Total Sales all Regions and Channels
$3,941,901
Total Sales - Fresh Category
$1,319,554
Number of Locations
124
total sale ~ Milk
$661,598
Original Set of Research Questions Here
Insights 1
Insights 2
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| Channel | Fresh | Milk | Grocery | Frozen | Soap | Deli |
|---|---|---|---|---|---|---|
| Hotel_Cafe | 48% | 13.0% | 16% | 15% | 3% | 4.5% |
| Retail_Store | 14% | 21.9% | 38% | 4% | 18% | 3.4% |
| Channel | Fresh | Milk | Grocery | Frozen | Soap | Deli |
|---|---|---|---|---|---|---|
| Hotel_Cafe | $1,087,448 | $292,861 | $360,616 | $345,373 | $69,597 | $101,597 |
| Retail_Store | $232,106 | $368,737 | $642,695 | $75,785 | $307,850 | $57,236 |
| Region | Channel | Total | Fresh | Grocery | Milk | Frozen | Soap | Deli |
|---|---|---|---|---|---|---|---|---|
| Lisbon | Hotel_Cafe | $1,538,342 | $761,233 | $237,542 | $228,342 | $184,512 | $56,081 | $70,632 |
| Lisbon | Retail_Store | $848,471 | $93,600 | $332,495 | $194,112 | $46,514 | $148,055 | $33,695 |
| Porto | Hotel_Cafe | $719,150 | $326,215 | $123,074 | $64,519 | $160,861 | $13,516 | $30,965 |
| Porto | Retail_Store | $835,938 | $138,506 | $310,200 | $174,625 | $29,271 | $159,795 | $23,541 |
SEGMENTATION MODEL INSIGHTS
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CHANNEL CLASSIFICATION MODEL INSIGHTS
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| Observations | 124 |
| Dependent variable | Channel.b |
| Type | OLS linear regression |
| F(2,121) | 68.99 |
| R² | 0.53 |
| Adj. R² | 0.53 |
| Est. | S.E. | t val. | p | |
|---|---|---|---|---|
| (Intercept) | -1.02 | 0.12 | -8.77 | 0.00 |
| pctMilk | 0.15 | 0.26 | 0.58 | 0.56 |
| log(Detergents_Paper) | 0.19 | 0.02 | 10.60 | 0.00 |
| Standard errors: OLS |
-1. added a new category for the table -2 added a new category for the table -3 added another table -4 modified the file title - 5 changed a color to a valuebox - 6 added a title to a chart - 7 added another cluster plot - 8 changed Fresh to milk in the last code chunk - 9 added a new valuebox - 10 changed the height of a code chunk - 11 I added this tab