Total Donations in 2021

$6,776,022

Difference ($) between 2020-2021

$1,200,509

Total Donors in 2021

4065

Active Donors (2021)

422 

Quick Facts
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- Within the past 5 years, 32% of donations have come
from California.
- California had the most donations in the U.S. at
3265, and New Hampshire had the least at 8.
- The West donated the most amount of money out of the
four regions and has the most Presidents Circle
members.
- The Northeast has the most amount of tier levels.
U.S. Insights
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- Despite having the lowest total number of donors
among all regions, the South boasts the highest
concentration of Tier 1 donors. This elevates the
South as a formidable region, characterized by its
significant presence of Tier 1 donors.
- Northeast region appears to have the highest amount
of donors with tier classifications; however, majority
of the donors are classified as Tier 2 or Tier 3
donors, with less presence on the Tier 1 level.
- The Western region boasts nearly half of the
President's Circle accounts, totaling 19. This
significant presence significantly contributes to the
substantial amount of donations originating from the
West.
- The Southern region has consistently recorded the
highest total amount of funds received over the past
five years. Additionally, it stands out as one of the
regions with the most substantial increase in total
donations from 2020 to 2021.
Region Total Giving 2017 Total Giving 2018 Total Giving 2019 Total Giving 2020 Total Giving 2021 Total
South $810,927 $1,178,971 $1,230,329 $1,031,726 $1,581,101 $5,833,054
Northeast $428,263 $718,169 $996,908 $1,050,558 $1,147,161 $4,341,059
Midwest $676,737 $837,109 $995,500 $873,876 $925,792 $4,309,015
West $2,971,397 $2,752,988 $3,116,545 $2,616,643 $3,119,343 $14,576,915
NA $1,705 $3,180 $2,462 $2,710 $2,625 $12,682
Quick Facts
  • California has the most donations at 3265.
  • Washington has the least amount of donations at 9.
  • Within the tier levels, tier 2 has the most at 79. This is over half of tier 1.
  • 96% of donations are from Household Accounts.
Account Types in the West Region
Quick Facts
  • The state with the latest activity date is Illinois in 09/07/2019.
  • 96% of donors are household account types.
  • Minnesota has the most donations in the Midwest at 897.
  • Nebraska has the least amount of donations in the Midwest at 54.
Account Types in the West Region
Quick Facts
  • Arkansas has the most amount of donations at 494.
  • South Carolina has the least amount of donations at 9.
  • Unlike the other regions, tier 1 is the largest donation group in the South at 50.
  • Household Accounts is the largest donation group at 5%.
Account Types in the South Region
Quick Facts
  • Rhode Island has the largest amount of donations at 386.
  • New Hampshire has the least amount of donations at 8.
  • Both tier 2 and tier 3 make up the majority of donations for the Northeast; however, tier 3 has the most at 91.
  • Household Accounts are the largest account type group at 95%.
Account Types in the Northeast Region
Recommendations
  • The Southern region:
    • Significant growth seen, especially in funds received in 2021.
    • Despite cities like Miami being affluent, Florida lacks substantial donations.
    • Suggestion: Targeted outreach campaigns in Florida leveraging cities like Miami for increased donations.
  • Enhance Tier 1 Donor Acquisition in the Northeast and Midwest:
    • Higher concentration of Tier 2 and Tier 3 donors, but fewer Tier 1 donors.
    • Strategy: Convert more Tier 2 and Tier 3 donors to Tier 1 level for increased contribution.
  • Explore Opportunities in California:
    • California has the highest number of donations in the West.
    • Action: Implement targeted campaigns and donor appreciation initiatives in California.
  • Explore Tier Upgrade Opportunities:
    • Identify donors close to the next tier level and encourage increased contributions.
    • Effective in regions with more Tier 2 and Tier 3 donors.
  • Strengthen Donor Stewardship:
    • Implement robust donor stewardship programs.
    • Focus on personalized communication, recognition, and appreciation to retain donors.