Total Sales all Regions and Channels

$3,941,901

Total Sales - Fresh Category

$1,319,554

Number of Locations

124

Map of Portugal
SUMMARY INSIGHTS

Original Set of Research Questions Here

  • RQ1
  • RQ2
Insights

  • Insights 1

  • Insights 2

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Fresh and Total Sales by City and Channel
Region Channel Total Fresh Grocery Milk Frozen Soap Deli
Lisbon Hotel_Cafe $1,538,342 $761,233 $237,542 $228,342 $184,512 $56,081 $70,632
Lisbon Retail_Store $848,471 $93,600 $332,495 $194,112 $46,514 $148,055 $33,695
Porto Hotel_Cafe $719,150 $326,215 $123,074 $64,519 $160,861 $13,516 $30,965
Porto Retail_Store $835,938 $138,506 $310,200 $174,625 $29,271 $159,795 $23,541
Fresh and Total Sales by City and Channel
Region Channel Total Fresh Grocery Milk Frozen Soap Deli
Lisbon Hotel_Cafe $1,538,342 $761,233 $237,542 $228,342 $184,512 $56,081 $70,632
Lisbon Retail_Store $848,471 $93,600 $332,495 $194,112 $46,514 $148,055 $33,695
Porto Hotel_Cafe $719,150 $326,215 $123,074 $64,519 $160,861 $13,516 $30,965
Porto Retail_Store $835,938 $138,506 $310,200 $174,625 $29,271 $159,795 $23,541
Sales Distribution by Department and Channel

SEGMENTATION MODEL INSIGHTS
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CUSTOMER SEGMENTATION (CLUSTERING)

CHANNEL CLASSIFICATION MODEL INSIGHTS
Write some amazingly interesting insights about the channel classification
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Note this card method for coding the narrative content fixes the size, in this case to 40%.

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Cluster Visualization in Pie Chart
NEW FEATURES
  1. The theme changed from “cosmo” to “journal” for it to have a different color and font
  2. Made the visual box a little bit bigger for the text to fit
  3. The map has now a different design using a different provider and adjusted the zoom level. This was done to match with the colors of the dashboard and the simplistic style.
  4. One of the icons was changed from a dollar sign to a piggy bank because it looked better with the theme
  5. Added a sidebar in the models area that contains the channel classification model because it did not look very good as a long row
  6. Created a chart for the table “Sales Distribution by Department and Channel” since the lack of images and color in the 2nd tab did not felt cohesive. Also helped to visualizes sales distribution better
  7. Arranged the layout of the tables section for the table Fresh and Total Sales by City and Channel to be seen better 8.Inserted a new section that includes a bigger map, this is because our group is ‘Geo’ and might focus more in geographical details. 9.Added a value box in this sections to highlight certain details
  8. Decided to make the Total and Fresh Sales by City chart interactive to show more details since it is the 1st graph
Map of Portugal

Places: Hotel Cafe and Retail Stores

4 stores