Total Sales all Regions and Channels

$3,941,901

Total Sales - Fresh Category

$1,319,554

SUMMARY INSIGHTS

Original Set of Research Questions Here

  • RQ1
  • RQ2
Insights

  • Insights 1

  • Insights 2

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Sales Distribution by Department and Channel
Channel Fresh Milk Grocery Frozen Soap Deli
Hotel_Cafe 48% 13.0% 16% 15% 3% 4.5%
Retail_Store 14% 21.9% 38% 4% 18% 3.4%
Fresh and Total Sales by City and Channel
Region Channel Total Fresh Grocery Milk Frozen Soap Deli
Lisbon Hotel_Cafe $1,538,342 $761,233 $237,542 $228,342 $184,512 $56,081 $70,632
Lisbon Retail_Store $848,471 $93,600 $332,495 $194,112 $46,514 $148,055 $33,695
Porto Hotel_Cafe $719,150 $326,215 $123,074 $64,519 $160,861 $13,516 $30,965
Porto Retail_Store $835,938 $138,506 $310,200 $174,625 $29,271 $159,795 $23,541
Dataset
Customer Satisfaction Survey Results
Summary Statistics of Customer Satisfaction Level
Mean Median Max Min
1.8 1.5 3 1
Product Sales by Category
Product Sales by Category
Category Total Sales Average Price (\()| Total Revenue (\))
Electronics 15000 500 7500000
Clothing 20000 100 2000000
Books 18000 30 540000
Home Decor 12000 80 960000

SEGMENTATION MODEL INSIGHTS
Write some amazingly interesting insights about the customer segmentation here!

  • Bullet 1

  • Bullet 2

  • Bullet 3

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CUSTOMER SEGMENTATION (CLUSTERING)

CHANNEL CLASSIFICATION MODEL INSIGHTS
Write some amazingly interesting insights about the channel classification
- Bullet 1
- Bullet 2
- Bullet 3
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CHANNEL CLASSIFICATION MODEL
Observations 124
Dependent variable Channel.b
Type OLS linear regression
F(2,121) 75.72
R² 0.56
Adj. R² 0.55
Est. S.E. t val. p
(Intercept) -0.70 0.17 -4.18 0.00
pctFresh -0.35 0.13 -2.58 0.01
log(Detergents_Paper) 0.17 0.02 8.43 0.00
Standard errors: OLS
Map of Portugal
  1. Changed theme from cosmo to flatly
  2. Changed sales color to green to represent money
  3. Changed leaflet tile to use cartodb
  4. Added a new tab for the portugal map instead of having a small map
  5. Deleted number of locations
  6. Added myself as an author
  7. Removed unneccesary nav buttons
  8. Made all graphs on visualization tab to be interactive
  9. Added Customer satisfaction survey results table
  10. Added a product sales by category table