Total Donors
13196
Total Lifetime Giving
$45,961,951
Average Giving per Donor
$3,483.02
Key Questions
- What is the distribution of lifetime giving among donors?
- How does giving vary by donor location and rating?
- The majority of donors are in the general giving bracket
- Donors with higher DS ratings tend to have higher lifetime giving
- Geographic location does not appear to significantly impact giving amounts
SEGMENTATION MODEL INSIGHTS
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CLASSIFICATION MODEL INSIGHTS
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| Observations | 3811 |
| Dependent variable | x2021q4_bracket.b |
| Type | Generalized linear model |
| Family | binomial |
| Link | logit |
| χ²(2) | 485.67 |
| Pseudo-R² (Cragg-Uhler) | 0.67 |
| Pseudo-R² (McFadden) | 0.64 |
| AIC | 273.64 |
| BIC | 292.38 |
| Est. | S.E. | z val. | p | |
|---|---|---|---|---|
| (Intercept) | -24.30 | 2.04 | -11.94 | 0.00 |
| giving_d | 0.05 | 0.02 | 2.23 | 0.03 |
| log(giving_lifetime + 1) | 2.07 | 0.18 | 11.25 | 0.00 |
| Standard errors: MLE |