Introduction
Overview
Question 1
Number of Users Across Social Media Platforms
Number of Users for META, Snapchat, and Twitter, by year.
| Year | META | Snapchat | |
|---|---|---|---|
| 2018 | 333.31 | 91.18 | 67.50 |
| 2019 | 340.49 | 93.25 | 69.85 |
| 2020 | 365.53 | 96.55 | 72.49 |
| 2021 | 376.19 | 99.49 | 74.79 |
| 2022 | 385.94 | 101.83 | 76.54 |
| 2023 | 394.57 | 103.69 | 77.90 |
| 2024 | 402.19 | 105.28 | 79.08 |
| 2025 | 408.96 | 106.73 | 80.15 |
| 2026 | 415.03 | 108.07 | 81.15 |
| 2027 | 420.55 | 109.33 | 82.10 |
The area plot emphasizes the trend in total number of users in the United States by year and shows the proportion of users for each platform (META, Snapchat, and Twitter).
The growth in users over time is relatively stable and consistent across platforms. However, the area of META is significantly larger than the areas of its competitors, highlighting META’s dominance.
Note, the data from 2023 to 2027 is forecasted data.
Data Source:
Question 2
Revenue and Advertising Costs by Social Media Platform
The two line plots above show the numerical trends over time of social media revenue from 2014 to 2022, as well as the projected social media advertising spending in the future starting in 2022 and ending in 2028.
The first line plot shows META as the leading revenue driver throughout the years. Snapchat and Twitter have relatively low revenues in comparison to the Meta. The revenue for the past year, 2023, is $116609 million and $4601.85 million for META and Snapchat, respectively. The projected ad spend for social media in the future is projected to increase significantly, reaching over $250 billion by 2028.
In general, a positive relationship is expected between advertising spend and revenue; as ad spend increases, revenue is expected to increase as well. Employing successful advertising campaigns in the future with revenue-driven social medias will continue to result in positive return.
Note, the data in the advertising spending line plot is forecasted data.
Data Source
Question 3
Demographics of Social Media Platforms
The plot is a side-by-side bar chart of Facebook, Instagram, Snapchat, and Twitter, describing the percentage of users for each age interval. This chart allows for direct comparison of the social media platforms for each age interval and recognize the relationships.
Unsurprisingly, the 18-29 range, representing Gen Z, sees a large percent of users for each platform; this group is the first to be born into a world with access to technology and internet. After this age interval, one can see a sharp decrease in the percentage of usage by all platforms except Facebook; Facebook maintains a relatively high percentage. Holistically, as the age intervals increase, the percentage of users decreases.
Percentage of Users for Facebook, Instagram, Snapchat, and Twitter, by age intervals.
| Category | Snapchat | |||
|---|---|---|---|---|
| 18-29 | 70% | 71% | 42% | 65% |
| 30-49 | 77% | 48% | 27% | 24% |
| 50-64 | 73% | 29% | 18% | 12% |
| 65+ | 50% | 13% | 7% | 2% |
Data Source:
Conclusion
Thank You
Social Media Marketing Benefits
Social Media marketing can benefit organizations in may ways. This bar chart represents the share of respondents in descending order of percentage, showing the leading benefits of social media marketing worldwide in 2023. It can be seen that increased exposure, increased traffic, and generated leads are recognized as the top advantages resulting from social media marketing.
Data Source:
Statista