Total Sales all Regions and Channels
$3,941,901
Total Sales - Fresh Category
$1,319,554
Number of Locations
124
Original Set of Research Questions Here
- RQ1
- RQ2
Insights 1
Insights 2
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| Channel | Fresh | Milk | Grocery | Frozen | Soap | Deli |
|---|---|---|---|---|---|---|
| Hotel_Cafe | 48% | 13.0% | 16% | 15% | 3% | 4.5% |
| Retail_Store | 14% | 21.9% | 38% | 4% | 18% | 3.4% |
Percentage of Retail Stores
30%
Percentage of Hotel Cafes
70%
| Region | Channel | Total | Fresh | Grocery | Milk | Frozen | Soap | Deli |
|---|---|---|---|---|---|---|---|---|
| Lisbon | Hotel_Cafe | $1,538,342 | $761,233 | $237,542 | $228,342 | $184,512 | $56,081 | $70,632 |
| Lisbon | Retail_Store | $848,471 | $93,600 | $332,495 | $194,112 | $46,514 | $148,055 | $33,695 |
| Porto | Hotel_Cafe | $719,150 | $326,215 | $123,074 | $64,519 | $160,861 | $13,516 | $30,965 |
| Porto | Retail_Store | $835,938 | $138,506 | $310,200 | $174,625 | $29,271 | $159,795 | $23,541 |
| Observations | 124 |
| Dependent variable | Channel.b |
| Type | OLS linear regression |
| F(2,121) | 75.72 |
| R² | 0.56 |
| Adj. R² | 0.55 |
| Est. | S.E. | t val. | p | |
|---|---|---|---|---|
| (Intercept) | -0.70 | 0.17 | -4.18 | 0.00 |
| pctFresh | -0.35 | 0.13 | -2.58 | 0.01 |
| log(Detergents_Paper) | 0.17 | 0.02 | 8.43 | 0.00 |
| Standard errors: OLS |
SEGMENTATION MODEL INSIGHTS
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CHANNEL CLASSIFICATION MODEL INSIGHTS
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- Bullet 1
- Bullet 2
- Bullet 3
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Changed the theme to “spacelab.”
Changed the dashboard logo to the Acme Distribution “A.”
Changed the color of every valueBox on the Visualizations tab.
Changed the column width of the valueBoxes on the Visualization tab from 80% to 70% for a better read.
Changed the Total Sales - Fresh Category icon to a shopping cart rather than an apple.
Changed the leaflet map type by using “CartoDB.Positron.”
Made all plots on the Visualizations tab interactive.
Changed the colors of the channel types on the Fresh and Total Sales by Channel plot to match the colors of the valueBoxes on the Tables tab.
Added 2 new valueBoxes to the Tables tab reflecting the average percentages of Retail Stores and Hotel Cafes in both regions.
Changed the layout of the Models tab.