| Current Projections | |||||
| EPS | ROE | Stock Price | Credit Rating | Image Rating | |
|---|---|---|---|---|---|
| Year 21 | 9.5 | 0.19 | 130 | A- | 88 |
| Year 22 | 11.0 | 0.25 | 145 | A- | 90 |
Apex Athletics
Executive Summary
Strategic Vision
Best Possible Shoe
Best Possible Price
Financial Performance
Financial Performance
Financial Performance
Image Rating
Two Year Projection
Internet Market
Internet Market
Internet Market
Wholesale Market
Wholesale Market
Wholesale Market
Private-Label Market
Production Strategy
| Labor Costs | ||||
| Year 20 | ||||
| NA | EA | AP | LA | |
|---|---|---|---|---|
| Base Wage | 37933.00 | 22534.00 | 13388.00 | 13388.00 |
| Incentive Pay (per NRP) | 1.00 | 1.00 | 0.50 | 0.25 |
| Fringe Benefits (per year) | 3000.00 | 1000.00 | 1500.00 | 1000.00 |
| Overtime Pay | 12359.00 | 7526.00 | 4391.00 | 4218.00 |
| Total Compensation | 57932.00 | 34736.00 | 21108.00 | 19625.00 |
| Best Practices Training (per worker) | 1000.00 | 1000.00 | 800.00 | 800.00 |
| Supervisor Wage | 66277.00 | 39767.00 | 27616.00 | 27892.00 |
| Total Cost of Production Labor (per shoe) | 9.95 | 7.56 | 4.71 | 4.10 |
| Production Costs | ||||
| Year 20 | ||||
| NA | EA | AP | LA | |
|---|---|---|---|---|
| Capacity | 5000.00 | 2000.00 | 6000.00 | 3000.00 |
| Equipment | 5000.00 | 2000.00 | 5250.00 | 3000.00 |
| Standard Material % | 0.30 | 0.40 | 0.40 | 0.10 |
| Superior Material % | 0.70 | 0.60 | 0.60 | 0.90 |
| Number of Models | 500.00 | 450.00 | 450.00 | 50.00 |
| Enhanced Styling (k/model) | 40.00 | 34.00 | 58.00 | 64.00 |
| TQM (per pair) | 0.00 | 1.00 | 0.00 | 0.00 |
| S/Q | 8.00 | 7.70 | 8.00 | 8.00 |
| Cost of Rejects | 12417.00 | 5920.00 | 13124.00 | 1916.00 |
| Total Branded Production Costs (per pair) | 31.31 | 35.47 | 26.82 | 20.75 |
Finance Strategy
| Financials | |||
| Year 11 | Year 15 | Year 20 | |
|---|---|---|---|
| Interest Coverage Ratio | 10.84 | 42.58 | 45.71 |
| Debt to Assets Ratio | 0.32 | 0.2 | 0.07 |
| Default Risk Ratio | 4.89 | 13.21 | 3.22 |
| Risk of Default | Low | Low | Medium |
| Credit Rating | A | A+ | A+ |
| Current Ratio | 3.36 | 2.58 | 4.68 |
| Operating Profit Margin | 0.172 | 0.186 | 0.085 |
| Net Profit Margin | 0.107 | 0.124 | 0.058 |
| Dividend Payout | 0 | 0 | 0 |
| Cash Flow from Operations | 77682 | 130780 | 109953 |
| Total Principal Payments | 15900 | 9900 | 34127 |
Competitors Wholesale
Competitors Internet
Competitors Private Label
Actions
- Continue to apply pressure on Gravity Step
- Obtain celebrity endorsements
- Competitively price our shoes
- Adjust marketing strategy
- Consolidate Production
Lessons Learned
- Spend less cash
- Leverage Debt
- Dynamic strategy