SAFCO Executive Leather Armchair, Adjustable High Second Class 397.42 3 0.05 40.10 1012.35 0 429.21 0.00 1012.35 637.74
US-2014-SW2027598-41641 1/23/2020 1/27/2020 FUR-BO-5952 SW-2027598 Scott Williamson Panama City Panama Panama Central America LATAM Consumer Furniture Bookcases Sauder Corner Shelving, Metal Critical Second Class 384.82 7 0.16 39.18 1988.48 1 415.61 415.61 1572.88 697.27
US-2015-DL1331555-42329 11/19/2020 11/23/2020 OFF-ST-5692 DL-1331555 Delfina Latchford Tegucigalpa Francisco Morazán Honduras Central America LATAM Consumer Office Supplies Storage Rogers File Cart, Industrial Medium First Class 376.56 7 0.04 39.83 2251.67 2 406.68 813.37 1438.30 626.39
MX-2015-RK1930082-42206 7/7/2020 7/9/2020 TEC-CO-4568 RK-1930082 Ralph Kennedy Mexicali Baja California Mexico Central America LATAM Consumer Technology Copiers Hewlett Copy Machine, Color Critical Second Class 326.39 4 0.16 39.43 938.95 0 352.50 0.00 938.95 509.95
MX-2014-CS1186082-41976 12/10/2020 12/13/2020 FUR-BO-3897 CS-1186082 Cari Schnelling Villahermosa Tabasco Mexico Central America LATAM Consumer Furniture Bookcases Dania Floating Shelf Set, Metal Medium Same Day 510.13 6 0.15 40.29 2359.92 1 550.94 550.94 1808.98 535.29
US-2013-DK1283598-41395 5/5/2020 5/7/2020 TEC-MA-5510 DK-1283598 Damala Kotsonis Arraiján Panama Panama Central America LATAM Corporate Technology Machines Okidata Printer, Durable High Second Class 364.90 6 0.13 41.95 1653.08 1 394.09 394.09 1258.99 408.57
MX-2014-EH1412593-41800 6/17/2020 6/20/2020 FUR-CH-5457 EH-1412593 Eugene Hildebrand Managua Managua Nicaragua Central America LATAM Home Office Furniture Chairs Office Star Swivel Stool, Set of Two Medium First Class 619.84 6 0.23 41.06 2617.30 1 669.43 669.43 1947.87 743.52
MX-2013-AY1055582-41604 11/20/2020 11/22/2020 OFF-ST-4266 AY-1055582 Andy Yotov Azcapotzalco Distrito Federal Mexico Central America LATAM Corporate Office Supplies Storage Fellowes Lockers, Blue High Standard Class 564.66 6 0.20 41.41 2461.91 1 609.83 609.83 1852.08 991.79
MX-2014-RR1931551-41900 9/14/2020 9/18/2020 OFF-ST-4057 RR-1931551 Ralph Ritter Amatitlán Guatemala Guatemala Central America LATAM Consumer Office Supplies Storage Eldon File Cart, Single Width High Second Class 406.74 5 0.00 43.22 1817.60 1 439.28 439.28 1378.32 700.46
US-2014-JP1546055-41991 12/13/2020 12/15/2020 FUR-BO-3900 JP-1546055 Jennifer Patt Tegucigalpa Francisco Morazán Honduras Central America LATAM Corporate Furniture Bookcases Dania Floating Shelf Set, Traditional Critical Same Day 285.48 5 0.00 42.34 1215.70 0 308.32 0.00 1215.70 597.95
MX-2015-LL1684082-42315 11/8/2020 11/10/2020 TEC-CO-5992 LL-1684082 Lauren Leatherbury Chetumal Quintana Roo Mexico Central America LATAM Consumer Technology Copiers Sharp Copy Machine, Laser Medium Standard Class 627.12 6 0.16 39.46 2923.92 1 677.29 677.29 2246.64 1199.27
MX-2012-GZ1447051-41265 12/15/2020 12/19/2020 TEC-MA-5498 GZ-1447051 Gary Zandusky Mixco Guatemala Guatemala Central America LATAM Consumer Technology Machines Okidata Card Printer, Red Medium Second Class 957.24 9 0.21 39.99 6446.07 3 1033.82 3101.46 3344.61 1176.83
MX-2014-SB2018539-41828 7/16/2020 7/20/2020 OFF-AP-3856 SB-2018539 Sarah Brown Ilopango San Salvador El Salvador Central America LATAM Consumer Office Supplies Appliances Cuisinart Blender, Black Critical Second Class 327.12 7 0.00 42.43 1992.83 2 353.29 706.58 1286.25 662.20
MX-2013-BM1114082-41632 12/6/2020 12/10/2020 FUR-CH-5807 BM-1114082 Becky Martin Coyoacán Distrito Federal Mexico Central America LATAM Consumer Furniture Chairs SAFCO Swivel Stool, Red High Same Day 418.70 6 0.17 41.61 1835.47 1 452.20 452.20 1383.27 683.51
MX-2015-LE1681082-42075 3/17/2020 3/19/2020 FUR-BO-3893 LE-1681082 Laurel Elliston Culiacán Sinaloa Mexico Central America LATAM Consumer Furniture Bookcases Dania Corner Shelving, Metal Critical First Class 344.45 5 0.15 43.66 1245.61 0 372.01 0.00 1245.61 519.27
MX-2012-MH1778582-40912 1/19/2020 1/22/2020 TEC-AC-4155 MH-1778582 Maya Herman Mérida Yucatán Mexico Central America LATAM Corporate Technology Accessories Enermax Keyboard, Bluetooth High Standard Class 372.56 6 0.00 42.28 1981.68 1 402.36 402.36 1579.32 1008.46
MX-2014-SH2039582-41895 9/13/2020 9/16/2020 TEC-AC-5135 SH-2039582 Shahid Hopkins Salina Cruz Oaxaca Mexico Central America LATAM Consumer Technology Accessories Logitech Router, Erganomic Medium Standard Class 640.26 5 0.20 40.65 2357.79 1 691.48 691.48 1666.31 637.02
MX-2015-OT1873082-42105 4/19/2020 4/22/2020 TEC-PH-3786 OT-1873082 Olvera Toch Tlalnepantla México Mexico Central America LATAM Consumer Technology Phones Cisco Audio Dock, VoIP High First Class 392.88 4 0.03 41.20 1359.57 0 424.31 0.00 1359.57 694.49
US-2015-PJ1901582-42280 10/25/2020 10/27/2020 TEC-PH-5246 PJ-1901582 Pauline Johnson Tepic Nayarit Mexico Central America LATAM Consumer Technology Phones Motorola Audio Dock, Cordless High Standard Class 502.44 6 0.16 41.27 2284.68 1 542.64 542.64 1742.04 486.72
US-2015-AH1019582-42318 11/16/2020 11/19/2020 TEC-CO-3683 AH-1019582 Alan Haines Atlixco Puebla Mexico Central America LATAM Corporate Technology Copiers Canon Fax and Copier, Digital Medium Standard Class 658.26 6 0.16 42.51 3062.57 1 710.92 710.92 2351.65 791.45
MX-2014-BD1177039-41817 6/25/2020 6/29/2020 FUR-CH-4545 BD-1177039 Bryan Davis San Salvador San Salvador El Salvador Central America LATAM Consumer Furniture Chairs Harbour Creations Rocking Chair, Black Medium Standard Class 632.20 8 0.27 41.67 3358.69 2 682.78 1365.55 1993.14 362.44
MX-2014-SK1999082-41902 9/15/2020 9/19/2020 TEC-PH-5830 SK-1999082 Sally Knutson Reynosa Tamaulipas Mexico Central America LATAM Consumer Technology Phones Samsung Office Telephone, Full Size Critical Second Class 460.38 9 0.19 43.01 2969.08 2 497.21 994.42 1974.66 988.94
MX-2013-FH1436582-41558 10/19/2020 10/23/2020 FUR-CH-5802 FH-1436582 Fred Hopkins Puebla Puebla Mexico Central America LATAM Corporate Furniture Chairs SAFCO Steel Folding Chair, Red Medium First Class 469.98 10 0.10 39.13 3838.52 3 507.58 1522.74 2315.78 1070.07
MX-2012-DN1369082-41165 9/22/2020 9/24/2020 FUR-CH-4530 DN-1369082 Duane Noonan Morelia Michoacán Mexico Central America LATAM Consumer Furniture Chairs Harbour Creations Executive Leather Armchair, Adjustable Medium Standard Class 657.84 4 0.04 40.17 2365.43 1 710.47 710.47 1654.96 987.39
MX-2015-JD1606039-42166 6/20/2020 6/24/2020 TEC-PH-5248 JD-1606039 Julia Dunbar San Salvador San Salvador El Salvador Central America LATAM Consumer Technology Phones Motorola Audio Dock, VoIP High Standard Class 496.92 6 0.08 39.48 2506.12 1 536.67 536.67 1969.44 826.40
MX-2015-SC2068082-42277 9/5/2020 9/7/2020 FUR-CH-5443 SC-2068082 Steve Carroll Temixco Morelos Mexico Central America LATAM Home Office Furniture Chairs Office Star Executive Leather Armchair, Red High Standard Class 650.99 4 0.01 42.41 2408.28 1 703.07 703.07 1705.21 766.94
MX-2014-TP2113082-41888 9/1/2020 9/4/2020 TEC-AC-5134 TP-2113082 Theone Pippenger León Guanajuato Mexico Central America LATAM Consumer Technology Accessories Logitech Router, Bluetooth High Standard Class 644.64 6 0.19 41.61 2883.29 1 696.21 696.21 2187.08 763.95
MX-2014-RD1948039-41794 6/24/2020 6/27/2020 FUR-BO-5972 RD-1948039 Rick Duston Santa Ana Santa Ana El Salvador Central America LATAM Consumer Furniture Bookcases Sauder Stackable Bookrack, Pine Medium Standard Class 747.36 9 0.22 43.45 4855.42 2 807.15 1614.30 3241.12 1305.29
US-2012-PF1916582-40919 1/18/2020 1/22/2020 TEC-PH-3134 PF-1916582 Philip Fox San Pablo de las Salinas México Mexico Central America LATAM Consumer Technology Phones Apple Headset, VoIP Medium First Class 394.50 7 0.10 39.11 2211.58 1 426.06 426.06 1785.52 935.75
MX-2015-OT1873082-42105 4/11/2020 4/13/2020 OFF-AP-3564 OT-1873082 Olvera Toch Tlalnepantla México Mexico Central America LATAM Consumer Office Supplies Appliances Breville Blender, Silver High First Class 390.64 6 0.00 43.75 2081.34 1 421.89 421.89 1659.45 922.88
US-2013-CM1181598-41446 6/9/2020 6/12/2020 FUR-TA-5059 CM-1181598 Candace McMahon San Miguelito Panama Panama Central America LATAM Corporate Furniture Tables Lesro Conference Table, Rectangular Medium Second Class 492.06 5 0.07 38.76 2094.28 1 531.42 531.42 1562.85 856.05
MX-2012-SC2077082-41265 12/11/2020 12/13/2020 FUR-BO-3646 SC-2077082 Stewart Carmichael Morelia Michoacán Mexico Central America LATAM Corporate Furniture Bookcases Bush Stackable Bookrack, Mobile High Second Class 413.49 7 0.06 39.30 2445.66 2 446.57 893.14 1552.53 873.45
MX-2012-DV1346539-41201 10/7/2020 10/9/2020 FUR-CH-4703 DV-1346539 Dianna Vittorini Santa Ana Santa Ana El Salvador Central America LATAM Consumer Furniture Chairs Hon Swivel Stool, Red Medium Second Class 477.30 5 0.09 43.14 1956.02 0 515.48 0.00 1956.02 1027.60
MX-2014-LR1703555-41804 6/20/2020 6/24/2020 FUR-BO-5778 LR-1703555 Lisa Ryan Tegucigalpa Francisco Morazán Honduras Central America LATAM Corporate Furniture Bookcases Safco Floating Shelf Set, Mobile High Second Class 468.82 6 0.14 40.01 2179.05 1 506.33 506.33 1672.73 954.57
MX-2014-PF1912039-41924 10/25/2020 10/28/2020 TEC-CO-4766 PF-1912039 Peter Fuller San Salvador San Salvador El Salvador Central America LATAM Consumer Technology Copiers HP Copy Machine, High-Speed High Standard Class 474.27 5 0.05 42.72 2039.18 0 512.21 0.00 2039.18 1070.44
MX-2015-TP2156582-42236 8/10/2020 8/14/2020 FUR-CH-4682 TP-2156582 Tracy Poddar Saltillo Coahuila Mexico Central America LATAM Corporate Furniture Chairs Hon Rocking Chair, Black Medium First Class 423.47 6 0.00 39.12 2306.10 1 457.35 457.35 1848.75 929.79
US-2014-TP2113082-41794 6/20/2020 6/24/2020 TEC-CO-4771 TP-2113082 Theone Pippenger Mexico City Distrito Federal Mexico Central America LATAM Consumer Technology Copiers HP Fax and Copier, High-Speed Low Standard Class 491.50 6 0.03 43.05 2602.23 1 530.82 530.82 2071.41 985.47
MX-2014-JK1537082-41907 9/6/2020 9/9/2020 OFF-ST-5703 JK-1537082 Jay Kimmel Juárez Chihuahua Mexico Central America LATAM Consumer Office Supplies Storage Rogers Lockers, Wire Frame Medium Standard Class 852.30 8 0.30 40.53 4448.64 2 920.48 1840.97 2607.67 258.73
MX-2012-LC1714082-41116 7/19/2020 7/22/2020 TEC-CO-3687 LC-1714082 Logan Currie Los Mochis Sinaloa Mexico Central America LATAM Consumer Technology Copiers Canon Fax Machine, Digital High First Class 573.19 5 0.12 40.53 2319.39 0 619.05 0.00 2319.39 1215.01
MX-2012-NR1855039-41086 6/2/2020 6/6/2020 TEC-PH-5844 NR-1855039 Nick Radford Apopa San Salvador El Salvador Central America LATAM Consumer Technology Phones Samsung Speaker Phone, Full Size Critical Same Day 565.10 8 0.19 42.85 3319.05 2 610.31 1220.62 2098.43 564.28
MX-2014-WB2185093-41657 1/11/2020 1/15/2020 FUR-BO-4844 WB-2185093 William Brown Managua Managua Nicaragua Central America LATAM Consumer Furniture Bookcases Ikea 3-Shelf Cabinet, Metal High First Class 528.40 6 0.00 42.93 2912.82 1 570.67 570.67 2342.15 1270.20
MX-2012-CJ1201039-41061 6/3/2020 6/5/2020 TEC-AC-5872 CJ-1201039 Caroline Jumper Apopa San Salvador El Salvador Central America LATAM Consumer Technology Accessories SanDisk Memory Card, Bluetooth Medium Standard Class 599.64 8 0.11 42.57 3928.88 2 647.61 1295.22 2633.65 1031.87
MX-2012-NG1835582-41144 8/13/2020 8/15/2020 FUR-BO-4858 NG-1835582 Nat Gilpin Monterrey Nuevo León Mexico Central America LATAM Corporate Furniture Bookcases Ikea Floating Shelf Set, Pine Low Standard Class 424.70 6 0.00 41.05 2301.90 1 458.68 458.68 1843.22 1182.78
MX-2013-MS1736539-41452 6/21/2020 6/23/2020 TEC-MA-4195 MS-1736539 Maribeth Schnelling Soyapango San Salvador El Salvador Central America LATAM Consumer Technology Machines Epson Card Printer, White Medium Second Class 598.96 7 0.21 39.83 3033.44 1 646.88 646.88 2386.56 669.50
MX-2015-LC1688582-42329 11/23/2020 11/25/2020 OFF-ST-5711 LC-1688582 Lena Creighton Tlaquepaque Jalisco Mexico Central America LATAM Consumer Office Supplies Storage Rogers Trays, Single Width High First Class 355.70 7 0.00 43.36 2186.38 1 384.16 384.16 1802.22 840.19
US-2012-GH1466598-41073 6/11/2020 6/15/2020 FUR-CH-5808 GH-1466598 Greg Hansen Colón Colón Panama Central America LATAM Consumer Furniture Chairs SAFCO Swivel Stool, Set of Two High Second Class 490.38 7 0.11 39.73 2776.96 1 529.61 529.61 2247.35 805.54
MX-2014-ND1837039-41902 9/21/2020 9/24/2020 TEC-AC-5223 ND-1837039 Natalie DeCherney Soyapango San Salvador El Salvador Central America LATAM Consumer Technology Accessories Memorex Router, Bluetooth Medium Standard Class 642.42 6 0.20 42.29 2829.88 1 693.81 693.81 2136.06 792.42
US-2015-MC1763582-42087 3/3/2020 3/7/2020 FUR-TA-5053 MC-1763582 Matthew Clasen Zapopan Jalisco Mexico Central America LATAM Corporate Furniture Tables Lesro Coffee Table, with Bottom Storage High Standard Class 553.20 6 0.00 41.08 3072.72 1 597.46 597.46 2475.26 1625.59
MX-2012-MM1828082-41060 5/20/2020 5/23/2020 TEC-AC-4155 MM-1828082 Muhammed MacIntyre Zapopan Jalisco Mexico Central America LATAM Corporate Technology Accessories Enermax Keyboard, Bluetooth Medium Standard Class 539.48 9 0.02 40.18 4396.59 3 582.64 1747.92 2648.68 1484.53
MX-2014-KC1654051-41903 9/22/2020 9/26/2020 TEC-CO-3689 KC-1654051 Kelly Collister Mixco Guatemala Guatemala Central America LATAM Consumer Technology Copiers Canon Fax Machine, Laser Medium Standard Class 573.67 5 0.04 42.80 2539.62 1 619.56 619.56 1920.05 1002.18
MX-2014-RB1979551-41759 4/6/2020 4/10/2020 TEC-CO-6002 RB-1979551 Ross Baird Mixco Guatemala Guatemala Central America LATAM Home Office Technology Copiers Sharp Ink, Digital High Standard Class 480.14 6 0.00 39.11 2646.18 1 518.55 518.55 2127.63 987.12
MX-2015-TB2117551-42330 11/5/2020 11/8/2020 FUR-BO-5967 TB-2117551 Thomas Boland Mixco Guatemala Guatemala Central America LATAM Corporate Furniture Bookcases Sauder Library with Doors, Mobile Medium Standard Class 670.20 4 0.08 39.25 2309.34 0 723.82 0.00 2309.34 1416.26
MX-2015-DG1330082-42325 11/1/2020 11/4/2020 FUR-CH-4545 DG-1330082 Deirdre Greer León Guanajuato Mexico Central America LATAM Corporate Furniture Chairs Harbour Creations Rocking Chair, Black Medium Second Class 535.76 7 0.15 40.11 2907.00 1 578.62 578.62 2328.38 1134.08
MX-2014-Co1264082-41705 3/8/2020 3/12/2020 TEC-AC-4156 Co-1264082 Corey-Lock Toluca México Mexico Central America LATAM Consumer Technology Accessories Enermax Keyboard, Erganomic High Second Class 420.90 7 0.02 39.54 2610.59 1 454.57 454.57 2156.02 1262.91
MX-2015-EM1414093-42323 11/9/2020 11/11/2020 FUR-BO-3639 EM-1414093 Eugene Moren Managua Managua Nicaragua Central America LATAM Home Office Furniture Bookcases Bush Library with Doors, Metal Medium Standard Class 877.56 6 0.11 39.29 4450.43 1 947.76 947.76 3502.67 1810.75
MX-2015-EM1414051-42264 9/13/2020 9/16/2020 FUR-BO-3906 EM-1414051 Eugene Moren Mixco Guatemala Guatemala Central America LATAM Home Office Furniture Bookcases Dania Stackable Bookrack, Pine Low Standard Class 559.80 8 0.06 42.92 3866.34 2 604.58 1209.17 2657.17 1288.12
MX-2014-TP2113082-41831 7/25/2020 7/27/2020 FUR-BO-5786 TP-2113082 Theone Pippenger San Juan del Río Querétaro Mexico Central America LATAM Consumer Furniture Bookcases Safco Library with Doors, Mobile Medium Standard Class 777.70 5 0.25 38.69 2722.93 0 839.92 0.00 2722.93 1054.44
MX-2012-DK1289582-41066 6/23/2020 6/27/2020 TEC-CO-3608 DK-1289582 Dana Kaydos Monterrey Nuevo León Mexico Central America LATAM Consumer Technology Copiers Brother Wireless Fax, Color Medium Standard Class 908.98 6 0.15 43.12 4377.08 1 981.70 981.70 3395.38 1861.81
MX-2015-LR1703593-42324 11/11/2020 11/13/2020 TEC-PH-5829 LR-1703593 Lisa Ryan Managua Managua Nicaragua Central America LATAM Corporate Technology Phones Samsung Office Telephone, Cordless High Standard Class 558.42 11 0.09 40.30 5146.48 3 603.09 1809.28 3337.20 1107.37
MX-2015-AF1088582-42217 8/9/2020 8/13/2020 FUR-CH-4655 AF-1088582 Art Foster Acuña Coahuila Mexico Central America LATAM Consumer Furniture Chairs Hon Executive Leather Armchair, Black Medium Standard Class 637.62 4 0.00 42.00 2382.48 0 688.63 0.00 2382.48 1580.02
MX-2013-KH1669082-41585 11/16/2020 11/19/2020 OFF-AP-3577 KH-1669082 Kristen Hastings Coyoacán Distrito Federal Mexico Central America LATAM Corporate Office Supplies Appliances Breville Refrigerator, White Medium Standard Class 839.96 5 0.00 39.37 4002.95 1 907.16 907.16 3095.79 1696.01
MX-2015-PL1892593-42209 7/14/2020 7/18/2020 FUR-BO-5760 PL-1892593 Paul Lucas León León Nicaragua Central America LATAM Home Office Furniture Bookcases Safco Classic Bookcase, Metal High Standard Class 733.48 4 0.00 41.07 2769.64 0 792.16 0.00 2769.64 1709.16
MX-2015-MH1802582-42283 10/14/2020 10/16/2020 OFF-ST-6263 MH-1802582 Michelle Huthwaite Mérida Yucatán Mexico Central America LATAM Consumer Office Supplies Storage Tenex Lockers, Single Width Medium Standard Class 558.36 5 0.00 42.54 2579.10 0 603.03 0.00 2579.10 1501.49
US-2012-DV1304555-41165 9/2/2020 9/5/2020 TEC-AC-4185 DV-1304555 Darrin Van Huff Choloma Cortés Honduras Central America LATAM Corporate Technology Accessories Enermax Router, Bluetooth Medium Standard Class 873.32 10 0.08 40.39 7630.64 3 943.19 2829.56 4801.09 2263.09
MX-2015-SR2074082-42213 7/2/2020 7/6/2020 TEC-CO-6000 SR-2074082 Steven Roelle Irapuato Guanajuato Mexico Central America LATAM Home Office Technology Copiers Sharp Fax Machine, Laser High Second Class 740.12 6 0.09 39.83 3802.08 1 799.33 799.33 3002.75 1764.05
MX-2014-EH1394539-41962 11/18/2020 11/21/2020 OFF-AP-3874 EH-1394539 Eric Hoffmann San Salvador San Salvador El Salvador Central America LATAM Consumer Office Supplies Appliances Cuisinart Stove, Silver Medium Standard Class 868.72 5 0.00 42.68 4130.20 1 938.22 938.22 3191.98 1997.58
MX-2015-SC2044082-42325 11/12/2020 11/15/2020 TEC-CO-4791 SC-2044082 Shaun Chance Juárez Chihuahua Mexico Central America LATAM Corporate Technology Copiers HP Wireless Fax, High-Speed Medium Standard Class 865.39 5 0.07 39.23 3827.91 0 934.62 0.00 3827.91 2135.47
MX-2014-JK1537082-41907 9/14/2020 9/18/2020 OFF-ST-5693 JK-1537082 Jay Kimmel Juárez Chihuahua Mexico Central America LATAM Consumer Office Supplies Storage Rogers File Cart, Single Width Medium Standard Class 623.60 7 0.00 40.21 4083.73 1 673.49 673.49 3410.24 2225.02
MX-2013-RS1976582-41630 12/15/2020 12/17/2020 FUR-BO-5959 RS-1976582 Roland Schwarz Tijuana Baja California Mexico Central America LATAM Corporate Furniture Bookcases Sauder Floating Shelf Set, Metal Medium Second Class 1081.39 12 0.25 39.31 9260.79 3 1167.90 3503.70 5757.09 953.82
MX-2014-SG2047093-41676 2/7/2020 2/10/2020 FUR-BO-5941 SG-2047093 Sheri Gordon Managua Managua Nicaragua Central America LATAM Consumer Furniture Bookcases Sauder 3-Shelf Cabinet, Mobile Medium Standard Class 939.60 9 0.14 42.25 6892.25 2 1014.77 2029.54 4862.72 2592.17
MX-2015-MH1802582-42283 10/7/2020 10/9/2020 FUR-CH-4532 MH-1802582 Michelle Huthwaite Mérida Yucatán Mexico Central America LATAM Consumer Furniture Chairs Harbour Creations Executive Leather Armchair, Red Medium Standard Class 1165.17 7 0.03 43.02 7610.36 2 1258.38 2516.77 5093.60 3298.71
US-2012-LO1717082-41077 6/12/2020 6/14/2020 FUR-BO-3905 LO-1717082 Lori Olson Zapopan Jalisco Mexico Central America LATAM Corporate Furniture Bookcases Dania Stackable Bookrack, Mobile High Second Class 668.78 10 0.00 40.81 6279.70 3 722.28 2166.85 4112.85 2083.74
US-2013-CP1208598-41625 12/1/2020 12/5/2020 FUR-BO-5942 CP-1208598 Cathy Prescott Panama City Panama Panama Central America LATAM Corporate Furniture Bookcases Sauder 3-Shelf Cabinet, Pine High Standard Class 687.70 10 0.09 41.32 5844.87 2 742.72 1485.43 4359.44 1786.71
MX-2013-AA1048082-41523 9/23/2020 9/25/2020 TEC-CO-4784 AA-1048082 Andrew Allen Toluca México Mexico Central America LATAM Consumer Technology Copiers HP Personal Copier, Color Medium Standard Class 819.22 11 0.00 43.55 8532.37 3 884.76 2654.27 5878.10 3847.97
MX-2015-SK1999051-42020 1/13/2020 1/16/2020 OFF-AP-4962 SK-1999051 Sally Knutson Petapa Guatemala Guatemala Central America LATAM Consumer Office Supplies Appliances KitchenAid Refrigerator, Silver Medium Standard Class 1207.38 6 0.00 43.46 6983.52 1 1303.97 1303.97 5679.55 2816.26
MX-2012-BW1111082-41217 11/15/2020 11/17/2020 FUR-TA-3769 BW-1111082 Bart Watters Mexico City Distrito Federal Mexico Central America LATAM Corporate Furniture Tables Chromcraft Round Table, Adjustable Height Medium Standard Class 900.86 5 0.00 42.01 4294.25 0 972.93 0.00 4294.25 2659.06
MX-2013-MP1747039-41417 5/20/2020 5/23/2020 FUR-BO-3627 MP-1747039 Mark Packer Soyapango San Salvador El Salvador Central America LATAM Home Office Furniture Bookcases Bush Classic Bookcase, Traditional Medium First Class 975.36 6 0.00 41.38 5603.88 1 1053.39 1053.39 4550.49 2418.27


•Inference:From the above BoxPlot, We conclude that the Total Profit in the Central American Region is $886.5. Though, there are a few outliers ranging from $2000 to $4000. Central American Region is a high Profit yeilding Market.


Task 6: Finding Average Shipping Cost Per Market

Question1: What is the Average Shipping Cost Per Market?

Using a BarPlot, we can visualize the Average Shipping per Market

•Inference:From the above BarPlot, We can conclude that Average Shipping Cost in African, Asia Pacifc, Europe and LATAM region is almost the same whereas Shipping Cost in USCA region is the lowest. The Store can Formulate a Strategy to reduce the shipping costs for the four regions and try to reduce it in order to save costs.


Task 7: Preparing a Density Plot for Shipping Costs

•Inference:The following graph shows us the distribution of Shipping Cost.


CONCLUSION
Several factors influence market growth, sales, and profitability while reviewing market statistics. To reach a conclusion and move forward with strategy development, a thorough grasp of all elements is required. To gain a basic comprehension of the circumstance, visually attractive graphs are required. So, for each Analysis, we created a graphical representation using Bar plots, Box plots, Histograms, and Pie charts. With these data, We can conclude that Average Shipping Cost in African, Asia Pacifc, Europe and LATAM region is almost the same whereas Shipping Cost in USCA region is the lowest and the Total Profit in the Central American Region is $886.5. Though, there are a few outliers ranging from $2000 to $4000. Central American Region is a high Profit yeilding Market. The Store can Formulate a Strategy to reduce the shipping costs for the four regions and try to reduce it in order to save costs. The products in the Technology sector have the highest average sale. As a result, products for technology sale must be available at all times in the Inventory.


BIBLIOGRAPHY
1.Introduction to analytics using R, R Studio and R Markdown Short manual series by Dr. Dee Chiluiza, PhD. Retrieved from https://rpubs.com/Dee_Chiluiza/home
2.Harvard Business Review-Present Your Data Like a Pro by Joel Schwartzberg. Retrieved from https://hbr.org/2020/02/present-your-data-like-a-pro
3.Harvard Business Review-A Refresher on Statistical Significance It’s too often misused and misunderstood. by Amy Gallo. Retrieved from https://hbr.org/2016/02/a-refresher-on-statistical-significance



APPENDIX
An R Markdown file has been attached to this report. The name of the file is “Final Project R.rmd”