Total Sales all Regions and Channels

$3,941,901

Total Sales - Fresh Category

$1,319,554

Number of Locations

124

SUMMARY INSIGHTS

Original Set of Research Questions Here

  • RQ1
  • RQ2
Insights

  • Insights 1

  • Insights 2

You can add a link to an outside source: https://www.donorsearch.net/our-data/

A Leaflet Map of Portugal
Sales Distribution by Department and Channel
Channel Fresh Milk Grocery Frozen Soap Deli
Hotel_Cafe 48% 13.0% 16% 15% 3% 4.5%
Retail_Store 14% 21.9% 38% 4% 18% 3.4%
Fresh and Total Sales by City and Channel
Region Channel Total Fresh Grocery Milk Frozen Soap Deli
Lisbon Hotel_Cafe $1,538,342 $761,233 $237,542 $228,342 $184,512 $56,081 $70,632
Lisbon Retail_Store $848,471 $93,600 $332,495 $194,112 $46,514 $148,055 $33,695
Porto Hotel_Cafe $719,150 $326,215 $123,074 $64,519 $160,861 $13,516 $30,965
Porto Retail_Store $835,938 $138,506 $310,200 $174,625 $29,271 $159,795 $23,541
Dataset

SEGMENTATION MODEL INSIGHTS
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  • Bullet 1

  • Bullet 2

  • Bullet 3

Note this content does not specify a fixed row height. So it will increase or shrink based on the amount of content. Thus, it allows the cluster image box to adjust size accordingly. (Contrast with the fixed row height specification method for Channel insights → )

CUSTOMER SEGMENTATION (CLUSTERING)

CHANNEL CLASSIFICATION MODEL INSIGHTS
Write some amazingly interesting insights about the channel classification
- Bullet 1
- Bullet 2
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Note this card method for coding the narrative content fixes the size, in this case to 40%.

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CHANNEL CLASSIFICATION MODEL
Observations 124
Dependent variable Channel.b
Type OLS linear regression
F(2,121) 75.72
R² 0.56
Adj. R² 0.55
Est. S.E. t val. p
(Intercept) -0.70 0.17 -4.18 0.00
pctFresh -0.35 0.13 -2.58 0.01
log(Detergents_Paper) 0.17 0.02 8.43 0.00
Standard errors: OLS 
Changes
1: I changed the first value box labeled 'Total Sales all Regions and Channels' from blue to pink
2: I changed the second value box labeled 'Total Sales - Fresh Category' from green to yellow
3: I changed the third value box labeled 'Number of Locations' from orange to lightblue
4: I changed the Map of Portugal from (-9,40) to (-10,40
5: I changed the zoom of the Map of Portugal from 5 to 6
6: I changed the size and alpha from 5 and 0.5 to 6 and 0.6 on Total and Fresh Sales by City cluster graph
7: I changed the size and alpha from 5 and 0.5 to 6 and 0.6 on Fresh and Total Sales by Channel
8: I changed the vjust from 0.5 to 0.8 on the stacked bar graph of Customer Channel Type by City
9: I changed the title of the leaflet map from Map of Portugal to  A Leaflet Map of Portugal
10: I changed the title of the dashboard from Acme Distributors - Portugal to Portugal Acme Distributors