Total Sales all Regions and Channels

$3,941,901

Total Sales - Fresh Category

$1,319,554

Number of Retail Locations

37

Number of Hotel/Cafe Locations

87

SUMMARY INSIGHTS

Research Questions

  • How do fresh sales vary by category

  • How do fresh sales vary by geography

Insights

  • Lisbon and Porto values are very similar at low dollar amounts

  • We observe clear seperation between the Hotel_Cafe and Retail_Store channels

You can add a link to an outside source: https://www.donorsearch.net/our-data/

Map of Portugal
Sales Distribution by Department and Channel
Fresh and Total Sales by City and Channel
Dataset

SEGMENTATION MODEL INSIGHTS
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CUSTOMER SEGMENTATION (CLUSTERING)

CHANNEL CLASSIFICATION MODEL INSIGHTS
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CHANNEL CLASSIFICATION MODEL
Observations 124
Dependent variable Channel.b
Type OLS linear regression
F(2,121) 75.72
R² 0.56
Adj. R² 0.55
Est. S.E. t val. p
(Intercept) -0.70 0.17 -4.18 0.00
pctFresh -0.35 0.13 -2.58 0.01
log(Detergents_Paper) 0.17 0.02 8.43 0.00
Standard errors: OLS
  • RPubs link: https://rpubs.com/devinea
  • Dataset: [Package datasetsICR version 1.0 Index]
  • References: Giordani, P., Ferraro, M.B., Martella, F.: An Introduction to Clustering with R. Springer, Singapore (2020)

ADDITIONS:

  • Changed value box icons
  • Changed value box colors
  • Made all plots interactive
  • Updated the summary insights card with information
  • Implemented the copy, print, excel, pdf feature across all tables
  • Updated title and changed dashboard theme
  • Changed acme image
  • Edited linkedin link to take user to my personal linkedin
  • Added reference tab with additional dataset info and rpubs link
  • Split third value box into 2 boxes by channel
  • Added custom CSS file so that the values in my new value boxes would fit properly