Total Sales all Regions and Channels
$3,941,901
Total Sales - Fresh Category
$1,319,554
Number of Locations
124
Original Set of Research Questions Here
- RQ1
- RQ2
Insights 1
Insights 2
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| Channel | Fresh | Milk | Grocery | Frozen | Soap | Deli |
|---|---|---|---|---|---|---|
| Hotel_Cafe | 48% | 13.0% | 16% | 15% | 3% | 4.5% |
| Retail_Store | 14% | 21.9% | 38% | 4% | 18% | 3.4% |
| Region | Channel | Total | Fresh | Grocery | Milk | Frozen | Soap | Deli |
|---|---|---|---|---|---|---|---|---|
| Lisbon | Hotel_Cafe | $1,538,342 | $761,233 | $237,542 | $228,342 | $184,512 | $56,081 | $70,632 |
| Lisbon | Retail_Store | $848,471 | $93,600 | $332,495 | $194,112 | $46,514 | $148,055 | $33,695 |
| Porto | Hotel_Cafe | $719,150 | $326,215 | $123,074 | $64,519 | $160,861 | $13,516 | $30,965 |
| Porto | Retail_Store | $835,938 | $138,506 | $310,200 | $174,625 | $29,271 | $159,795 | $23,541 |
TABLE INSIGHTS
- Insight 1
SEGMENTATION MODEL INSIGHTS
Write some amazingly interesting insights about the customer segmentation here!
Bullet 1
Bullet 2
Bullet 3
Note this content does not specify a fixed row height. So it will increase or shrink based on the amount of content. Thus, it allows the cluster image box to adjust size accordingly. (Contrast with the fixed row height specification method for Channel insights → )
CHANNEL CLASSIFICATION MODEL INSIGHTS
Write some amazingly interesting insights about the channel classification
- Bullet 1
- Bullet 2
- Bullet 3
Note this card method for coding the narrative content fixes the size, in this case to 40%.
If you have more content, it just scrolls
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| Observations | 124 |
| Dependent variable | Channel.b |
| Type | OLS linear regression |
| F(2,121) | 75.72 |
| R² | 0.56 |
| Adj. R² | 0.55 |
| Est. | S.E. | t val. | p | |
|---|---|---|---|---|
| (Intercept) | -0.70 | 0.17 | -4.18 | 0.00 |
| pctFresh | -0.35 | 0.13 | -2.58 | 0.01 |
| log(Detergents_Paper) | 0.17 | 0.02 | 8.43 | 0.00 |
| Standard errors: OLS |
CHANGES MADE
- 1. Changed the theme from cosmo to lumen
- 2. Changed the color of “Number of Locations” from orange to purple
- 3. Changed the row heights in visualizations from 20% and 80% to 22% and 78% (seeing how much the proportions change)
- 4. Made “Fresh and Total Sales by City” an interactive graph
- 5. Changed the row heights of the model insights and output from 40% and 60% to 35% and 65%
- 6. Changed the leaflet map type to a world street map
- 7. Changed the column heights in the models section from 50% and 50% to 45% and 55%
- 8. Created a “conclusions and analysis” group for additional insights on any previous visuals or models
- 9. Changed a “Table Insights” box to add insights specifically for the tables
- 10. Changed the “Total sales all Regions” value box to yellow so it wasn’t the same as the theme