Average Donation Amount by State

3,483.021

Donor Distribution by State

45,961,951

Total Donors

13,196

Donations
Insights for Donors
  • In cluster 1, it had low lifetime giving, income, homevalue, and realestate
  • In cluster 2, it had low lifetime giving, income, and home value. It had high realestate
  • In cluster 3, it had extremely high lifetime giving and high income, home value, and realestate
  • In cluster 4, it had low lifetime giving, income, home value, and realestate
  • In cluster 5, it had low lifetime value and high income, home value, and real estate
Insights for Optout Rates:
  • Utah has the most opt out rates for email.
  • Rhode Island has the most opt out rates for calls and mails.
  • It was interesting to compare all 3 maps and see how it looked like overall, email was the most common communication to opt-out of across all the states.However, it can tends to be easier to opt-out of emails.
Insights for Affinities:
  • Overall, there are few preferences for affinities across all states.
  • The top affinity across the states is the gospel affinity.
  • California has the most donors with chosen affinities which could indicate the people in this state are more outreach focused or more marketing efforts. The second state with the most affinities is Texas.
  • There were a few states that did not even have affinities like Wyoming, Minnesota, and South Dakota. These states may not be as engaged or there may not be as many donors in these states.
Insights for Per Capita total Donations:
  • Colorado has the highest donation level per capita.
Insights for Giving Over the Years
  • In 2017 the highest state that was gave was California. This was probably due to the fact that the headquarters started in this state. Furthermore, Colorado is also showing more donations.
  • Over the next two years, Colorado and Tennessee start to donate more.
  • In 2020 Texas starts to give more and Colorado gives even more.
  • In 2021 Tennessee gives way more and Colorado decreases it’s giving. Washington and Florida also notably give more in 2021 as well.